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Middle Eastern And African Perspectives On The Development Of Public Relations: Other Voices (national Perspectives On The Development Of Public Relations)

جلد کتاب Middle Eastern And African Perspectives On The Development Of Public Relations: Other Voices (national Perspectives On The Development Of Public Relations)

معرفی کتاب «Middle Eastern And African Perspectives On The Development Of Public Relations: Other Voices (national Perspectives On The Development Of Public Relations)» نوشتهٔ Tom Watson (eds.)، منتشرشده توسط نشر Palgrave Macmillan UK : Imprint: Palgrave Pivot در سال 2014. این کتاب در 6 صفحه، فرمت pdf، زبان انگلیسی ارائه شده است.

Palgrave Macmillan is the global academic imprint of the above companies and has companies and representatives throughout the world. Palgrave® and Macmillan® are registered trademarks in the United States, the United Kingdom, Europe and other countries ISBN: 978-1-137-40429-9 PDF Th is book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. Logging, pulping and manufacturing processes are expected to conform to the environmental regulations of the country of origin. A catalogue record for this book is available from the British Library. The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This third book in the series focuses on the Middle East and Africa. The history of public relations has long been presented in a corporatist Anglo-American framework. The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations freed from those influences. The series features six books, five of which cover continental and regional groups including (Book 1) Asia and Australasia, (Book 2) Eastern Europe and Russia, (Book 3) Middle East and Africa, (Book 4) Latin America and Caribbean and (Book 5) Western Europe. The sixth book will have essays on new and revised historiographical and theoretical approaches. Written by leading national public relations historians and scholars, some histories of national public relations development are offered for the first time while others are reinterpreted in a more authentic style. The National Perspectives on the Development of Public Relations: Other Voices series makes a major contribution to the wider knowledge of PR's history and aids formation of new historiographical and theoretical approaches "Cover"--"Half-Title"--"Series" -- "Title" -- "Copyright" -- "Dedication" -- "Contents" -- "Series Editorâ#x80;#x99;s Preface" -- "Notes on Contributors" -- "Introduction" -- "1 The Arab States of the Gulf" -- "2 Botswana, Zambia and Zimbabwe" -- "3 Egypt" -- "4 Israel" -- "5 Kenya" -- "6 The Kingdom of Saudi Arabia" -- "7 Nigeria" -- "8 South Africa" -- "9 Turkey" -- "10 Uganda." Front Matter....Pages i-xiv Introduction....Pages 1-4 The Arab States of the Gulf....Pages 5-21 Botswana, Zambia and Zimbabwe....Pages 22-33 Egypt....Pages 34-50 Israel....Pages 51-66 Kenya....Pages 67-82 The Kingdom of Saudi Arabia....Pages 83-96 Nigeria....Pages 97-108 South Africa....Pages 109-120 Turkey....Pages 121-137 Uganda....Pages 138-152 Back Matter....Pages 153-156
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