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Metaphorically selling : how to use the magic of metaphors to sell, persuade, & explain anything to anyone

معرفی کتاب «Metaphorically selling : how to use the magic of metaphors to sell, persuade, & explain anything to anyone» نوشتهٔ Anne G Miller، منتشرشده توسط نشر Chiron Associates در سال 2004. این کتاب در فرمت pdf، زبان انگلیسی ارائه شده است.

billions Of Dollars Are Left On The Table And Hundreds Of Ideas Fail To Get Off The Ground Every Day Because Of The Over-communicated Society In Which We Live. Salespeople, Managers, Consultants, Ceos, Even The President Of The U.s. Are Constantly Challenged To Pierce Through This Information Clutter To Get Others To See The Unique Value Of Their Services, Explanations, And Propositions. Metaphors Solve That Problem. Join The Ranks Of Five-star Metaphor Makers And Salespeople Like Ronald Reagan, Jack Welch, And Steve Jobs. Learn How To Weave The Magic Of Metaphor Into Your Business Arguments To Sell An Idea, Clear Up Confusion, Shake Up Indifference, Close A Sale, Vaporize Objections, Wow An Audience, Inspire Action And Make Your Point. With More Than Two-hundred And Fifty Examples From Contemporary Business, Politics, And Media, Metaphorically Selling Provides A Unqiue Four Step Model To Show Anyone Easily And Quickly How To Become A Master Of Metaphor. marketing Today.com a Quick Enjoyable Read...miller Goes Beyond The Quick Fix Of Most Business Books. Billions of dollars are left on the table and hundreds of ideas fail to get off the ground every day because of the over-communicated society in which we live. Salespeople, managers, consultants, CEOs, and even the president of the United States, are constantly challenged to pierce through this information clutter to get others to see the unique value of their services, explanations, and propositions. Metaphors solve that problem. Metaphorically Selling provides a unique four-step model that shows anyone, easily and quickly, how to become a master of metaphor. As a professional speaker and speech coach, I've read countless books on presentations and countless books on persuasion. Very few are as valuable as this one! We know that word pictures are persuasive. With this book, you'll learn how to create them! Don't miss this primer on how to increase your persuasive power in every area of life! The power of metaphor to break through in a noisy world and sell, persuade,& explain anything to anyone
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