Mesh-модель. Почему будущее бизнеса — в платформах совместного пользования?

Цитата "В природных системах отходы никогда не пропадают зря. В природе "отходы" одной системы являются пищей для другой. Перед нами стоит задача научиться извлекать ценность из разного рода отходов, таких как устаревшие автомобили или оборудование". Лиза Гански О чем книга О только зарождающейся в эпоху социальных сетей бизнес-стратегии - mesh-модели,- которая позволяет "продавать" один и тот же продукт несколько раз, получая многократную прибыль и увеличивая число контактов с клиентами. Почему книга достойна прочтения Вам откроются новые полезные для вашего бизнеса возможности социальных сетей, GPS-навигации и мобильной связи. Используя mesh-модель, компания Groupon уже через 16 месяцев после своего основания привлекла $170 миллионов венчурного капитала. Для кого эта книга Для тех, кто ищет новые идеи для бизнеса и готов к нестандартным решениям. Кто автор Лиза Гански - основатель и руководитель множества инновационных интернет-компаний, включая GNN и Ofoto. В настоящее время является консультантом и инвестором нескольких социально ориентированных стартапов, включая New Resource Bank, Squidoo, Convio, TasteBook, MePlease, Slide, Instructables и Greener Wood Media. Также является соучредителем компании Dos Margaritas, которая ставит своей целью защиту окружающей среды. Живет в г. Напа, штат Калифорния. Ее сайт в Интернете: www.meshing.it. Ключевые понятия Социальные медиа, новые бизнес-модели, экомаркетинг, нестандартные идеи для бизнеса A simple, powerful idea that's reinventing the way smart, adaptive companies do business. Most businesses follow the same basic formula: create a product or service, sell it, and collect money. What Lisa Gansky calls'Mesh'businesses throw this model out the window. Instead, these companies use social media, wireless networks, and data crunched from every available source to provide people with goods and services at the exact moment they need them, without the burden and expense of owning them outright. The Mesh gives companies a better understanding of what customers really want. Already, hundreds of successful Mesh companies are redefining how we interact with the people, goods, and services in our lives. These businesses are easier to start and spreading like wildfire, from bike sharing and home exchanges to peer-to-peer lending, energy cooperatives, and open source design. Consider: • ZipCar profits from streamlined car sharing • Kickstarter connects artists with funding from enthusiastic supporters • Music Gym makes finding a recording studio as easy as joining a gym The Mesh reveals the next wave of information-enabled commerce, showing readers how to plug in and profit. A simple, powerful idea that's reinventing the way smart, adaptive companies do business. Most businesses follow the same basic create a product or service, sell it, and collect money. What Lisa Gansky calls "Mesh" businesses throw this model out the window. Instead, these companies use social media, wireless networks, and data crunched from every available source to provide people with goods and services at the exact moment they need them, without the burden and expense of owning them outright. The Mesh gives companies a better understanding of what customers really want. Already, hundreds of successful Mesh companies are redefining how we interact with the people, goods, and services in our lives. These businesses are easier to start and spreading like wildfire, from bike sharing and home exchanges to peer-to-peer lending, energy cooperatives, and open source design. ZipCar profits from streamlined car sharing Kickstarter connects artists with funding from enthusiastic supporters Music Gym makes finding a recording studio as easy as joining a gym The Mesh reveals the next wave of information-enabled commerce, showing readers how to plug in and profit. Mesh Companies Use Social Media, Wireless Networks, And Data Crunched From Every Available Source To Provide People With Goods And Services At The Exact Moment They Need Them, Without The Burden And Expense Of Owning Them Outright. This Is Your Guide To The Next Wave Of Commerce-- That's Also Improving Our Planet. Getting To Know The Mesh -- The Mesh Advantage -- Mesh Design -- In With The Mesh -- In Mesh We Trust -- The Mesh As Ecosystem -- Open To The Mesh -- Mesh Inc. -- Seed Your Own Mesh -- The Mesh Directory. Lisa Gansky. Includes Bibliographical References (p. 223-236) And Index. Traditional businesses follow a simple formula: create a product or service, sell it, collect money. But in the last few years a fundamentally different model has taken root - one in which consumers have more choices, more tools, more information, and more peer-to-peer power. Pioneering entrepreneur Lisa Gansky calls it the Mesh and reveals why it will soon dominate the future of business. Details the benefits of the growing new business model of shared ownership, describing how successful companies use social media and data from every available source to provide people with goods and services without the burden and expense of owning them.