Men's Health Workout War : Lose Pounds, Gain Muscle, Destroy Your Opponents

To reach your weight-loss goal, start a Workout War contest with your friends. Studies show that competition and financial rewards motivate people to stick to exercise and diets. Former Los Angeles Lakers strength coach Jim Cotta presents an innovative get-in-shape program in Men's Health Workout War that's virtually guaranteed to help you lose weight. How? By tapping your passion for competition. By starting a "biggest loser-style" weight-loss competition with your friends and colleagues-complete with cash prizes—you'll create fail-proof motivation to reach your fitness goals. This book features a highly effective, 60-day exercise and diet program broken up into quarters and an overtime round. Best of all, it makes fitness fun! Basketball great Shaquille O'Neal, who penned the book's foreword, used a "shirts off" competition against Charles Barkley on national television to spur his own body transformation, and Cotta was his weight-loss coach. That gave Cotta the idea to build a blueprint for grassroots fitness competitions, complete with multiple contest formats and advice on using social media to build excitement. Research proves that camaraderie, competition, and cash incentives are among the best ways to motivate yourself to exercise and eat healthy. Workout War shows you how to use all three to build your best body ever! Competition motivates men. And scientific research proves that competition and rewards motivate people to stick to exercise and diets. Former Los Angeles Lakers strength coach Jim Cotta harnesses men's passion for one-upmanship with an innovative get-in-shape program in Men's Health Workout War. This book features a highly effective, 60-day exercise and diet program broken up into quarters and an overtime round. The unique hook is that it makes the fitness instruction much more effective by turning it into a friendly weight-loss war that uses locker-room-style trash talking and cash prizes to drive dramatic results. Basketball great Shaquille O'Neal, who penned the book's foreword, used a "shirts off" competition against Charles Barkley on national television to spur his own body transformation, and Cotta was his weight-loss coach. That gave Cotta the idea to build a blueprint for grassroots fitness competitions, complete with multiple contest formats and advice on using social media to build excitement To reach your weight-loss goal, start a Workout War contest with your friends. Studies show that competition and financial rewards motivate people to stick to exercise and diets.Former Los Angeles Lakers strength coach Jim Cotta presents an innovative get-in-shape program in Men's Health __War__Basketball great Shaquille O'Neal, who penned the book's foreword, used a "shirts off" competition against Charles Barkley on national television to spur his own body transformation, and Cotta was his weight-loss coach. That gave Cotta the idea to build a blueprint for grassroots fitness competitions, complete with multiple contest formats and advice on using social media to build excitement. Research proves that camaraderie, competition, and cash incentives are among the best ways to motivate yourself to exercise and eat healthy. shows you how to use all three to build your best body ever! Features a 60-day exercise and diet program broken up into quarters and an overtime round. This book makes the fitness instruction effective by turning it into a friendly weight-loss war that uses trash talking and cash prizes to drive dramatic results.