گردشگری پزشکی و سلامت: مهمان‌نوازی در پیوند با مراقبت‌های بهداشتی (H2H)

**Medical Tourism and Wellness: Hospitality Bridging Healthcare (H2H)** takes a systems approach to examining the growing field of medical tourism, one of the field’s hottest niches, with billions of dollars spent each year. This important book fills the need for a modern management book that looks at medical tourism in depth from a medical and hospitality operational management perspective. Growing numbers of people are going abroad to find affordable quality medical care for both necessary and cosmetic medical services. When they require surgery or dental work, they combine it with a trip to the Taj Mahal, a photo safari on the African veldt, or a stay at a luxury hotel―or at a hospital that feels like one―all at bargain-basement prices. The book takes a comprehensive look at medical tourism, covering such topics as: * The history of medical tourism * Why patients/tourists decide to travel for medical care * The role of professional facilitators of medical tourism * Key countries and medical disciplines in medical tourism * Transportation, food, entertainment, and hotel/hospitality services * Hotel and spa designs for medical tourism * Best practices in medical tourism * Patient follow-up after medical discharge * Future trends in medical tourism * Careers in medical tourism With the inclusion of case studies, the book provides a comprehensive look into this growing trend and will be valuable to upper-level undergraduate and graduate students in health care administration and those pursing MBAs in healthcare, medical students pursuing a management focus, and students in hospitality management. It will also be a must-have resource for professionals working in hotels and in health care. Advances in Hospitality and Tourism Cover 1 Half title 2 Title 4 Copyright 5 Dedication 6 About the Editor 8 Contents 10 List of Contributors 14 List of Abbreviations 16 Advances in Hospitality and Tourism Book Series by Apple Acedemic Press, Inc. 18 About the Series Editor 20 Foreword 22 Prologue 24 Preface 26 Part I. Introduction and Overview of Hospitality Bridging Healthcare (H2H): Medical Tourism and Wellness 42 Chapter 1. Introduction 44 Chapter 2. Introduction to the Phenomenon of “Medical Tourism” 60 Part II. A Systems Model for Hospitality Bridging Healthcare (H2H) as a Driver for High Quality Patient/Guest Service Delivery 86 Chapter 3. Using the System Model to Describe the Workings of the Mayo Clinic for Medical Tourism 88 Chapter 4. An Overview of the Affordable Care Act and the Importance of Bringing Hotel/Hospitality Quality Services to Healthcare 116 Chapter 5. A Disney Approach to Medical Tourism and Wellness 136 Chapter 6. Improving the Health Care: The Patient/Guest Experience Academy 144 Chapter 7. Bringing Hotel Hospitality Service Skills To Healthcare: The Guest Service Gold Training Program from the Educational Institute of the American Hotel & Lodging Association 156 Chapter 8. Health Communication: Insights for Quality Hospitality Bridging Healthcare (H2H) Delivery in Medical Tourism 168 Chapter 9. The Medical Spa in Healthcare: Exploring the Role of the Registered Dietitian 188 Chapter 10. Domestic Medical Tourism: A Neglected Dimension of Medical Tourism Research 200 Chapter 11. Evaluating the Performance of the Hotels in the Vicinity of the Selected World’s Prominent Hospitals: An Empirical Research Project 224 Chapter 12. Future Trends in Medical Tourism and Wellness: Club Med or Club Medic? 266 Chapter 13. A Cottage Industry Emerging in Medical Tourism: Medical Cannabis Tourism 298 Part III. Case Studies and Best Practices in Hospitality Bridging Healthcare 318 Chapter 14. New Innovations in Medical Tourism and Wellness in Europe: Switzerland 320 Chapter 15. Best “Experience” Practices in Medical Tourism 330 Chapter 16. Medical Tourism and Information Technology 340 Chapter 17. Case Study: Medical Tourism—Recovery, Rainforests, and Restructuring: Opportunities for Hotels Bridging Healthcare (H2H) 380 Chapter 18. Case Study: Providing the Comforts of Home for Patients and Families of Geisinger Medical Center 392 Chapter 19. The Branding of Medical Tourism in China: A Snapshot Using a Strategic Model Analysis 400 Chapter 20. Medical Tourism Today and in the Future for China 410 Chapter 21. Trends in Medical Tourism in South Korea 456 Index 472 Content: Introduction to the phenomenon of "medical tourism" / Dan Cormany -- Using the system model to describe the workings of the Mayo Clinic for medical tourism / Frederick J. DeMicco and Dongqiong Patty Luo -- An overview of the Affordable care act and the importance of bringing hotel/hospitality quality services to healthcare / Barbara Otto-Bedard and Frederick J. DeMicco -- A Disney approach to medical tourism and wellness / Frederick J. DeMicco -- Improving the health care : the patient/guest experience academy / Frederick J. DeMicco and Ali Poorani -- Bringing hotel hospitality service skills to healthcare : the guest service gold training program from the Educational Institute of the American Hotel & Lodging Association / Frederick J. DeMicco -- Health communication : insights for quality hospitality bridging healthcare (H2H) delivery in medical tourism / Alicia M. Mason and Elizabeth Spencer -- The medical spa in healthcare : exploring the role of the registered dietitian / Allison Mast and Frederick J. DeMicco -- Domestic medical tourism : a neglected dimension of medical tourism research / Simon Hudson and Xiang (Robert) Li -- Evaluating the performance of the hotels in the vicinity of the selected world's prominent hospitals : an empirical research project / Erfan Rezvani and Frederick J. DeMicco -- Future trends in medical tourism and wellness : Club Med or Club Medic? / Frederick J. DeMicco, Erfan Rezvani, and Jingyan Wang -- A cottage industry emerging in medical tourism : medical cannabis tourism / Scott Giannotti -- New innovations in medical tourism and wellness in Europe : Switzerland / Frederick J. DeMicco -- Best "experience" practices in medical tourism / Mengyu Li (Molly) and Frederick J. DeMicco -- Medical tourism and information technology / Frederick J. DeMicco and Mike Teng -- Case study: medical tourism-recovery, rainforests, and restructuring : opportunities for hotels bridging healthcare (H2H) / Frederick J. DeMicco -- Case study: providing the comforts of home for patients and families of Geisinger Medical Center / Plato Ghinos -- The branding of medical tourism in China : a snapshot using a strategic model analysis / Ali Poorani and Nan Jiang -- Medical tourism today and in the future for China / Nan Jiang and Ali Poorani -- Trends in medical tourism in South Korea / Jiseon Ahn, Ki-Joon Back, and Jungkun Park. Part 1. Introduction and overview of hospitality bridging healthcare (H2H) : medical tourism and wellness -- part 2. A systems model for hospitality bridging healthcare (H2H) as a driver for high quality patient/guest service delivery -- part 3. Case studies and best practices in hospitality bridging healthcare