Medical Equipment and Supplies in Finland : A Strategic Reference, 2006

The primary audience for this report is managers involved with the highest levels of the strategic planning process and consultants who help their clients with this task. The user will not only benefit from the hundreds of hours that went into the methodology and its application, but also from its alternative perspective on strategic planning relating to medical equipment and supplies in Finland. As the editor of this report, I am drawing on a methodology developed at INSEAD, an international business school (www.insead.edu). For any given industry or sector, including medical equipment and supplies, the methodology decomposes a country’s strategic potential along four key dimensions: (1) latent demand, (2) micro-accessibility, (3) proxy operating pro-forma financials, and (4) macro-accessibility. A country may have very high latent demand, yet have low accessibility, making it a less attractive market than many smaller potential countries having higher levels of accessibility. With this perspective, this report provides both a micro and a macro strategic profile of medical equipment and supplies in Finland. It does so by compiling published information that directly relates to latent demand and accessibility, either at the micro or macro level. The reader new to Finland can quickly understand where Finland fits into a firm’s strategic perspective. In Chapter 2, the report investigates latent demand and micro-accessibility for medical equipment and supplies in Finland. In Chapters 3 and 4, the report covers proxy operating pro-forma financials and macro-accessibility in Finland. Macro-accessibility is a general evaluation of investment and business conditions in Finland. Cover Contents 1 INTRODUCTION & METHODOLOGY 1.1 WHAT DOES THIS REPORT COVER? 1.2 HOW TO STRATEGICALLY EVALUATE FINLAND 1.3 LATENT DEMAND AND ACCESSIBILITY IN FINLAND 2 MEDICAL EQUIPMENT AND SUPPLIES IN FINLAND 2.1 LATENT DEMAND AND ACCESSIBILITY: BACKGROUND 2.2 LATENT DEMAND: MARKET COMPOSITION 2.3 LATENT DEMAND: MARKET DATA 2.4 LATENT DEMAND: LEADING SEGMENTS 2.5 PROSPECTIVE BUYERS 2.6 ACCESSIBILITY: MARKET ENTRY 2.7 IMPORT CLIMATE 2.8 ACCESSIBILITY: DISTRIBUTION STRATEGIES 2.9 MARKET ISSUES AND OBSTACLES 2.9.1 Cost-Efficiency Ratio 2.9.2 Customer-Supplier Relationship 2.9.3 Company Image 2.9.4 Service and Maintenance 2.10 ACCESSIBILITY: LOCAL PRODUCTION 2.11 ACCESSIBILITY: FOREIGN ENTRANTS 2.12 KEY CONTACTS 3 FINANCIAL INDICATORS: SURGICAL AND MEDICAL INSTRUMENTS AND APPARATUS 3.1 OVERVIEW 3.1.1 Financial Returns and Gaps in Finland 3.1.2 Labor Productivity Gaps in Finland 3.1.3 Limitations and Extensions 3.2 FINANCIAL RETURNS IN FINLAND: ASSET STRUCTURE RATIOS 3.2.1 Overview 3.2.2 Assets Definitions of Terms 3.2.3 Asset Structure: Outlook 3.2.4 Large Variances: Assets 3.2.5 Key Percentiles and Rankings 3.3 FINANCIAL RETURNS IN FINLAND: LIABILITY STRUCTURE RATIOS 3.3.1 Overview 3.3.2 Liabilities and Equity Definitions of Terms 3.3.3 Liability Structure: Outlook 3.3.4 Large Variances: Liabilities 3.3.5 Key Percentiles and Rankings 3.4 FINANCIAL RETURNS IN FINLAND: INCOME STRUCTURE RATIOS 3.4.1 Overview 3.4.2 Income Statements Definitions of Terms 3.4.3 Income Structure: Outlook 3.4.4 Large Variances: Income 3.4.5 Key Percentiles and Rankings 3.5 FINANCIAL RETURNS IN FINLAND: PROFITABILITY RATIOS 3.5.1 Overview 3.5.2 Ratios Definitions of Terms 3.5.3 Ratio Structure: Outlook 3.5.4 Large Variances: Ratios 3.5.5 Key Percentiles and Rankings 3.6 PRODUCTIVITY IN FINLAND: ASSET-LABOR RATIOS 3.6.1 Overview 3.6.2 Asset to Labor: Outlook 3.6.3 Asset to Labor: International Gaps 3.6.4 Key Percentiles and Rankings 3.7 PRODUCTIVITY IN FINLAND: LIABILITY-LABOR RATIOS 3.7.1 Overview 3.7.2 Liability to Labor: Outlook 3.7.3 Liability and Equity to Labor: International Gaps 3.7.4 Key Percentiles and Rankings 3.8 PRODUCTIVITY IN FINLAND: INCOME-LABOR RATIOS 3.8.1 Overview 3.8.2 Income to Labor: Outlook 3.8.3 Income to Labor: Gaps 3.8.4 Key Percentiles and Rankings 4 MACRO-ACCESSIBILITY IN FINLAND 4.1 EXECUTIVE SUMMARY 4.1.1 Nokia A Big Company in a Small Country 4.1.2 Finnish-U.S. Trade 4.1.3 Finland: A Springboard to Russia and the Baltic States 4.2 ECONOMIC FUNDAMENTALS AND DYNAMICS 4.2.1 Government Intervention Risks 4.2.2 Balance of Payments Issues 4.2.3 Infrastructure Development 4.3 POLITICAL RISKS 4.3.1 Economic Relationship with the United States 4.3.2 The Political System 4.4 MARKETING STRATEGIES 4.4.1 Creating a Sales Office 4.4.2 Creating a Joint Venture 4.4.3 Agents and Distributors 4.4.4 Checking Bona Fides 4.4.5 Distribution Channel Options 4.4.6 Selling Strategies 4.4.7 Pricing and Licensing 4.4.8 Advertising Options 4.4.9 T. Title from PDF cover (viewed on Sep. 28, 2007).