Medical Equipment and Supplies for Cardiac Surgery in India : A Strategic Reference, 2007

The primary audience for this report is managers involved with the highest levels of the strategic planning process and consultants who help their clients with this task. The user will not only benefit from the hundreds of hours that went into the methodology and its application, but also from its alternative perspective on strategic planning relating to medical equipment and supplies for cardiac surgery in India. As the editor of this report, I am drawing on a methodology developed at INSEAD, an international business school (www.insead.edu). For any given industry or sector, including medical equipment and supplies for cardiac surgery, the methodology decomposes a country’s strategic potential along four key dimensions: (1) latent demand, (2) micro-accessibility, (3) proxy operating pro-forma financials, and (4) macro-accessibility. A country may have very high latent demand, yet have low accessibility, making it a less attractive market than many smaller potential countries having higher levels of accessibility. With this perspective, this report provides both a micro and a macro strategic profile of medical equipment and supplies for cardiac surgery in India. It does so by compiling published information that directly relates to latent demand and accessibility, either at the micro or macro level. The reader new to India can quickly understand where India fits into a firm’s strategic perspective. In Chapter 2, the report investigates latent demand and micro-accessibility for medical equipment and supplies for cardiac surgery in India. In Chapters 3 and 4, the report covers proxy operating pro-forma financials and macro-accessibility in India. Macro-accessibility is a general evaluation of investment and business conditions in India. Cover Contents 1 INTRODUCTION & METHODOLOGY 1.1 WHAT DOES THIS REPORT COVER? 1.2 HOW TO STRATEGICALLY EVALUATE INDIA 1.3 LATENT DEMAND AND ACCESSIBILITY IN INDIA 2 MEDICAL EQUIPMENT AND SUPPLIES FOR CARDIAC SURGERY IN INDIA 2.1 LATENT DEMAND AND ACCESSIBILITY: BACKGROUND 2.2 LATENT DEMAND: MARKET COMPOSITION 2.2.1 Market Trends 2.3 KEY PLAYERS 2.4 IMPORTS 2.5 ACCESSIBILITY: THE STRUCTURE OF COMPETITION 2.6 END USERS 2.7 ACCESSIBILITY: MARKET ENTRY 2.8 KEY CONTACTS 2.8.1 Professional Association 2.8.2 Trade Events 3 FINANCIAL INDICATORS: SURGICAL AND MEDICAL INSTRUMENTS AND APPARATUS 3.1 OVERVIEW 3.1.1 Financial Returns and Gaps in India 3.1.2 Labor Productivity Gaps in India 3.1.3 Limitations and Extensions 3.2 FINANCIAL RETURNS IN INDIA: ASSET STRUCTURE RATIOS 3.2.1 Overview 3.2.2 Assets 8211; Definitions of Terms 3.2.3 Asset Structure: Outlook 3.2.4 Large Variances: Assets 3.2.5 Key Percentiles and Rankings 3.3 FINANCIAL RETURNS IN INDIA: LIABILITY STRUCTURE RATIOS 3.3.1 Overview 3.3.2 Liabilities and Equity 8211; Definitions of Terms 3.3.3 Liability Structure: Outlook 3.3.4 Large Variances: Liabilities 3.3.5 Key Percentiles and Rankings 3.4 FINANCIAL RETURNS IN INDIA: INCOME STRUCTURE RATIOS 3.4.1 Overview 3.4.2 Income Statements 8211; Definitions of Terms 3.4.3 Income Structure: Outlook 3.4.4 Large Variances: Income 3.4.5 Key Percentiles and Rankings 3.5 FINANCIAL RETURNS IN INDIA: PROFITABILITY RATIOS 3.5.1 Overview 3.5.2 Ratios 8211; Definitions of Terms 3.5.3 Ratio Structure: Outlook 3.5.4 Large Variances: Ratios 3.5.5 Key Percentiles and Rankings 3.6 PRODUCTIVITY IN INDIA: ASSET-LABOR RATIOS 3.6.1 Overview 3.6.2 Asset to Labor: Outlook 3.6.3 Asset to Labor: International Gaps 3.6.4 Key Percentiles and Rankings 3.7 PRODUCTIVITY IN INDIA: LIABILITY-LABOR RATIOS 3.7.1 Overview 3.7.2 Liability to Labor: Outlook 3.7.3 Liability and Equity to Labor: International Gaps 3.7.4 Key Percentiles and Rankings 3.8 PRODUCTIVITY IN INDIA: INCOME-LABOR RATIOS 3.8.1 Overview 3.8.2 Income to Labor: Outlook 3.8.3 Income to Labor: Gaps 3.8.4 Key Percentiles and Rankings 4 MACRO-ACCESSIBILITY IN INDIA 4.1 EXECUTIVE SUMMARY 4.2 DYNAMIC MARKETS 4.2.1 Agriculture 4.2.2 Industry 4.2.3 Services 4.2.4 Insurance 4.2.5 Healthcare 4.2.6 Pharmaceuticals 4.2.7 Broadcasting 4.2.8 Software Services 4.3 ECONOMIC FUNDAMENTALS AND DYNAMICS 4.3.1 Government Intervention Risks 4.3.2 Infrastructure Development 4.3.3 Regional Economic Integration 4.4 POLITICAL RISKS 4.4.1 Economic Relationship with the United States 4.4.2 Political Risks 4.4.3 The Political System 4.5 MARKETING STRATEGIES 4.5.1 Distribution Channel Options 4.5.2 Agents and Distributors 4.5.3 Franchising Activities 4.5.4 Direct Marketing Options 4.5.5 Joint Ventures and Licensing Options 4.5.6 Technology Transfers 4.5.7 Creating a Sales Office 4.5.8 Selling Strategies 4.5.9 Advertising and Trade Promotion 4.5.10 Major Indian Business Associations and Organizations 4.5.11 Pricing. Title from PDF cover (viewed on Oct. 4, 2007).