Медиагиганты: как крупнейшие медиакомпании выживают на рынке и борются за лидерство: пер. с англ

Media Monoliths Provides An In-depth Analysis Of 20 Of The World's Most Famous Media Brands. Using History, Anecdotes And Exclusive Interviews With Senior Management And Editors, The Author Attempts To Identify The Magic Formula That Has Enabled A Handful Of Media Giants To Dominate The Global Media Landscape. Media Monoliths Will Appeal To Anybody Interested In Successful Brands, How They Are Marketed And The People Behind Them. For All Those Studying Or Working In The Media, It Should Be Compulsory Reading. --publisher. Broadcasters. Cnn International ; Bbc World ; Mtv -- Newspapers. The Times ; Financial Times ; The Wall Street Journal ; International Herald Tribune ; The New York Times ; El Paí́s ; Die Zeit ; Corriere Della Sera ; Libération -- Magazines. Time ; National Geographic ; Playboy ; Paris Match ; The Economist ; Vogue -- Information Providers. Reuters ; Bloomberg -- Conclusion : How To Build A Media Monolith. Mark Tungate. Includes Bibliographical References (p. [250]-251) And Index. In an increasingly cluttered media landscape, an elite group of brands stands out: newspapers, magazines and broadcasters with longevity, power, and instant brand recognition. Over decades - and often centuries - they have consolidated their positions against fierce competition, the rise and fall of the global economy and the emergence of the Internet * The first book to provide an in-depth analysis of 20 of the world's most famous media brands