Media Talk and Political Elections in Europe and America

This book makes an important contribution to the study of political communication. Its chapters analyse forms of media talk associated with contemporary political elections. Key topics include: changing forms of political interview, televised political debates, and the use of multimedia in promotional discourse. Front Matter....Pages i-x Media Talk and Political Elections in Europe and America....Pages 1-12 ‘We Change or We Sink’: Discursively Constructing the Voter’s Dilemma in a Pre-election Interview with the Greek Prime Minister....Pages 13-40 Obama in the No Spin Zone....Pages 41-62 Transformations in Hybrid TV Talk: Extended Interviews on The Daily Show (.com)....Pages 63-86 ‘I Have a Question for You’: Mediatized Democracy, Citizen Participation and Elections in Catalonia....Pages 87-112 More than Cleggmania? The Celebrity Politician, Presidentialization and the UK 2010 Televised Leader Debates....Pages 113-132 The Telegenic Politician? Communication Strategies in the UK Election 2010 Party Leader Debates....Pages 133-155 Rhetoric and Responses: Electioneering on YouTube ....Pages 156-180 Citizen Participation in Journalist Discourse: Multiplatform Political Interviews in the Swedish Election Campaign 2010....Pages 181-204 Mediatization, Right-Wing Populism and Political Campaigning: The Case of the Austrian Freedom Party....Pages 205-228 Get Involved! Communication and Engagement in the 2008 Obama Presidential E-Campaign....Pages 229-251 Back Matter....Pages 252-257 "This book makes an important contribution to the study of political communication. Its chapters provide a detailed analysis of forms of media talk associated with contemporary political elections. The approach is derived from the study of broadcast media talk, which extends here to political communication on the Internet. Key topics include: changing forms of political interview, televised political debates (held in the UK for the first time in 2010), the use of multimedia in promotional discourse, and uses of the Internet to engage with voters (an approach used successfully in the Obama presidential campaigns of 2008 and 2012). In addition to chapters from the UK and USA, there are also contributions from Greece, Spain, Sweden and Austria. Accordingly this book breaks new ground, not only in its coverage of the way politics is communicated to citizens, but also its recognition that in the modern world political culture is increasingly globalised, requiring an international critical perspective"-- Provided by publisher