Media, Myth, and Millennials : Critical Perspectives on Race and Culture

Media, Myth, and Millennials: Critical Perspectives on Race and Culture debunks the post-racial myth among millennial media consumers and producers. This diverse collection of contributors highlights the complexity at the intersections of media, race, gender, sexuality, class, and place. Loren Saxton Coleman and Christopher P. Campbell's edited collection offers critical and cultural insight into the commodification of millennial audiences and the acts of resistance that emerge from millennial media producers and consumers--back cover. Read more... Introduction -- Part I: The Commodification of the Millennial Audience : 1. Commodifying the Resistance: Wokeness, Whiteness and the Historical Persistence of Racism / Christopher P. Campbell -- 2. Tweet Black-ish to Make Black Lives Matter: Race and Agenda Setting in the Age of Millennials / Natalie Hopkinson and Sharifa Simon-Roberts -- 3. Reading Race and Religion in Aziz Ansari's Master of None / Nadeen Kharputly -- 4. Quaring Queer Eye: Millennials, Moral Licensing, Cleansing and the Queer Eye Reboot / Robert D. Byrd, Jr. -- 5. #BaltimoreUprising: Race, Representation and Millennial Engagement in Digital Media / Cheryl Jenkins -- Part II: Representation as Resistance : 6. The Role of Parody in Decoding Media Text: Saturday Night Live and the Immigration Narrative / Daleana Phillips -- 7. #DCNative: Examining Community Identity, Representation and Resistance in Washington, D.C. / Loren Saxton Coleman -- 8. Calling out Racism for What It Is: Memes, BBQ Becky and the Oppositional Gaze / Jessica Maddox -- 9. Latina/o Millennials in a Post-TV Network World: Anti-Stereotypes in the Transmedia Edutainment Web TV Series East Los High / Celeste González de Bustamante and Jessica Retis -- 10. #DontTrendOnMe: Addressing Appropriation of Native Americanness in Millennial Social Media / Ashley Cordes and Debra Merskin -- 11. (Un)covering International Secret Agents: Constituting a Post-Network Asian American Identity through Self-Representation / Vincent N. Pham and Alison Yeh Cheung -- 12. "Being Black at Southern Miss": The Mythology of the African American True Believer / Marcus J. Coleman -- 13. Making Meaning of the Messages: Black Millennials, Film and Critical Race Media Literacy / Jayne Cubbage -- Index -- About the Contributors. Contents 7 Introduction 9 Part I: The Commodification of the Millennial Audience 17 1 Commodifying the Resistance 19 2 Tweet Black-ish to Make Black Lives Matter 35 3 Reading Race and Religion in Aziz Ansari’s Master of None 57 4 Quaring Queer Eye 71 5 #BaltimoreUprising 89 Part II: Representation as Resistance 107 6 The Role of Parody in Decoding Media Text 109 7 #DCNative: Examining Community Identity, Representation and Resistance in Washington, D.C. 127 8 Calling out Racism for What It Is 147 9 Latina/o Millennials in a Post-TV Network World 165 10 #DontTrendOnMe 185 11 (Un)covering International Secret Agents 207 12 “Being Black at Southern Miss” 225 13 Making Meaning of the Messages 241 Index 259 About the Contributors 263 Media, Myth, and Millennials: Critical Perspectives on Race and Culture debunks the post-racial myth among millennial media consumers and producers. This theoretically diverse collection of contributors highlights the complexity at the intersections of media, race, gender, sexuality, class and place. Loren Saxton Coleman and Christopher Campbell's edited collection offers critical and cultural insight on the commodification of millennial audiences and the acts of resistance that emerge from millennial media producers and consumers. Scholars of sociology, media studies, race studies, gender studies, and cultural studies will find this book especially useful. Media, Myth, and Millennials: Critical Perspectives on Race and Culture debunks the post-racial myth among millennial media consumers and producers. This diverse collection of contributors highlights the complexity at the intersections of media, race, gender, sexuality, class, and place. Loren Saxton Coleman and Christopher P. Campbell's edited collection offers critical and cultural insight into the commodification of millennial audiences and the acts of resistance that emerge from millennial media producers and consumers --back cover