Media in Postapartheid South Africa : Postcolonial Politics in the Age of Globalization

In __Media in Postapartheid South Africa__, author Sean Jacobs turns to media politics and the consumption of media as a way to understand recent political developments in South Africa and their relations with the African continent and the world. Jacobs looks at how mass media define the physical and human geography of the society and what it means for comprehending changing notions of citizenship in postapartheid South Africa. Jacobs claims that the media have unprecedented control over the distribution of public goods, rights claims, and South Africa's integration into the global political economy in ways that were impossible under the state-controlled media that dominated the apartheid years. Jacobs takes a probing look at television commercials and the representation of South Africans, reality television shows and South African continental expansion, soap operas and postapartheid identity politics, and the internet as a space for reassertions and reconfigurations of identity. As South Africa becomes more integrated into the global economy, Jacobs argues that local media have more weight in shaping how consumers view these products in unexpected and consequential ways. A study of mass media in twenty-first-century South Africa offering “revelations about the nature of citizenship and public engagement in our media saturated age” (Daniel R. Magaziner, author of The Law and the Prophets: Black Consciousness in South Africa, 1968–1977).In Media in Postapartheid South Africa, Sean Jacobs turns to media politics and the consumption of media as a way to understand recent political developments in South Africa and their relations with the African continent and the world.Jacobs looks at how mass media define the physical and human geography of the society and what it means for comprehending changing notions of citizenship in postapartheid South Africa. Jacobs claims that the media have unprecedented control over the distribution of public goods, rights claims, and South Africa's integration into the global political economy in ways that were impossible under the state-controlled media that dominated the apartheid years. Jacobs takes a probing look at television commercials and the representation of South Africans, reality television shows and South African continental expansion, soap operas and postapartheid identity politics, and the internet as a space for reassertions and reconfigurations of identity. As South Africa becomes more integrated into the global economy, Jacobs argues that local media have more weight in shaping how consumers view these products in unexpected and consequential ways. Cover 1 Title 4 Copyright 5 Dedication 6 Contents 8 Acknowledgments 10 Introduction 16 1. The Mandela Channel 30 2. Branding the Nation in Prime Time 50 3. The Aspirational Viewer 78 4. Big Brother MultiChoice 102 5. HIV-Positive Media 124 6. The Second Afrikaner State in Cyberspace 152 Conclusion 186 Index 196 About the Author 206 Media in Postapartheid South Africa examines recent political developments in South Africa, using media as a narrator of social transition from the days of the struggle against apartheid to a capitalist consumer economy.