Media Globalization and the Discovery Channel Networks (Routledge Advances in Internationalizing Media Studies)

This book is about the relationship between media and globalization, explored through the unique study of the global expansion of Discovery Communications, spearheaded by the Discovery Channel, one of the world’s largest providers of factual television programming and media content. The book argues that the study of Discovery's relationship with globalization provides both a specific and a more general practical and theoretical understanding of how the processes of increased linking and interweaving of media and communications unfold and develop, as well as some of the consequences of this. Media globalization and televisual culture -- The rise of Discovery : "the world's number one non-fiction media company"--Discovery the brand : image, reputation, promise -- The globalization of factual entertainment -- Discovery's localization strategies -- Global resonance : television programing for the world -- Negotiating the global and the national through televisual culture -- The duality of globalization in Discovery Media globalization and televisual culture The rise of Discovery : "the world's number one non-fiction media company" Discovery the brand : image, reputation, promise The globalization of factual entertainment Discovery's localization strategies Global resonance : television programing for the world Negotiating the global and the national through televisual culture The duality of globalization in Discovery. Offering a thorough and accessible account of the global expansion of Discovery and its relationship with media globalization, Mjos explores the way in which the processes of media globalization unfold and develop, and traces some of the possible consequences.