Media Convergence Handbook - Vol. 1: Journalism, Broadcasting, and Social Media Aspects of Convergence (Media Business and Innovation)

The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume I of the Media Convergence Handbook encourages an active discourse on media convergence by introducing the concept through general perspective articles and addressing the real-world challenges of conversion in the publishing, broadcasting and social media sectors. Front Matter....Pages i-x Front Matter....Pages 1-1 Media Convergence as Evolutionary Process....Pages 3-16 Rethinking Convergence: A New Word to Describe an Old Idea....Pages 17-28 The 2nd Convergence: A Technology Viewpoint....Pages 29-57 Convergence Policy and Regulation: A Free Speech Perspective....Pages 59-80 Front Matter....Pages 81-81 The Internet’s Impact on Journalistic Quality....Pages 83-97 Convergence and the Changing Labor of Journalism: Towards the ‘Super Journalist’ Paradigm....Pages 99-116 Online Presences of Traditional Media vs. Blogs: Redundancy and Unique News Coverage....Pages 117-130 Towards Intelligent Cross-Media Publishing: Media Practices and Technology Convergence Perspectives....Pages 131-150 Influence of Convergent Media on the Perception of Information Credibility....Pages 151-169 Print Your Personal Book: A New Service and Revenue Model for Open Access Journals....Pages 171-185 Business Model Convergence and Divergence in Publishing Industries....Pages 187-200 Front Matter....Pages 201-201 Standards, IPR and Digital TV Convergence: Theories and Empirical Evidence....Pages 203-230 Converging Multimedia Content Presentation Requirements for Interactive Television....Pages 231-248 The Twenty-First Century Television: Interactive, Participatory and Social....Pages 249-264 Why Did TV Bits and Radio Bits Not Fit Together? Digitalization and Divergence of Broadcast Media....Pages 265-285 Front Matter....Pages 287-287 Recommend, Tweet, Share: User-Distributed Content (UDC) and the Convergence of News Media and Social Networks....Pages 289-306 Guerrilla Media: Interactive Social Media....Pages 307-324 Info Traders, Innovation and Information Spread....Pages 325-345 Between M-Internet Users and Stakeholders: Convergence or Divergence?....Pages 347-362 How Does Social Media Shape Media Convergence? The Case of Journalists Covering War and Conflict....Pages 363-386 Front Matter....Pages 287-287 Media Convergence is NOT King: The Triadic Phenomenon of Media “Convergence-Divergence-Coexistence” IS King....Pages 387-414 Back Matter....Pages 415-429