Media and food industries : the new politics of food

This volume is the first to combine textual analysis of food media texts with interviews with media production staff, reality TV contestants, celebrity chefs, and food producers and retailers across the artisan-conventional spectrum. Intensified media interest in food has seen food politics become a dominant feature of popular media—from television and social media to cookbooks and advertising. This is often thought to be driven by consumers and by new ethics of consumption, but Media and Food Industries reveals how contemporary food politics is also being shaped by political and economic imperatives within the media and food industries. It explores the behind-the-scenes production dynamics of contemporary food media to assess the roles of—and relationships between—media and food industries in shaping new concerns and meanings with respect to food. Front Matter ....Pages iii-x Introduction: New Food Politics (Michelle Phillipov)....Pages 1-25 Front Matter ....Pages 27-27 Resisting ‘Agribusiness Apocalypse’: The Pleasures and Politics of Ethical Food (Michelle Phillipov)....Pages 29-51 Food Television and Celebrity Chefs: Lifestyle Branding and Commodified Idyllism (Michelle Phillipov)....Pages 53-75 Front Matter ....Pages 77-77 The ‘Social Life’ of Celebrity Brands: Maggie Beer’s Verjuice (Michelle Phillipov)....Pages 79-106 Media Tourism and Rural Romance: Constructing Food Television’s ‘Cult Geographies’ (Michelle Phillipov)....Pages 107-131 ‘It Tastes Better’? Cookbooks, Happy Farmers and Affective Labour (Michelle Phillipov)....Pages 133-151 Front Matter ....Pages 153-153 Media, Supermarkets and the Strategic Manufacture of Consumer Trust (Michelle Phillipov)....Pages 155-192 Soft-Selling Supermarkets: Food Television and Integrated Advertising (Michelle Phillipov)....Pages 193-217 Conclusion: A New Politics of Food? (Michelle Phillipov)....Pages 219-223 Back Matter ....Pages 225-259