Meatsplaining The Animal Agriculture Industry and the Rhetoric of Denial : The Animal Agriculture Industry and theRhetoric of Denial

The animal agriculture industry, like other profit-driven industries, aggressively seeks to shield itself from public scrutiny. To that end, it uses a distinct set of rhetorical strategies to deflect criticism. These tactics are fundamental to modern animal agriculture but have long evaded critical analysis. In this collection, academic and activist contributors investigate the many forms of denialism perpetuated by the animal agriculture industry. What strategies does the industry use to avoid questions about its inhumane treatment of animals and its impact on the environment and public health? What narratives, myths and fantasies does it promote to sustain its image in the public imagination? 'powerful, timely and essential' - **David Nibert, author of __Animal Oppression and Human Violence: Domesecration, Capitalism, and Global Conflict__** '__Meatsplaining__ equips us to identify the lies at the heart of animal agriculture. It's an excellent and timely compilation on an exceedingly vexing problem.' - **Carol J. Adams, author of __The Sexual Politics of Meat__ and __Burger__** '__Meatsplaining__ is the first book to give an apt name to the animal agriculture industry's relentless campaign of disinformation and denialism ... Written in a clear, lively, and accessible style, __Meatsplaining__ will surely educate the public about the horrors of animal agriculture.' - **Marc Bekoff, author of The __Animals' Agenda: Freedom, Compassion, and Coexistence in the Human Age__** 'Cruelty thrives in secrecy, and the meat industry is highly skilled at concealing the routine abuse and misery that flourishes on modern farms. __Meatsplaining__ cuts through the spin, and exposes the meat industry's massive PR machine. It explores how Big Meat uses language, obfuscation, and denial to misdirect the public's attention away from its commodification of sentient animals, environmental devastation, and the looming health crisis caused by eating animals. This book is a must-read for animal advocates, and anyone else who no longer wants to be lied to.' - **Camille Labchuk, Executive Director, Animal Justice** 'This book ... provides a necessary corrective to the fantasy world created by meat industry propaganda. As we grapple with a global zoonotic pandemic and biodiversity crisis, it is urgent for us to ... start thinking clearly about who and what is on our plates.' - **John Sorenson, Brock University** The animal agriculture industry, like other profit-driven industries, aggressively seeks to shield itself from public scrutiny and uses a distinct set of rhetorical strategies to deflect criticism. These tactics are fundamental to modern animal agriculture but have long evaded critical analysis. In Meatsplaining, academic and activist contributors investigate the many forms of denialism perpetuated by the animal agriculture industry. What strategies does the industry use to avoid questions about animal welfare, the environment and public health, and what narratives, myths, and fantasies does it promote to sustain its image in the public imagination? Tags: agriculture, Alexa Dare, Animal Publics, Animal studies, Anita Krajnc, Barbara Willard, Daniel Lees Fryer, Eliza Waters, Gonzalo Villanueva, industry, Jason Hannan, Lisa Barca, Margaret Robinson, meat, Nria Almiron, Ross Singer, Saara Kupsala, Vail Fletcher, vegan, vegetarian Introduction: the meat industry explains things to us /Jason Hannan --Pink slime is good for you? /Norie Ross Singer --Grieg in the henhouse /Daniel Lees Fryer --Ethical meat from family farms? /Saara Kupsala --Whose land? Whose beef? Marketing beef in Canada /Kelsey Speakman --Colouring outside the lines /Barbara Willard --Meat taboo /Núria Almiron --Exporting meat, exporting progress? /Eliza Waters and Gonzalo Villanueva --"Stewed in mighty symbolism of wealth, power and masculinity" /Lisa Barca --Veganism and mi'kmaq legends /Margaret Robinson --Nonhuman animal labour and transformative dialogue /C. Vail Fletcher and Alexa M. Dare --The save movement /Anita Krajnc --Afterword: Meatsplaining in the pyrocene /Jason Hannan 'With the global zoonotic pandemic and biodiversity crisis in our hands, this book is timely and extremely valuable in this era of mass extinction.' * Trace: Journal of Human-Animal Studies *