McLuhan's Global Village Today: Transatlantic Perspectives (Studies for the International Society for Cultural History)

Marshall McLuhan was one of the leading media theorists of the twentieth century. This collection of essays explores the many facets of McLuhan’s work from a transatlantic perspective, balancing applied case studies with theoretical discussions. Pt. I. Mcluhan And Media Theory -- 1. In-corporating The Global Village / Richard Cavell -- 2. Metaphorical Effects: Mcluhan's Media / Jana Mangold -- 3. Hot/cool Vs Technological/symbolic: Mcluhan And Kittler / Andreas Beinsteiner -- 4. Global Immediacy / Florian Sprenger -- 5. Complementary Aspects Of Marshall Mcluhan And Postmodernism In The Literary Study Of The Internet: Exemplified In The Rhizome Theory Of Gilles Deleuze And Felix Guattari / Martin Speer -- 6. Dubjection: A Node (reflections On Web-conferencing, Mcluhan And Intellectual Property) / Mark A. Mccutcheon -- Pt. Ii. Mcluhan And Literature -- 7. Herbert Marshall Mcluhan: Before The Mechanical Bride / David Staines -- 8. C̀ambridge Was A Shock': Comparing Media From A Literary Critic's Point Of View / Bernhard J. Dotzler -- 9. Master, Collaborator And Troll: Marshall Mcluhan, Wilfred Watson And Brian Fawcett / Martin Kuester -- 10. Taking Action: What Comics Demand Of Their Recipients / Anne Hoyer -- Pt. Iii. Mcluhan And Technical Media -- 11. Radio Voices: Reflections On Mcluhan's Tribal Drum / Kerstin Schmidt -- 12. Mcluhan's Paradigms And Schafer's Sòundscape': Parallels, Influences, Envelopes, Shifts / Sabine Breitsameter -- 13. Literary Modernists, Canadian Moviegoers And The New Yorker Lobby: Reframing Mcluhan In Annie Hall / Paul Tiessen -- 14. Animated Medium Is The Animated Message (?): Reading Animated Moving Pictures / Philipp Blum -- 15. Marshall Mcluhan And The Emergence Of American Television Theory / Angela Krewani -- 16. T̀he Medium In Your Pocket': A Mcluhanian Approach To New Media / Raphael Peter. Edited By Carmen Birkle, Angela Krewani And Martin Kuester. Includes Bibliographical References And Index. Contents 6 List of Contributors 8 List of Figures 14 McLuhan’s Global Village Today: An Introduction 16 Part I: McLuhan and Media Theory 22 1. In-Corporating the Global Village 22 2. Metaphorical Effects 30 3. Hot/Cool vs Technological/Symbolic 36 4. Global Immediacy 46 5. The Complementary Aspects of Marshall McLuhan and Postmodernism in the Literary Study of the Internet 62 6. Dubjection 74 Part II: McLuhan and Literature 90 7. Herbert Marshall McLuhan 90 8. ‘Cambridge was a Shock’ 100 9. Master, Collaborator and Troll 108 10. Taking Action 120 Part III: McLuhan and Technical Media 132 11. Radio Voices 132 12. McLuhan’s Paradigms and Schafer’s ‘Soundscape’ 146 13. Literary Modernists, Canadian Moviegoers and the New Yorker Lobby 160 14. The Animated Medium is the Animated Message (?) 184 15. Marshall McLuhan and the Emergence of American Television Theory 192 16. ‘The Medium in Your Pocket’ 204 Notes 216 Index 248