McDonald's : behind the arches

I read this book because Bill Ackman did. It is certainly worth reading; a classic story about a visionary. I learned a lot about franchising and the food industry. The author is in business media, so at times stories are exaggerated and sensationalized, but no book is perfect.

McDonald's: it is the world's premier entrepreneurial success story, a company whose growth worldwide continues to be astonishing. In tough financial times, McDonald's proved that ingenuity, trial and error, and gut instinct were the keys to building a service business the entire world has come to admire. In the years since McDonald's: Behind The Arches was first published, McDonald's has been a trendsetter in advertising, focusing on different ethnic groups as well as the physically disabled. McDonald's created McJobs, a program that employs both mentally challenged adults and senior citizens. And because its franchisees have their fingers on the pulse of the marketplace, McDonald's has evolved successfully with the health food revolution, launching dozens of new products and moving toward environmentally-safe packaging and recyclable goods. Inspiring, informative, and filled with behind the scenes stories, this remarkable saga offers an irresistible look inside a great American business success.

The phenomenal business success story behind the building of a multibillion-dollar corporation that has influenced the very culture of America.

Perfect for fans of The Founder, this is the real-life story of the worlds premier entrepreneurial success. The growth of McDonalds worldwide continues to astonish. In tough financial times, McDonalds proved that ingenuity, trial and error, and gut instinct were the keys to building a service business the entire world has come to admire. McDonalds has been a trendsetter in advertising, focusing on different demographics as well as the physically disabled. McDonalds created McJobs, a program that employs both mentally challenged adults and senior citizens. And because its franchisees have their fingers on the pulse of the marketplace, McDonalds has evolved successfully with the health food revolution, launching dozens of new products and moving toward environmentally safe packaging and recyclable goods. Inspiring, informative, and filled with behind-the-scenes stories, this remarkable saga offers an irresistible look inside a great American business success. McDonald's is the story of an American business success, a company that proved the value of hard work, ingenuity, trial and error, and gut instincts. In McDonald's: Behind the Arches, business writer John F. Love tells the astonishing story of the people and the strategies, the innovation and the brilliance that turned a single hamburger stand into a multibillion-dollar corporation that has influenced the very culture of America - and now the world. A history of the McDonald's Corporation, from the first drive-in restaurant opened by the McDonald brothers in Pasadena in 1937 through the opening of franchises in Iceland, Kuwait, and Bulgaria, focusing on the leadership of entrepreneur Ray Kroc