Masters of design : logos & identity : a collective of the world's most inspiring logo designers

From the Publisher: Masters of Design: Logos and Identity features the best logo designers from around the world. Each profile delves into the designer's process, passions, and techniques for successful logos and identities. Hundreds of logos and identities are featured in this inaugural volume of the Masters series, ranging from simple marks to full-scale identity programs. See first-hand how the masters have created the most recognizable and successful logos adorning our landscape. Read more...

masters Of Design: Logos And Identity Features The Best Logo Designers From Around The World. Each Profile Delves Into The Designer S Process, Passions, And Techniques For Successful Logos And Identities.

hundreds Of Logos And Identities Are Featured In This Inaugural Volume Of The Masters Series, Ranging From Simple Marks To Full-scale Identity Programs. See First-hand How The Masters Have Created The Most Recognizable And Successful Logos Adorning Our Landscape.

sean Adams Is A Partner At Adamsmorioka, Inc. Since Cofounding Adamsmorioka In 1994 With Noreen Morioka, Adams Has Been Globally Recognized By Major Design Competitions And Publications Including communication Arts, step Inside Design, aiga, graphis, the Type Directors Club, the British Art Director S Club, And The new York Art Director S Club. He Is The Current National Aiga President.

mark Woodhouse - Library Journal

adams, Partner At Adamsmorioka In Beverly Hills And President Of Aiga, The Professional Association For Design, Has Compiled An Evocative Volume That Pulls Together The Work Of Top International Design Firms, Focusing On Their Approaches To Logos And Identity. Space Is Allotted To One Or More Of The Chief Members Of Each Firm For A Succinct Overview Of The Underlying Design Philosophy Driving Projects. The Text Becomes Somewhat Repetitious With Minor Variations On Generally Agreed-upon Principles; However, The Approaches Used In Dealing With Clients And The Changes In Design Viewpoints To Address Newer Technologies Will Be Of Interest To Students And Those New To The Field. The Numerous, Striking Illustrations Make Up The Heart Of The Book, And Seeing The Evolution Of Such Familiar Icons As The Nbc Peacock Alongside Dozens Of Equally Compelling Designs Brings Home The Point That The Successful Simplicity And Memorable Quality Of A Design For Which All These Firms Strive Are Often Hard Won. Recommended For Any Library With An Interest In Graphic Design Or The Graphic Arts.

Content: Introduction -- Nomenclature -- Gottschalk + Ash International / Fritz Gottschalk -- Alexander Isley Inc / Alexander Isley -- Sterling Brands / Debbie Millman -- Estudio Mariscal / Javier Mariscal -- Chase Design Group / Margo Chase -- Crosby Associates / Bart Crosby -- PhD / Michael Hodgson -- Mucca Design / Matteo Bologna -- Felix Beltran & Asociados / Felix Beltran -- Liska + Associates / Steven Liska -- AdamsMorioka, Inc / Sean Adams -- Pentagram / Kit Hinrichs -- JohnsonBanks / Michael Johnson -- Modern Dog / Robynne Raye and Michael Strassburger -- C & G Partners / Steff Geissbuhler -- Frost Design / Vince Frost -- Imadesign Corp / Erken Kagarov -- Doyle Partners / Stephen Doyle -- Morla Design / Jennifer Morla -- Pentagram / Paula Scher and Michael Bierut -- Apeloig Design / Philippe Apeloig -- Number Seventeen / Emily Oberman and Bonnie Siegler -- Willoughby Design Group / Ann Willoughby -- ZetaLab / Lucio LuZo Lazzara -- StudioDavidHillman / David Hillman -- Concrete Design Communications / Diti Katona -- Logo Gallery -- Directory of contributors -- Bibliography -- About the author. Abstract: Focuses on the subject of identity and logos. This title presents work that ranges from simple mark-making to full scale programs applied to multiple mediums. It also includes a gallery of marks, sidebars on heroes and inspirations, and diagrams to explain concepts or processes. Read more... Masters of Design: Logos and Identity profiles twenty well known designers, who are recognized for the particular areas of design in which they're profiled in the Masters series. The profiles are not only inspirational, but they provide real-world advice and support designers can use in their projects. Through real world examples and illustrations, the authors present the work of the 20 legends focusing on the subject of identity and logos. This ranges from simple mark-making to full scale programs applied to multiple mediums. The book also includes a gallery of marks, sidebars on heroes and inspirations, and diagrams to explain concepts or processes. The designers included will have a wide age range, type of work, in-house agencies, small business, large firm, domestic and international designers.Each profile is about 2,000 words and includes 10-15 projects with captions that detail the specifics. We include current projects as well as the projects that put these people on the map. Masters of Logos and Identity profiles twenty well known designers, who are recognized for the particular areas of design in which theyre profiled in the Masters series. The profiles are not only inspirational, but they provide real-world advice and support designers can use in their projects. Through real world examples and illustrations, the authors present the work of the 20 legends focusing on the subject of identity and logos. This ranges from simple mark-making to full scale programs applied to multiple mediums. The book also includes a gallery of marks, sidebars on heroes and inspirations, and diagrams to explain concepts or processes. The designers included will have a wide age range, type of work, in-house agencies, small business, large firm, domestic and international designers. Each profile is about 2,000 words and includes 10-15 projects with captions that detail the specifics. We include current projects as well as the projects that put these people on the map.