masterplan of evangelism The master plan of evangelism

Few books have had as great an impact on the cause of world evangelization in our generation as The Master Plan of Evangelism.--Billy GrahamFor more than forty years this classic study has shown Christians how to minister to the people God brings into their lives. Instead of drawing on the latest popular fad or the newest selling technique, Dr. Robert E. Coleman points to the Bible, to the ultimate example found in Jesus Christ, answering the question: What was Christ's strategy for evangelism? "Few books have had as great an impact on the cause of world evangelization in our generation as The Master Plan of Evangelism."--Billy Graham

It all started when Jesus called a few people to follow him and share God's message with their neighbors. We are called to do the same. But evangelism can be difficult--even intimidating. With all the evangelism resources available, where should you turn to find sound advice on how to share the Good News with others?

The answers aren't found in TV evangelism, easy-evangelism guidebooks, or the latest marketing techniques. Rather, Robert E. Coleman points to the Bible, to the ultimate example found in Jesus Christ.

For more than forty years, The Master Plan of Evangelism has challenged and instructed more than 3.5 million readers. This abridged version for time-starved readers is as fresh, relevant, and effective as ever. Join the movement and discover how you can minister to the people God brings into your life.

Robert E. Coleman is Distinguished Professor of Evangelism and Discipleship at Gordon-Conwell Theological Seminary. He also served as dean of the Billy Graham International Schools of Evangelism as well as director of the Billy Graham Center Institute of Evangelism at Wheaton College.

For more than forty years and with more than 3.5 million copies in print, this evangelism classic is available in a convenient and affordable format.