Mass Communication, Culture, And Society In West Africa

This collection of papers is a first attempt to bring together writings on mass communication in West Africa as the basis of a cultural and historical overview of social development in that region. The history and development of mass communication in West Africa are examined from the perspectives of cultural programming, media language development, message diffusion, and professionalism. The collection provides a stimulus for research in mass communications within the traditions of West Africa, and presents a theoretical framework for such research. Front matter Introduction Part I: The History and Development of Mass Communication Part II: Cultural Programmes and Language Use in the Media Part III: Professionalism, Communication Diffusion and Media Gratification Part IV: The Trend of Mass Communication Research 329p green hardback, clean and firm with minimal library markings, this copy published in the year 1985 Edited By Frank Okwu Ugboajah. Includes Bibliographies.