Marshall McLuhan's Mosaic : Probing the Literary Origins of Media Studies
معرفی کتاب «Marshall McLuhan's Mosaic : Probing the Literary Origins of Media Studies» نوشتهٔ Lamberti, Elena، منتشرشده توسط نشر University of Toronto Press در سال 2012. این کتاب در فرمت pdf، زبان انگلیسی ارائه شده است.
One hundred years after Marshall McLuhan’s birth, Elena Lamberti explores a fundamental, yet neglected aspect of his work: the solid humanistic roots of his original ‘mosaic’ form of writing. In this investigation of how his famous communication theories were influenced by literature and the arts, Lamberti proposes a new approach to McLuhan’s thought.
Lamberti delves into McLuhan’s humanism in light of his work on media and culture, exploring how he began to perceive literature not just as a subject, but a ‘function inseparable from communal existence.’ Lamberti pays particular attention to the central role played by Modernism in the making of his theories, including the writings of Ford Madox Ford, James Joyce, Ezra Pound, and Wyndham Lewis. Reconnecting McLuhan with his literary past, Marshall McLuhan’s Mosaic is a demonstration of one of his greatest ideas: that literature not only matters, but can help us understand the hidden patterns that rule our environment.
Contents 9 Acknowledgments 13 Prologue 19 1. A Renewed Approach to Marshall McLuhan’s Poetics 27 PART ONE. The Mosaic 59 2. Towards Post-Secondary Orality: The Mosaic 59 3. Thus Spoke the Oracle 84 4. Let the Guru Resound 96 5. A Conscious Modernist Craftsman 112 6. The Hyper-Language of the Media ‘Fan’ 126 PART TWO. Modernist Ascendancies 141 7. McLuhan and Media Studies 141 8. From Literature to Media Studies 157 9. Ford Madox Ford: ‘Not Mere Chat’ 173 10. James Joyce: Vivisecting Society 197 11. Ezra Pound: Pursuing Persuasion, Translating Cultures 212 12. Wyndham Lewis: Blasting Time, Blessing Space 231 PART THREE. Applied McLuhan 249 13. Literature and Media: A Round Trip 249 Epilogue: Witty Fool or Foolish Wit? 281 Notes 291 Bibliography 319 Index 337