Markets for Managers: A Managerial Economics Primer (The Wiley Finance Series)

Praise for Markets for Managers “It could redefine how politicians and senior executives understand the reality of market processes.” —Steve Baker MP, Treasury Select Committee “Pitched at exactly the right level and covers exactly the right material to enable business executives to set themselves apart from the crowd by understanding how markets work.” —Philip Booth, Editorial and Programme Director, Institute of Economic Affairs “Full of excellent examples and a pleasure to read.” —Nicolai J. Foss, Professor of Strategy and Organization, Copenhagen Business School “An excellent overview of the key debates in economic theory and leaves the reader enlightened, rather than frustrated. Highly recommended.” —Allister Heath, Deputy Editor, The Telegraph “Students will appreciate the clear and compelling examples, effective technical exposition, and useful summaries. A very effective text!” —Peter G. Klein, University of Missouri “Evans successfully distils some of the wisdom of the wiser economists and debunks some of the more bizarre claims of other parts of the economics profession.” —Toby Baxendale, Entrepreneur “An engaging, clear, comprehensive course in economics.” —Sam Bowman, Research Director, Adam Smith Institute “I am confident this book will become a favourite read among our current students and alumni.” —Zoran Đorđević, Managing Partner, Cotrugli Business School “An enjoyable explanation of principles that are often misunderstood, denied, or buried in economic jargon.” —Bruno Prior, Managing Director, Forever Fuels Ltd “Handy at all times.” —Krunoslav Koprivnjak, Sales Representative, Oracle

An accessible text that provides managers with a well-rounded economic awareness

Successful managers possess an understanding of economic and market principles as they relate to business itself. Markets for Managers presents managerial economics in a casual, accessible format that will help management professionals take economic realities into account when running their companies or divisions. The book takes a global perspective while covering the full range of micro- and macroeconomic principles that managers around the world need to know. Complete with online resources that include further reading and a YouTube playlist, this guide puts business management practice within its economic context to produce a practical tool for managers.

By understanding market operation and what might cause market failure, management professionals can lead companies that respond to market pressures and align operating strategies with economic realities. Monetary and fiscal policies affect businesses of all sizes, and in Markets for Managers, business leaders can learn how to read the ever-shifting fiscal landscape.

• Delivers market information tailored to managers and the managerial decision-making process
• Comprehensively explains macro- and microeconomic ideas in language that's accessible
• Provides concrete suggestions for utilizing market knowledge to improve internal operations and align incentives
• Helps managers build a global view of business for optimal decision making

The practical format of Markets for Managers is perfect for professionals and students who want to gain an applied perspective on today's most pressing economic issues.

An accessible text that provides managers with a well-rounded economic awareness Successful managers possess an understanding of economic and market principles as they relate to business itself. Markets for Managers presents managerial economics in a casual, accessible format that will help management professionals take economic realities into account when running their companies or divisions. The book takes a global perspective while covering the full range of micro- and macroeconomic principles that managers around the world need to know. Complete with online resources that include further reading and a YouTube playlist, this guide puts business management practice within its economic context to produce a practical tool for managers. By understanding market operation and what might cause market failure, management professionals can lead companies that respond to market pressures and align operating strategies with economic realities. Monetary and fiscal policies affect businesses of all sizes, and in Markets for Managers , business leaders can learn how to read the ever-shifting fiscal landscape. Delivers market information tailored to managers and the managerial decision-making process Comprehensively explains macro- and microeconomic ideas in language that's accessible Provides concrete suggestions for utilizing market knowledge to improve internal operations and align incentives Helps managers build a global view of business for optimal decision making The practical format of Markets for Managers is perfect for professionals and students who want to gain an applied perspective on today's most pressing economic issues. Praise for **Markets for Managers** “It could redefine how politicians and senior executives understand the reality of market processes.”—Steve Baker MP, Treasury Select Committee “Pitched at exactly the right level and covers exactly the right material to enable business executives to set themselves apart from the crowd by understanding how markets work.”—Philip Booth, Editorial and Programme Director, Institute of Economic Affairs “Full of excellent examples and a pleasure to read.”—Nicolai J. Foss, Professor of Strategy and Organization, Copenhagen Business School “An excellent overview of the key debates in economic theory and leaves the reader enlightened, rather than frustrated. Highly recommended.”—Allister Heath, Deputy Editor, __The Telegraph__ “Students will appreciate the clear and compelling examples, effective technical exposition, and useful summaries. A very effective text!”—Peter G. Klein, University of Missouri “Evans successfully distils some of the wisdom of the wiser economists and debunks some of the more bizarre claims of other parts of the economics profession.”—Toby Baxendale, Entrepreneur “An engaging, clear, comprehensive course in economics.”—Sam Bowman, Research Director, Adam Smith Institute “I am confident this book will become a favourite read among our current students and alumni.”—Zoran Đorđević, Managing Partner, Cotrugli Business School “An enjoyable explanation of principles that are often misunderstood, denied, or buried in economic jargon.”—Bruno Prior, Managing Director, Forever Fuels Ltd “Handy at all times.”—Krunoslav Koprivnjak, Sales Representative, Oracle "Offering a broad overview of the many ways in which Managerial Economics affects decision making, this book provides the key tools that managers need to think like economists. With a readable style it brings to life the major contributions in economics, and some of the most important debates. It offers readers the chance to understand how markets really work, and how they fail. Most importantly, it shows you how to utilise markets on a day to day basis"-- Provided by publisher

Offering a broad overview of the many ways in which Managerial Economics affects decision making, this book provides the key tools that managers need to think like economists. With a readable style it brings to life the major contributions in economics, and some of the most important debates. It offers readers the chance to understand how markets really work, and how they fail. Most importantly, it shows you how to utilise markets on a day to day basis.