Marketing Trends for Organic Food in the 21st Century (Computers and Operations Research, Vol. 3)

The marketing of organic products is viewed as a significant link between the production side of the business and the consumers, thereby facilitating the distribution of these relatively new products. It has become obvious that companies can organize organic production and influence consumers' purchasing behaviour through the employment of appropriate marketing strategies. This book explores the marketing trends for organic food products through the analysis of those elements that contribute to the expansion of the organic product market. It will aid marketers in facing the challenges that the organic food sector will encounter in the future. Market Outlooks -- Producers' Attitude -- Consumer Behaviour -- Distribution Networks -- Potential Marketing -- The Marketing Mix -- Challenges -- Predicting Developments In Organic Eu Markets -- Are The Competitive Patterns In The Danish Case Useful? / Jens Vestergaard And Mai S. Linneberg -- The Market And Welfare Effects Of The New National Organic Program / Amalia Yiannaka -- Demand For Organically Produced Fruits And Vegetables In Northern Greece / Efthimia Tsakiridou, Konstadinos Mattas And Yorgos Zotos -- Trends In The Marketing Of Organic Grains And Oilseeds In The U.s. / Cesar L. Revoredo -- Current State Of The Art Of Legislaton And Marketing Trends Of Organic Foods Worldwide / Ioannis S. Arvanitoyannis And Athanasios Krystallis -- Marketing Orientation And Its Consequence For The Food Chain / Jon Hanf And Rainer Kuhl -- Marketing And Distribution Of Quality Products : A Dutch Example / G. M. L. Tacken And J. J. De Vlieger --^ Market Success Of Premium Product Innovation : Empirical Evidence From The German Food Sector / Kevin T. Mcnamara, Christoph R. Weiss And Antje Wittkopp -- Marketing Trends In The Uk Organic Sector : Perspectives On Marketing Products From The Second Year Of Conversion / Georgina C. Holt, Peter T. Grey, Philip J. Jones And Richard B. Tranter -- The Competitive Impacts Of Organic Private Labels In General Food Retailing / Astrid Jonas And Jutta Roosen -- Measuring Corporate Social Responsibility In A Business To Society Context / Gerrit Willem Ziggers -- Consumer Perception And Marketing Of Origin And Organic Labelled Food Products In Europe / Georges Giraud -- Factors Influencing Consumption Of Organic Food / A. Eves, M. Lumbers And J. Morgan -- Organic Food Consumers -- The Irish Case / S. O'reilly, Mary Mccarthy, P. O'dovonan And B. Howlett --^ Do Consumers Care About Where They Buy Organic Products? : A Means-end Study With Evidence From Italian Data / Simona Naspetti And Raffaele Zanoli -- Consumer's Attitude Regarding Organic Products / Briz Teresa And Al-hajj Maya -- From Field To Table? : The Marketing Of Organic Products In Norway / Anne Moxnes Jervell, Svein Ole Borgen And Ola Flaten -- Testing And Validating The Lov Scale Of Values In An Organic-food-purchase-context / George M. Chryssochoidis -- Marketing Trends For Organic Food In Portugal / Leonardo Costa, Miguel Sottomayor And A. Mendes -- An Ordered Probit Model For The Analysis Of Overall Customer Satisfaction (ocs) Regarding Organic-food Consumption / A. Asciuto And F. Fiandaca. Editor, George Baourakis. Includes Bibliographical References And Index. Annotation The marketing of organic products is view as a significant link between the production side of the business & the consumers, thereby facilitating the distribution of these relatively new products With the foundation of the Danish Association of Organic Agriculture, the Danish organic movement was organised in 1981.