Marketing to Moviegoers : A Handbook of Strategies Used by Major Studios and Independents

"Marketing to Moviegoers" is the essential guide to film marketing. Although there are many resources available about how to make a film, there are few about how to get your film seen once it's made and none that reveal the closely-guarded marketing secrets of the major motion picture studios. The author goes right to the source and provides data, quotes, and insights from high profile industry professionals and information on market research that the major studios don't want the moviegoing public to know.This book will be indispensable for film marketing executives, consumer product marketers, students, and people new to the filmmaking field. It provides practical data, such as templates for advertising campaigns of different sizes, solutions, and an insight into the complicated movie marketing process. Armed with the strategies that Hollywood professionals would prefer not to share, film professionals and marketing professionals alike will have a leg up in this complicated business. *Learn how to get your film seen by the public*Learn how to inspire confidence in and generate excitement among investors and distributors*Find practical solutions and strategies that you can apply to your own film*Learn the secret strategies of the major studios, and find out information on market research that the studios don't want the moviegoing public to know "Marketing to Moviegoers" is the essential guide to film marketing. Although there are many resources available about how to make a film, there are few about how to get your film seen once it's made and none that reveal the closely-guarded marketing secrets of the major motion picture studios. The author goes right to the source and provides data, quotes, and insights from high profile industry professionals and information on market research that the major studios don't want the moviegoing public to know.

This book will be indispensable for film marketing executives, consumer product marketers, students, and people new to the filmmaking field. It provides practical data, such as templates for advertising campaigns of different sizes, solutions, and an insight into the complicated movie marketing process. Armed with the strategies that Hollywood professionals would prefer not to share, film professionals and marketing professionals alike will have a leg up in this complicated business.

"Marketing to Moviegoers" is the essential guide to film marketing. Although there are many resources available about how to make a film, there are few about how to get your film seen once it's made and none that reveal the closely-guarded marketing secrets of the major motion picture studios. The author goes right to the source and provides data, quotes, and insights from high profile industry professionals and information on market research that the major studios don't want the moviegoing public to know.

This book will be indispensable for film marketing executives, consumer product marketers, students, and people new to the filmmaking field. It provides practical data, such as templates for advertising campaigns of different sizes, solutions, and an insight into the complicated movie marketing process. Armed with the strategies that Hollywood professionals would prefer not to share, film professionals and marketing professionals alike will have a leg up in this complicated business.Learn how to get your film seen by the public

Marketing To Moviegoers: A Handbook Of Strategies Used By Major Studios And Independents Is An Essential Guide To Film Marketing. As Digital Technology Makes It Easier To Produce Films, The Volume Of Films Continues To Grow, Making It More And More Difficult To Ensure That Each Individual Film Has An Audience. This Book Describes How Major Studios And Independent Distributors Develop A Targeted Marketing Plan - Including Creating Advertising Materials, Buying Advertising For Multimedia Campaigns, Mounting Integrated Publicity Campaigns, And Conducting Consumer Research - For Each Film That Will Inspire Confidence In And Generate Excitement Among Investors And Distributors And Enable The Film To Be Seen By The Public. Marketing To Moviegoers Will Be An Invaluable Resource For Film Marketing Executives Who Need To Understand Theatrical Distribution, Consumer Product Marketers That Participate In Ties-ins With Movies, Aspiring Filmmakers, And Students Who Want To Learn About The Process From A Practical Point Of View.--jacket. Creative Strategy -- Market Research -- Paid Media Advertising -- Promotional Tie-ins/product Placement -- Merchandising -- Publicity -- Distribution To Theaters -- Exhibition -- Major Studios -- Independent Distributors -- Foreign Language Films -- Prints & Advertising Funds. Robert Marich. Includes Bibliographical References (p. 287) And Index.