Marketing (The Brian Tracy Success Library)

The success or failure of your business depends on the success or failure of your marketing efforts. If you can identify what your customers want, need, and can afford--and then give it to them--you will achieve outstanding results. Filled with Brian Tracy's trademark wisdom, this indispensable guide contains 21 powerful ideas you can use to immediately improve your strategic marketing results. You'll discover how to: Build your customer base ● Set yourself apart from the competition ● Answer three crucial questions about any new product or service ● Use market research and focus groups to fuel better decisions ● Fulfill a basic emotional need for buyers ● Determine the correct price point for your offerings ● Become truly customer-focused ● Make the most of your distribution channels ● Master the concepts of specialization, differentiation, segmentation, and concentration ● Give customers a reason to switch from your competitors ● And more Packed with time-tested marketing strategies, this practical and portable book shows you how to overcome the competition, increase sales and profitability, and dominate your market niche. Twenty-one Ideas You Can Use To Improve Your Strategic Marketing Results Immediately, Including How To Build Your Customer Base, Set Yourself Apart From The Competition, Answer The Three Crucial Questions About Any New Product Or Service, Leverage Market Research And Focus Groups To Fuel Better Decisions, Fulfill A Basic Emotional Need For Buyers, Determing The Correct Price Point For Your Offerings, Become Truly Customer-focused, Make The Most Of Your Distribution Channels, Master The Concepts Of Specialization, Differentiation, Segmentation, And Concentration, Give Customers A Reason To Switch From Your Competitors, And More. Packed With Time-tested Marketing Strategies, This Practical And Portable Book Shows You How To Overcome The Competition, Increase Sales And Profitability, And Dominate Your Market Niche. Introduction; 1 The Purpose Of A Business; 2 Four Approaches To Successful Marketing; 3 Three Key Questions In Marketing; 4 Market Research And Market Intelligence; 5 Customer-focused Marketing; 6 Why People Buy; 7 Competitive Analysis; 8 Achieving Competitive Advantage; 9 The Marketing Mix; 10 Positioning Strategies; 11 Four Principles Of Marketing Strategy; 12 Choosing The Battlefield; 13 Military Principles Of Marketing Strategy; 14 Marketing Tactics Of Diversion And Dissuasion; 15 Practice The Firstest With The Mostest Strategy. 16 Use The Hit 'em Where They Ain't Strategy17 Dominate A Market Niche; 18 Creative Marketing Growth Strategies; 19 Utilize Other Ways To Sell; 20 The Bundle Of Resources Concept; 21 Four Ways To Change Your Business; Summary And Conclusion; Index; About The Author. Brian Tracy. Includes Index. Find your company's niche in the marketplace when you discover what your customers want, need, and can afford—and then give it to them! Too often, businesses create a product or service and then focus their marketing efforts on trying to convince customers that they need it. However, the key to successful marketing and a successful business is already knowing that what you are offering is what the public has been searching for! Renowned business expert Brian Tracy has provided 21 powerful and proven ideas any business can use immediately to improve their strategic marketing results. In Marketing, Tracy helps you discover how to: Build your customer base Set yourself apart from the competition Use market research and focus groups to fuel better decisions Fulfill a basic emotional need for buyers Determine the correct price point for your offerings Make the most of your distribution channels Give customers a reason to switch from your competitors, and more! Complete with time-tested marketing strategies and Tracy's trademark wisdom, Marketing is a practical pocket guide that shows you how to overcome the competition, increase sales and profitability, and dominate your market niche. The success or failure of your business depends on the success or failure of your marketing efforts. If you can identify what your customers want, need, and can afford--and then give it to them--you will achieve outstanding results. Filled with Brian Tracy's trademark wisdom, this indispensable guide shows you how to build your customer base; set yourself apart from the competition; determine the correct price point; use market research and focus groups; make the most of distribution channels; master the concepts of specialization, differentiation, segmentation, and concentration; fulfill a ba