Marketing Scales Handbook: A Compilation of Multi-Item Measures for Consumer Behavior and Advertising Research (Volumen 6) 6

"This sixth volume in the series reviews 682 consumerrelated measurement scales that were reported in top marketing journal articles published from 2006 to 2009. Each review provides the scale items as well as information regarding the scale's origin, previous users, and measurement quality."--Résumé de l'éditeur Cover Title Page Copyright page Table of Contents Preface Acknowledgements Introduction Scale Review Format Scale Reviews Acceptance of Sales Offer (Owner's) Acculturation Ad Format Beliefs (Annoyance) Ad Format Beliefs (Entertainment) Ad Format Beliefs (Information) Ad Message Involvement (Others-Focused) Ad Message Involvement (Processing Effort)-1 Ad Message Involvement (Processing Effort)-2 Ad Message Involvement (Processing Effort)-3 Ad Message Involvement (Self-Focused) Ad Message Involvement-1 Ad Message Involvement-2 Ad Trust (Affect) Ad Trust (Reliability) Ad Trust (Usefulness) Ad Trust (Willing to Use) Ad's Effects on Recognition and Intentions Advertising Avoidance (General) Advice Suitability Affect Toward Monetary Compensation Affect Toward the Store Affective Response (Positive) Affective Response to Brand Affective Response to the Ad (Anxiety) Affective Response to the Ad (Empathy) Affective Response to the Ad (Fear) Affective Response to the Ad (Guilt) Age (Cognitive) Age (Ideal) Age (Least Desired) Aggressiveness Alienation (Consumer) Anger Anger at Service Provider Animosity (Economic) Anomia Anthropomorphizing Anticipated Regret of Losing a Gamble Anxiety Appeal Type (Charity) Appropriateness of the Job Argument Strength Arousal Arousal (Positive) Arousal-Seeking Tendency Attachment Bond Intensity Attachment to the Brand Attention to Ad (Brand Evaluation) Attention to the Webpage Attention to the Website Attitude Toward Complaining (Personal Norms) Attitude Toward Drinkers (Alcohol) Attitude Toward DTC Advertising Attitude Toward General Business Ethics Attitude Toward Luxury Brands (Social-Adjustive) Attitude Toward Luxury Brands (Value-Expressive Function) Attitude Toward Prices (Allocative Effects) Attitude Toward Product Placement Attitude Toward the Ad (Brand Reinforcement) Attitude Toward the Ad (Comprehension)-1 Attitude Toward the Ad (Comprehension)-2 Attitude Toward the Ad (Confusion) Attitude Toward the Ad (Creativeness) Attitude Toward the Ad (Empathy)-1 Attitude Toward the Ad (Empathy)-2 Attitude Toward the Ad (Entertaining) Attitude Toward the Ad (Familiarity) Attitude Toward the Ad (Informative) Attitude Toward the Ad (Interesting) Attitude Toward the Ad (Intrusiveness) Attitude Toward the Ad (Manipulative) Attitude Toward the Ad (Memorable) Attitude Toward the Ad (Overall) Attitude Toward the Ad (Receptiveness) Attitude Toward the Ad (Relevant News) Attitude Toward the Ad (Transformative) Attitude Toward the Ad (Truthfulness) Attitude Toward the Ad (Uniqueness) Attitude Toward the Ad's Format Attitude Toward the Advertiser Attitude Toward the Brand (Fashionable) Attitude Toward the Brand (Trustworthiness) Attitude Toward the Brand in the Ad Attitude Toward the Brand of Beer (Affective) Attitude Toward the Brand of Beer (Cognitive) Attitude Toward the Business Decision Attitude Toward the Company (General) Attitude Toward the Company (Social Responsibility) Attitude Toward the Mobile Internet (Ubiquity) Attitude Toward the Movie (General)-1 Attitude Toward the Movie (General)-2 Attitude Toward the Object (Arousing) Attitude Toward the Object (Classiness) Attitude Toward the Object (Pleasantness) Attitude Toward the Odor Attitude Toward the Organization Attitude Toward the Organization (Social Responsibility) Attitude Toward the Political Candidate's Message Attitude Toward the Retailer (Assistive Intent) Attitude Toward the Retailer (Benevolence) Attitude Toward the Retailer (Credibility) Attitude Toward the Service Provider (Relative) Attitude Toward the Service Provider (Social Failure) Attitude Toward the Website (Aesthetic Appeal) Attitude Toward the Website (Content) Attitude Toward the Website (Customization) Attitude Toward the Website (General)-1 Attitude Toward the Website (General)-2 Attitude Toward the Website (Information Value) Attitude Toward the Website (Interestingness) Attitude Toward the Website (Navigation Convenience) Attitude Toward the Website (Security) Attitude Toward the Website (Shopping Efficiency) Attitude Toward the Website (Transaction Convenience) Attitude Toward Touching Attractiveness Attribution of Blame Autonomy Behavioral Control-1 Behavioral Control-2 Behavioral Control Over Hospital Care Benefits of a Spa (Functional) Benefits of a Spa (Hedonic) Benefits of a Spa (Symbolic) Benefits of Specialty Food (Functional) Benefits of Specialty Food (Hedonic) Benevolence of the Business' Managers Betrayal-1 Betrayal-2 Blame for Unsuccessful Search (Marketer) Blame for Unsuccessful Search (Others) Blame for Unsuccessful Search (Self) Body State (Feeling of Confinement) Body State (Feeling of Freedom) Brand Community Interest Brand Consciousness Brand Distinctiveness Brand Engagement in Self-Concept Brand Equity-1 Brand Equity-2 Brand Experience (Affective) Brand Experience (Behavioral) Brand Experience (Intellectual) Brand Experience (Sensory) Brand Image Clarity Brand Personality (Female) Brand Personality (Male) Brand Personality (Ruggedness) Brand Personality (Sophistication) Brand Relationship (Commitment) Brand Relationship (Dependence) Brand Relationship (Intimacy) Brand Relationship (Passion) Brand Relationship (Reliable) Brand Usage Frequency Budget Constraints-1 Budget Constraints-2 Cause Participation Intention Cause-Related Marketing Motive Attributions (Egoistic) Cause-Related Marketing Motive Attributions (Stakeholder Driven) Cause-Related Marketing Motive Attributions (Strategic) Cause-Related Marketing Motive Attributions (Values Driven) Certainty Certainty of Product Performance Choice Confidence Choice Confusion Choice Difficulty Choice Effort Choice Freedom Choice Heuristic Choice Variety Claim Verification Effort (Price-related) Cognitive Resource Demands-1 Cognitive Resource Demands-2 Comfort of the Tool Commitment (Affective) Commitment to a Bank Commitment to Relationship-1 Commitment to Relationship-2 Commitment to Store Commitment to the Relationship Commitment to the Relationship (The Couple in the Ad) Commitment to the Relationship (Two Individuals) Commitment to the Service Provider (Affective) Commonality of Employee Response Communication Openness (Service Provider-Customer) Community Support for Cause Company Reputation (Customer Orientation) Company Reputation (Financial Strength) Company Reputation (Good Employer) Company Reputation (Product Quality) Company Reputation (Social & Environmental Responsibility) Company-Related Beliefs Comparison Intensity Comparison Shopping (Check Prices) Comparison Valence of the Ad Compassionate Compatibility of the Product Competence Competence of the Business' Managers Complaint Likelihood (Direct) Complaint Responsiveness Complementarity of Product Forms Complexity of the Innovation Complexity of the Product Complexity of the Service Composite Product Concept Formation Difficulty Concern for Face Congruence (Ideal Self with Brand) Congruence (Self with Brand)-1 Congruence (Self with Brand)-2 Congruence (Self with Brand)-3 Congruence (Self with Others Who Use the Brand) Connectedness with Television Program Consumption Affect Contentment (Financial) Controllability Controllability of the Company Convenience Benefits Cooperation (Client with Service Provider) Corporate Social Responsibility (General) Corporate Social Responsibility (Generosity) Cosmopolitanism Creative Task Autonomy Creative Task Competence Creative Task Enjoyment Credit Card Beliefs Credit Card Issuer Beliefs Credit Card Usage Cultural Orientation (Vertical Collectivism) Cultural Orientation (Vertical Individualism) Curiosity about the Website Customer Rage (Constructive Expressions) Customer Rage (Displaced Expressions) Customer Rage (Exit Behaviors) Customer Rage (Non-Verbal Expressions) Customer Rage (Physical Expressions) Customer Rage (Rancorous) Customer Rage (Retaliatory) Customer Rage (Revenge Behaviors) Customer Rage (Verbal Expressions) Customer-Firm Affection (Commitment) Customer-Firm Affection (Intimacy) Customer-Firm Affection (Passion) Customized Product Superiority Decision Importance Decision Style (Head Vs. Heart) Decision-Making Style (Purchases) Demotion (Customer Status) Depression Desirable Responding Desire to Learn More Disclosure Willingness Discomfort (Psychological) Disconfirmation (Movie) Disconfirmation (Music) Disconfirmation Sensitivity Disgust Dissatisfaction Dissatisfaction with Mobile Advertisers Distrust Donor Motivation (Self-Expression) DTC Advertising Effects on Past Behavior Dysfunctional Customer Behavior (Other Shoppers) Dysfunctional Customer Behavior (Self) Ease of Use-1 Ease of Use-2 Efficacy of Another Person Egalitarianism Elaboration on Potential Outcomes (Generation-Evaluation) Elaboration on Potential Outcomes (Negative Focus) Elaboration on Potential Outcomes (Positive Focus) Emotional Reaction (Negative) Empathy Employment Intention Empowerment in Marriage Endorsement by Nonprofit Organization Endorser Similarity Endorser-Brand Fit Enjoyment (Expected) Ethicality of File Sharing Ethnic Identification Ethnocentrism (Ethnic) Evaluation Similarity Excitement Expertise (Personal) External Search Effort External Search Effort-2 Fairness-1 Fairness-2 Fairness in Spousal Decision-Making (Distributive) Fairness in Spousal Decision-Making (Procedural) Familiarity (General) Familiarity of the Music Family Representativeness Fatalism Fear of One's Death Financial Planner Beliefs Financial Status Fit (Brand-Brand) Fit (Brand-Endorser) Fit (General) Fraudulent Returning Tendency Freedom from Coercion Friendliness Frugality Frustration Fun Gadget Loving Gambling Irresponsibly Game-Product Congruity Gender Identity (Agentic) Gender Identity (Communal) Gender Identity (Femininity) Gender Identity (Masculinity) Global Mindedness Global Self-Identity-1 Global Self-Identity-2 Global-Local Self-Identity Gratitude Harmony Health Benefits of Sunscreen Hotel Chain Beliefs Hotel Positioning Similarity Hyperopia Hypocrisy (Corporate) Identification with the Company-1 Identification with the Company-2 Implicit Theory (General World-Order) Importance of the Product Impulse Buying-1 Impulse Buying-2 Impulsive Eating Impulsivity Indebtedness to Service Provider Indecisiveness Individualism-Collectivism Individuality of the Employee Inequitable Treatment by the Business Information Source Importance (Internet Sources) Information Source Importance (Interpersonal Sources) Information Source Importance (Mass Media Sources) Information Source Importance (Professional Health Souces) Informativeness of the Job Ad Innovativeness (Technological) In-Shopping Preference Insurance Product Beliefs Intention to Recommend Interaction Likelihood Interdependence (Collective) Interdependence (Relative) Interest in the Advertised Brand Interest in the Store Internet Usage (Avoiding Social Interaction) Internet Usage (Buying Unobserved) Internet Usage (Immediate Gratification) Internet Usage (Product Variety) Internet Usage Riskiness Intoxication Involvement in Electrical Provision Involvement in the Activity Involvement in the Message (Motivation) Involvement in the Purchase Decision Involvement in the Task (Processing Effort) Involvement of Group in Conversation Involvement with Store's Products Involvement with Technology Involvement with Television Character Involvement with the Product Category Involvement with the Reading Task Irritation Job Application Likelihood Justice (Interactional) Knowledge of the Product Class Language Proficiency Lead User (Child) Local Self-Identity Locus of Control (Customer-Company) Long-Term Orientation (Planning) Long-Term Orientation (Tradition) Low Price Guarantee Focus (Information) Low Price Guarantee Focus (Protection) Loyalty (Altruistic) Loyalty (Willingness to Pay More) Loyalty Proneness (Brand) Loyalty Proneness (Store) Loyalty to Employee Loyalty to Employee vs. Company Loyalty to the Service Provider Lying Intention Lying Motivation (Private) Lying Motivation (Public) Market Mavenism Mastery of the Situation Materialism (Adolescent) Mobile Transactions (Service Compatibility) Mobile Transactions (Time Convenience) Mobile Transactions (User Control) Mood (General)-1 Mood (General)-2 Mood Clarity Mood Monitoring Mood Repair Moral Identity (Internalization) Moral Identity (Symbolization) Morality Morality Comparison (Activities) Morality Comparison (Organizations) National Identity-1 National Identity-2 Naturalness Need for Cognitive Closure Need For Emotion Need for Evaluation Need for Touch (Autotelic) Need for Touch (Instrumental) Need to Differentiate Need to Integrate Novelty of the Activity Nutrition Involvement Obsessive-Compulsive Buying Opinion Leadership (Child) Opinion Leadership (Price) Opinion Leadership (Product Category Specific) Optimistic-1 Optimistic-2 Oral Care Beliefs (Psycho-social) Outcome Responsibility Ownership (Perceived) P3 Community Commitment P3 Community Informational Value P3 Community Participation P3 Community Social Value P3 Community Trust Parental Mediation of Internet Usage (Active) Patronage Reduction Persuasiveness of the Ad Physical Fitness Motivation Positioning Clarity Post-Socializing Affect Power Distance Power of the Tool Preference Certainty Preference Clarity Preference Cognizance Prepurchase Planning (Grocery Shopping) Price Change Motive (Customer's Inference) Price Guarantee (Inferred Retailer’s Motive) Price Perception (Store Comparison) Privacy Concerns (Collection of Information)-1 Privacy Concerns (Collection of Information)-2 Privacy Concerns (Control of Information) Privacy Concerns (Disclosure of Information Usage) Privacy of Information (Company's Policy) Privacy of Information (Fabricating Personal Information) Privacy of Information (Government Regulation) Privacy of Information (Software Usage) Privacy of Information (Withholding Personal Information) Procrastination Product Effectiveness Product Evaluation (Food) Product Failure Attribution Product Failure Severity Product Intelligence (Ability to Cooperate) Product Intelligence (Ability to Learn) Product Intelligence (Autonomy) Product Intelligence (Human-like Interaction) Product Intelligence (Personality) Product Intelligence (Reactivity) Product Preference (Global-Local Version) Product Usage Outcomes (Negative) Product Usage Outcomes (Positive) Product-Story Connection Purchase Concealment Purchase Constraints (Grocery Products) Purchase Experience With Company Purchase Happiness Purchase Intention Towards the Service Provider Purchase Motivation (Expensive Products) Purchase Motivation (Low Prices) Purchase Urgency Purchasing Pleasure Quality (Car Brand) Quality Consciousness Quality of the Dealer (Intrinsic) Quality of the Product (Absolute) Quality of the Product (Relative)-2 Quality of the Product (Relative)-2 Quality of the Restaurant Quantity Racism (Consumption-Related) Rapport with Employee-1 Rapport with Employee-2 Reactance Receptivity of Others in a Group Refund Claim Likelihood Regret (Anticipated) Regret (Decision) Regret about Switching Service Providers Relatedness Relational Benefits (Social) Relationship Insecurity Relationship Investment (Marketer's Effort) Relationship Investment (Personal Costs) Relationship Investment (Preferential Treatment) Relationship Strength Relationship Type (Communal) Relationship Type (Exchange) Relative Advantage of the Product Reliability Reparation Demand (Direct) Reparation Demand (Third-Party) Repatronage Intention (Airline Service) Repatronage Intention (Positive Attitude) Repurchase Intention-1 Repurchase Intention-2 Restaurant Menu Diversity Retail Patronage (Importance of Convenience) Retail Patronage (Importance of Quality) Retail Patronage (Importance of Special Services) Retail Patronage (Merchandise Variety) Retaliatory Behavior (Avoidance) Retaliatory Behavior (Complaining for Publicity) Retaliatory Behavior (Revenge) Retaliatory Behavior (Vindictive Complaining) Return Policy Knowledge Returning Products Experience Returning Products (Effect on Stores) Returning Products (Social Norms) Reward Responsiveness Risk (Financial) Risk (General) Risk (Performance) Risk Averseness Riskiness of Being Patient of Hospital Riskiness of Providing Information Online Ruggedness Satisfaction (Intrinsic) Satisfaction with an Outcome Satisfaction with Company Satisfaction with Company (Anticipated) Satisfaction with Life Satisfaction with Purchase Experience Satisfaction with Relationship Satisfaction with the Decision Search for Unique Products Search Intention (External) Search Regret Search Strategy (Atypical) Search Strategy Adaptation Self-Accountability (Skin Cancer) Self-Actualization Self-Brand Incongruity Self-Confidence (Persuasion Knowledge) Self-Consciousness (Private) Self-Consciousness (Public) Self-Control (Behavior Specific) Self-Control (General) Self-Doubt Self-Efficacy Self-Enhancement (Public) Self-Esteem (Group Membership) Self-Image (Body) Self-Image Congruence with Service Provider Self-Interest Motivation (Organization's) Self-Regulatory Focus (Prevention)-1 Self-Regulatory Focus (Prevention)-2 Self-Regulatory Focus (Promotion)-1 Self-Regulatory Focus (Promotion)-2 Self-Regulatory Focus (Promotion)-3 Self-Service Technology Interactivity Seriousness Service Convenience (Access) Service Convenience (Decision) Service Convenience (Post-Purchase) Service Convenience (Product-Related) Service Convenience (Transaction) Service Quality (Ease) Service Quality (Maintenance) Service Quality (Physical Aspects of Facility) Service Quality Beliefs (Store-Related) Shopping Convenience Motivation Shopping Enjoyment Shopping Identification Shopping Motivation (Affiliation) Shopping Motivation (Anticipated Utility) Shopping Motivation (Negative Feelings) Shopping Motivation (Role Enactment) Shopping Orientation (Apathetic) Shopping Orientation (Economic) Shopping Orientation (Recreational) Shopping Orientation (Spatial Economic) Shopping Orientation (Temporal Economic) Shopping Smart Shopping Value (Hedonic) Shopping Value (Utilitarian) Similarity to Others in a Group Situation-Specific Thinking Style (Experiential) Situation-Specific Thinking Style (Rational) Skepticism of Claim Skepticism Toward Price Information in Ad Sleekness Smoking Intention Smoking-Related Benefits (Appearance) Smoking-Related Benefits (Pharmacological) Social Comparison Tendency Social Exchange Control Socializing Shopping Motivation Socialness of the Object Sophistication-1 Sophistication-2 Special Treatment from the Company Spendthrift-Tightwad Spontaneity of the Activity Spousal Influence Strategy (Coercive) Spousal Influence Strategy (Non-Coercive) Store Atmosphere-1 Store Atmosphere-2 Store Design (Exterior) Store Design (Interior Layout) Stress Stress (Chronic) Sympathy Task Difficulty Task Performance (Self-Evaluation) Taste Evaluation Technology Usage Discomfort Technology Usage Motivation (Intrinsic) Telepresence (Website) Television Character-Product Association Temporal Orientation Thought Focus (Family) Thought Focus (Others) Thought Focus (Self) Tie Strength-1 Tie Strength-2 Time Consciousness Time Management Transcendent Customer Experience Transportation Trendiness Trust (General) Trust (Interpersonal) Trust in Brand Trust in Company's Integrity Trust in Company's Benevolence Trust in Company's Website Transaction Skills Trust in Regulation Trust in the Company Trusting Disposition Typicality of Event Uncertainty about the Brand Uncertainty Avoidance Uncertainty of Others' Product Attitudes Uncertainty of the Decision Usage Clarity Usefulness (General)-1 Usefulness (General)-2 Value from Product Possession Value from Product Usage Value of the Transaction Value of Win-Back Offer Venturesome Consumption Visual Processing Fluency Vividness Volunteer Intention Warning Prominence in Print Ads Website Controllability Website Development (Investment Level) Website Interactivity (Communication) Website Interactivity (Control) Website Interactivity (Nonverbal) Website Interactivity (Reciprocity) Website Interactivity (Responsiveness)-1 Website Interactivity (Responsiveness)-2 Website Interactivity (Speed of Response) Weight (Subjective) Word-of-Mouth (Negative)-1 Word-of-Mouth (Negative)-2 Word-of-Mouth (Social Benefits) Word-of-Mouth Intensity Worry Volume 6 (library version); title page; Copyright page; Table of Content; Preface; Acknowledgements; Introduction; Scale Review Format; Scale Reviews; Acceptance of Sales Offer (Owner's); Acculturation; Ad Format Beliefs (Annoyance); Ad Format Beliefs (Entertainment); Ad Format Beliefs (Information); Ad Message Involvement (Others-Focused); Ad Message Involvement (Processing Effort)-1; Ad Message Involvement (Processing Effort)-2; Ad Message Involvement (Processing Effort)-3. Ad Message Involvement (Self-Focused); Ad Message Involvement-1; Ad Message Involvement-2; Ad Trust (Affect); Ad Trust (Reliability); Ad Trust (Usefulness); Ad Trust (Willing to Use); Ad's Effects on Recognition and Intentions; Advertising Avoidance (General); Advice Suitability; Affect Toward Monetary Compensation; Affect Toward the Store; Affective Response (Positive); Affective Response to Brand; Affective Response to the Ad (Anxiety); Affective Response to the Ad (Empathy); Affective Response to the Ad (Fear). Affective Response to the Ad (Guilt); Age (Cognitive); Age (Ideal); Age (Least Desired); Aggressiveness; Alienation (Consumer); Anger; Anger at Service Provider; Animosity (Economic); Anomia; Anthropomorphizing; Anticipated Regret of Losing a Gamble; Anxiety; Appeal Type (Charity); Appropriateness of the Job; Argument Strength; Arousal; Arousal (Positive); Arousal-Seeking Tendency; Attachment Bond Intensity; Attachment to the Brand; Attention to Ad (Brand Evaluation); Attention to the Webpage. Attention to the Website; Attitude Toward Complaining (Personal Norms); Attitude Toward Drinkers (Alcohol); Attitude Toward DTC Advertising; Attitude Toward General Business Ethics; Attitude Toward Luxury Brands (Social-Adjustive); Attitude Toward Luxury Brands (Value-Expressive Function); Attitude Toward Prices (Allocative Effects); Attitude Toward Product Placement; Attitude Toward the Ad (Brand Reinforcement); Attitude Toward the Ad (Comprehension)-1; Attitude Toward the Ad (Comprehension)-2; Attitude Toward the Ad (Confusion). Attitude Toward the Ad (Creativeness); Attitude Toward the Ad (Empathy)-1; Attitude Toward the Ad (Empathy)-2; Attitude Toward the Ad (Entertaining); Attitude Toward the Ad (Familiarity); Attitude Toward the Ad (Informative); Attitude Toward the Ad (Interesting); Attitude Toward the Ad (Intrusiveness); Attitude Toward the Ad (Manipulative); Attitude Toward the Ad (Memorable); Attitude Toward the Ad (Overall); Attitude Toward the Ad (Receptiveness); Attitude Toward the Ad (Relevant News); Attitude Toward the Ad (Transformative). Volume 6 of the Marketing Scales Handbook series contains reviews of 682 multi-item measures used in consumer insight research that was published in the top marketing journals between 2006 and 2009. Each review provides the scale items as well as information regarding the scale's origin, previous users, and measurement quality. "This sixth volume in the series reviews 682 consumerrelated measurement scales that were reported in top marketing journal articles published from 2006 to 2009. Each review provides the scale items as well as information regarding the scale's origin, previous users, and measurement quality."--Résumé de l'éditeur This sixth volume in the series reviews 682 consumer related measurement scales that were reported in top marketing journal articles published from 2006 to 2009. Each review provides the scale items as well as information regarding the scale's origin, previous users, and measurement quality.