Marketing Research and Modeling: Progress and Prospects: A Tribute to Paul E. Green (International Series in Quantitative Marketing, 14)

Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks. Front Matter....Pages i-xiv Paul Green and a Brief History of Marketing Research....Pages 1-13 Front Matter....Pages 15-15 When BDT in Marketing Meant Bayesian Decision Theory: The Influence of Paul Green’s Research....Pages 17-39 Front Matter....Pages 41-41 Applications of Multivariate Latent Variable Models in Marketing....Pages 43-68 Front Matter....Pages 69-69 Multidimensional Scaling and Clustering in Marketing: Paul Green’s Role....Pages 71-100 Front Matter....Pages 101-101 Market Research and the Rise of the Web: The Challenge....Pages 103-113 Front Matter....Pages 115-115 Thirty Years of Conjoint Analysis: Reflections and Prospects....Pages 117-139 Conjoint Analysis, Related Modeling, and Applications....Pages 141-168 Buyer Choice Simulators, Optimizers, and Dynamic Models....Pages 169-199 A 20+ Years’ Retrospective on Choice Experiments....Pages 201-214 Evolving Conjoint Analysis: From Rational Features/Benefits to an Off-the-Shelf Marketing Database....Pages 215-230 Front Matter....Pages 231-231 The Vagaries of Becoming (and Remaining) a Marketing Research Methodologist....Pages 233-244 The Journal of Marketing Research : Its Initiation, Growth, and Knowledge Dissemination....Pages 245-264 Personal Reflections and Tributes from the May 2002 Conference Celebrating Paul Green’s Career....Pages 265-291 Continuing the Aldersonian Research Tradition....Pages 293-298 Front Matter....Pages 299-299 Reflections and Conclusions: The Link Between Advances in Marketing Research and Practice....Pages 301-318 Back Matter....Pages 319-346 Marketing Research and Modeling: Progress and Prospects A Tribute to Paul E. Green addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesean Decision Analysis, Multivariative Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Newral Networks.