Marketing Peace for Social Transformation and Global Prosperity (Advances in Public Policy and Administration (APPA))

War and conflict continually plague many nations around the world and have led to mass causalities, a shortage of resources, and political turmoil. To eradicate this ongoing issue, individuals, companies, and governments need to establish a fundamental change in the distribution of the world's assets, resources, and ideals. Marketing Peace for Social Transformation and Global Prosperity is a pivotal reference source that provides vital research on the development of programs and campaigns destined to impose and sustain ideas that lead to conflict resolution. Through analyzing and proposing various peace marketing campaigns, it showcases how individuals and corporations can employ various tactics to enhance and achieve political, social, and individual peace and promote the sustainability of resources and education. Highlighting topics such as civic engagement, conflict management, and symbolism, this book is ideally designed for policymakers, business leaders, professionals, theorists, researchers, and students. Marketing peace for social transformation and global prosperity / Alexandru-Mircea Nedelea, Marilena-Oana Nedelea -- Peace marketing is an inordinate reflection of educational culmination : educational magnification is truly comm endable for peace marketing / Rudrarup Gupta -- Peace promotion through volunteer tourism / Tomás Gajdosík, Jana Sokolová, Zuzana Gajdosíková, Kristína Pompurová -- New technologies within sustainable communities creating value for building peace / Mauro Romanelli -- Sustainable development and social market economy to promote a culture of peace / Patrizia Gazzola, Enrica Pavione -- The importance of education in peace marketing : 1. Peace education concept, 2. Role education in promoting peace marketing, 3. Universities peace in / Margarita Ioraite -- Challenges of peace marketing in businesses : the case of Tamils, India / Moses Rajendran -- Is spiritual tourism a peace vehicle for social transformation and economic prosperity in India and Pakistan? / Farooq Haq, Anita Medhekar -- Peace marketing opportunities and prospects : the case of the Czech Republic / Vladislav Pavlát, Ladislava Knihová -- Peace without an army : Costa Rica's case of tourism through peace / Marinus GIsolf -- Promoting Kashmir as an abode of peace tourism destination by India and Pakistan / Anita Medhekar, Farooq Haq -- Marketing of peace of demarketing of war? : A qualitative study on university students effect of demarketing of war / Carmen Nastase, Touria Neggady Alami, Zakaria Ait Taleb Mounia El Farouki -- Peace and security through economic cooperation / Eka Sepashvili Title Page 1 Copyright Page 2 Book Series 3 Table of Contents 5 Detailed Table of Contents 8 Preface 14 Chapter 1: Peace Marketing Opportunities and Prospects 19 Chapter 2: Promoting Kashmir as an Abode of Peace Tourism Destination by India and Pakistan 40 Chapter 3: Impact of Peace and Economic Freedom on the Prosperity of Middle East and North African Countries 68 Chapter 4: Peace Without an Army 84 Chapter 5: Towards Sustainable Peace by Technology 103 Chapter 6: Marketing of Peace of Demarketing of War? 127 Chapter 7: Peace Promotion Through Volunteer Tourism 139 Chapter 8: Sustainable Development and Social Market Economy to Promote a Culture of Peace 161 Chapter 9: Peace Marketing Is an Inordinate Reflection of Educational Culmination 197 Chapter 10: Is Spiritual Tourism a Peace Vehicle for Social Transformation and Economic Prosperity in India and Pakistan? 207 Chapter 11: Marketing for Conflict Transformation 230 Chapter 12: Marketing Peace Through Tourism 255 Compilation of References 272 About the Contributors 313 Index 320 "This book examines the concept of peace marketing as a vehicle for social transformation and global prosperity. It explores the development of programs destined to impose and sustain some causes that may lead to the salvation of humanity from self-destruction and to live in peace and harmony on this planet that we like to consider wonderful"-- Provided by publisher Provides research on the development of programs and campaigns destined to impose and sustain ideas that lead to conflict resolution. Through analysing various peace marketing campaigns, the book showcases how individuals and corporations can employ various tactics to enhance and achieve political, social, and individual peace.