Marketing Opportunities and Challenges in a Changing Global Marketplace : Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference

This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer privacy and the tools companies use to operate, market to, connect and build a relationship with their customers. Featuring the full proceedings from the 2019 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, this book explores and assess the rate of change that drives companies to evaluate and adapt their marketing strategies to remain competitive.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the __Journal of the Academy of Marketing Science__ (JAMS) and __AMS Review__ (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. Front Matter ....Pages i-xlix Exploring Customer Engagement and Sharing Behavior in Social Media Brand Communities: Curvilinear Effects and the Moderating Roles of Perceived Innovativeness and Perceived Interactivity: An Abstract (Jamie Carlson, Yi-Chuan Liao, Mohammad M. Rahman)....Pages 1-2 Between a Banker and a Barbie: The Illusions of Social Media: An Abstract (Samreen Ashraf)....Pages 3-4 A Longitudinal Review of Models in Marketing Research: An Abstract (Mark Bender, Veronika Ponomarenko, Hao Wang, Khalia Jenkins, Donna Davis)....Pages 5-6 What would we Hear if we Really Listened? Using I-poems in Qualitative Marketing Research: An Abstract (Julie Robson, Caroline Burr)....Pages 7-7 Effects of Environmental and Social Sustainability Perceptions on Willingness to Co-Create from Consumer Perspective: An Abstract (Gözde Erdogan)....Pages 9-10 Decision-Making and Interruptions: An Abstract (Regina Schreder)....Pages 11-12 Buying Authentic Luxury Products or Counterfeits: The Role of Benign and Malicious Envy: An Abstract (Murong Miao)....Pages 13-14 Excitement or Fear? The Effect of a Personalized In-Store Experience on Consumers: An Abstract (Anne-Sophie Riegger)....Pages 15-16 All Hands on Deck Special Session: Cultivating Socially Responsible Consumers and Corporations: An Abstract (Elisa Chan, Felix Tang, Maggie Y. Chu)....Pages 17-18 All Hands on Deck Special Session: Motivating or De-motivating Responsible Consumption? The Divergent Influences of Moral Emotions: An Abstract (Maggie Y. Chu, Lisa C. Wan)....Pages 19-20 All Hands on Deck Special Session: Personifying Socially Responsible Corporations: Scale Development and Validation: An Abstract (Vane I. Tian, Felix Tang, Alan C. B. Tse)....Pages 21-22 All Hands on Deck Special Session: How CSR and Servant Leadership Climate Affect Employee Cynicism and Work Meaning? An Abstract (Elisa Chan, Frederick Yim)....Pages 23-24 Non-Compliance Is a Double-Edged Sword: An Abstract (Amanda Yamim, Adilson Borges)....Pages 25-26 A Critical Review of Institutional Theory in Marketing: An Abstract (Jeannette A. Mena, Veronika Ponomarenko)....Pages 27-28 Does the Environmentally Friendliness of a Service Invite Customer Loyalty? The Role of Positive Emotions: An Abstract (Birgit Leisen Pollack)....Pages 29-30 Extended Service Plans and Buyer Perceptions and Behaviors in Automobile Industry: An Abstract (Chiharu Ishida, Nat Pope, Peter Kaufman)....Pages 31-32 Special Session: “The World Needs Storytellers”: New Research Avenues for Storytelling in Marketing: An Abstract (Edward L. Nowlin, Claas Christian Germelmann, Sahar Karimi, Nawar N. Chaker, David M. Houghton, Doug Walker et al.)....Pages 33-34 Special Session: Measuring Salesperson Storytelling: An Abstract (Edward L. Nowlin, Nawar N. Chaker, David M. Houghton, Doug Walker)....Pages 35-36 How do International Co-branding Alliances Affect Host Country Consumers’ Purchase Intention? An Abstract (Murong Miao)....Pages 37-38 Does Model Ethnicity Matter in International Advertising? A Literature Review on Model Ethnicity and Related Topics: An Abstract (Kristina Harrison)....Pages 39-40 Product Innovation Determinants and Export Performance in French and Ukrainian SMEs (Oksana Kantaruk Pierre)....Pages 41-52 Special Session: The (Co-)creation of Brand Heritage: An Abstract (Fabien Pecot, Mario Burghausen, Joshua Butcher, Bradford Hudson, George Wyner)....Pages 53-54 Special Session: Dehumanization of Robotic Assistants and Subsequent Unethical and Abusive Customer Behavior in Frontline Encounters: An Abstract (Yu-Shan (Sandy) Huang, Nobuyuki Fukawa)....Pages 55-56 Special Session: Rise of the Service Robots: Exploring Consumer Acceptance: An Abstract (Stefanie Paluch, Thorsten Gruber, Werner Kunz, Jochen Wirtz, Vinh Nhat Lu, Paul Patterson et al.)....Pages 57-58 Exploration of the Role of Packaging Design for Multi-tier Private Brands: An Abstract (Jiyoung Hwang)....Pages 59-60 Understanding Risk Statements Within Drug Injury Advertising: An Abstract (Jesse King, Elizabeth Tippett)....Pages 61-62 The Effect of Social Distance on Donations to Care Versus Cure: An Abstract (Laura Boman, Xin He)....Pages 63-64 Customer Reactions to Voluntary Use of Automated Service Interactions: An Abstract (Hyunju Shin, Bo Dai)....Pages 65-66 Challenges in Usage of Unstructured Data in Marketing Decision Making: An Abstract (Valeriia Chernikova, Johanna Frösén)....Pages 67-68 An Investigation of the Effect of Retargeting on Willingness-to-Pay in Online Environments: An Abstract (Hamid Shaker, Sylvain Sénécal)....Pages 69-69 Influence of Web Design Features on Attitudes and Intentions in Travel Decision Making (Zahra Pourabedin, Vahid Biglari)....Pages 71-82 Virtual Reality (VR) Content Is the New Reality for Destination Marketing Organizations: Investigating the Role of VR as a Destination Branding Tactic: An Abstract (Kerry T. Manis)....Pages 83-84 Explaining Sustainable Consumption: A Theoretical and Empirical Analysis: An Abstract (Naz Onel)....Pages 85-86 Special Session: Digital Data, Security, and Platform Design: Is Marketing the Problem or Solution? An Abstract (Martin Key, Debra Zahay, Rich Hanna, Jan Kietzmann, Kirk Plangger)....Pages 87-88 It Looks Good so Let’s Show it off: A Psychoraphic Segmentation of Instagrammers: An Abstract (Takumi Tagashira, Victoria Andrade, Shintaro Okazaki)....Pages 89-90 I Hate This Brand! A Classification of Brand Haters Based on their Motivations and Reactions: An Abstract (Oula Bayarassou, Imène Becheur, Pierre Valette-Florence)....Pages 91-92 Competitive Teamwork: Developing a Team-Based Selling Competition in an Undergraduate Professional Selling Class: An Abstract (William H. Bergman, Jeffrey R. Carlson)....Pages 93-94 Special Session on Research Opportunities in Direct Selling: An Abstract (Robert A. Peterson, O. C. Ferrell, Linda Ferrell, Victoria Crittenden, Linda L. Golden)....Pages 95-96 Special Session: An International Perspective of Overcoming Difficulties and Challenges in Doctoral and Early Career Years: An Abstract (Nina Krey, Shuang Wu, Sabinah Wanjugu)....Pages 97-98 Does Training Teachers in Financial Education Improve Students’ Financial Well-Being? An Abstract (Tina Harrison, Caroline Marchant, Jake Ansell, Robyn Vernon-Harcourt)....Pages 99-100 The Logo Life Cycle: An Abstract (Keven Malkewitz, Nicholas Ketcham)....Pages 101-102 Beyond Hedonic Consumption: The Role of Eudaimonic Value in Consumer–Brand Relationships: An Abstract (Khaled Aboulnasr, Gina Tran)....Pages 103-104 Disentangling the Meanings of Brand Authenticity: An Abstract (Julie Guidry Moulard, Randle D. Raggio, Judith Anne Garretson Folse)....Pages 105-106 Exploring Facets of Spokesperson Effectiveness in B2B Advertising: What Works and What doesn’t? An Abstract (Subhadip Roy, Soumya Sarkar, Prashant Mishra)....Pages 107-108 Return on Investment of Effective Complaint Management: Synthesis and Research Directions: An Abstract (Christine Armstrong, Jamie Carlson, Tania Sourdin, Martin Watts)....Pages 109-110 Distance is Worth! Impacts of Spatial Distance Between Model and Product on Product Evaluation: An Abstract (Xing-Yu (Marcos) Chu, Chun-Tuan Chang, Dickson Tok)....Pages 111-112 The Study of Different Factors Affecting Salesperson Deviance: An Abstract (Douglas Amyx, Bruce Alford, Louis J. Zmich, Jennifer Amyx, Breanne Mertz, Cameron Sumlin)....Pages 113-114 Why Narcissists Prefer Genuine to High-Quality Counterfeit Luxury: The Role of Authentic and Hubristic Pride: An Abstract (Fernando Fastoso, Boris Bartikowski, Siqi Froehlich-Wang)....Pages 115-116 Time-Based Deals: How Non-Monetary Discounts Can Reduce the Post-Promotion Dip: An Abstract (Myungjin Chung, Ritesh Saini)....Pages 117-118 From Psychological Myopia to Food Myopia: A Consumer Perspective: An Abstract (Asim Qazi, Véronique Cova)....Pages 119-120 Co-creators Endorsing their Winning Product Idea in Ads: Dealing with Brand Audiences’ Skepticism: An Abstract (Fanny Cambier, Ingrid Poncin)....Pages 121-122 Right Digit Effect and Subjective Relative Income: An Abstract (Mazen Jaber, Kylie Jaber)....Pages 123-124 Big Data Analytics, New Product Ideas, and Decision Making: An Abstract (Matteo Montecchi, Kirk Plangger, Colin Campbell, Jessica Graves)....Pages 125-126 Salesperson Intrinsic and Extrinsic Motivation Revisited: A Combinatory Perspective: An Abstract (Rushana Khusainova, Ad de Jong, Nick Lee, Greg W. Marshall, John M. Rudd)....Pages 127-128 Non-conscious Effect of Moral Identity Prime on Perceived Reasonableness and Affective Account on Customer Satisfaction: An Abstract (Nobuyuki Fukawa, David W. Stewart)....Pages 129-130 A Winning Formula for Maximizing Sales Performance through Multi-Dimensional Effort: An Abstract (Michael Peasley, Willy Bolander, Riley Dugan)....Pages 131-132 Digital Advocacy Among Industrial Employees: An Abstract (Mana Farshid, Albert Caruana, Esmail Salehi-Sangari)....Pages 133-134 When my Brand does Something Morally Wrong: An Abstract (Hua Chang, Lingling Zhang)....Pages 135-136 The Evolution of Influencer–Follower Relationships: A Life-Cycle Approach: An Abstract (Sören Köcher, Sarah Köcher, Linda Alkire (née Nasr))....Pages 137-138 How and When does Functional Diversity Impact Sales Team Effectiveness: An Abstract (Edward L. Nowlin, Doug Walker, Dawn Deeter-Schmelz, Nawar N. Chaker)....Pages 139-140 Love Consumption at the Digital Age: Online Consumer Review and Romantic Gift Giving: An Abstract (Lilly Ye, Lili Gai, Eyad Youssef, Tao Jiang)....Pages 141-142 Outcomes of Dialogic Communication of Corporate Social Responsibility (CSR): Strengthening Brand Loyalty Through Online Brand Community Engagement, Brand Trust and CSR Authenticity: An Abstract (Joon Soo Lim, Hua Jiang)....Pages 143-144 Digital Customer Empowerment Tools for Marketers: An Abstract (Mujde Yuksel, George R. Milne, Lauren I. Labrecque)....Pages 145-146 A Longitudinal Study of Sustainability Attitudes, Intentions, and Behaviors: An Abstract (Galen Trail, Brian McCullough)....Pages 147-148 The Impact of Culture on Humorous Ads: An Abstract (Dragana Medic, Jean-Marc Decaudin)....Pages 149-150 RELQUAL-determinants on Satisfaction in Buyer–Supplier Relationship of Puerto Rican SMEs: An Abstract (Juan Carlos Sosa Varela, Enid Miranda Ramírez, Göran Svensson)....Pages 151-152 Customer Experience of Value: Some Insights into the Satisfaction–Loyalty Link and Customer Loyalty Retention: An Abstract (Shu-Ching Chen)....Pages 153-154 Special Session: How the Desire for Unique Products Strengthens the Link between Luxury Attitudes and Sustainability Behaviors: An Abstract (Sihem Dekhili, Jacqueline K. Eastman, Rajesh Iyer)....Pages 155-156 Understanding Information Bias: The Perspective of Online Review Component: An Abstract (Qiong Jia, Yue Guo, Stuart Barnes)....Pages 157-158 Factors Affecting Consumer Responses to Brand Advertising on Social Media: An Abstract (Nina Michaelidou, Milena Micevski, Georgios Halkias)....Pages 159-160 How Many Likes are Good Enough? An Evaluation of Social Media Performance: An Abstract (Caitlin C. Ferreira, Jeandri Robertson)....Pages 161-162 To Kneel or Not to Kneel? Just Do It! Assessing Consumer Responses to Organizational Engagement in Political Discourse: An Abstract (Jason Flores, Marisa Flores, Roberto Saldivar, Arne Baruca)....Pages 163-164 Inferences about Target Marketing from Languages on Website and its Implications: An Abstract (Kristina Harrison, Mahesh Gopinath, Myron Glassman)....Pages 165-166 Consumer Response to Sport Sponsor’s Message Articulation and Activation on Twitter: An Abstract (Abhishek Mishra, Kapil Kaushik)....Pages 167-168 Exploring Usage Motives for Corporate Multimodal Mobility Services: A Hierarchical Means-End Chain Analysis: An Abstract (Sebastian Timmer, Katrin Merfeld, Sven Henkel)....Pages 169-170 The Effect of Emoji Incongruency in Social Media: An Abstract (Laura Boman, Ganga Urumutta Hewage, Jonathan Hasford)....Pages 171-172 Me, Myself and my Smartphone: Antecedents of Smartphone Attachment: An Abstract (Stefanie Sohn, Evmorfia Karampournioti, Klaus-Peter Wiedmann, Wolfgang Fritz)....Pages 173-174 Do Death Thoughts Influence the Choice of Brand Loyalty Program? A Case of Lebanon: An Abstract (Rayan Fawaz, Shintaro Okazaki)....Pages 175-176 Involvement and Brand Engagement Outcomes in Facebook Brand Posts: A Gender Twist: An Abstract (Ryan E. Cruz, James M. Leonhardt, Nina Krey)....Pages 177-178 Implications of the Developments in Metaphors Research for Marketing Communications: A Review and Research Agenda: An Abstract (Sreedhar Madhavaram, Dorcia Bolton, Vishag Badrinarayanan)....Pages 179-180 The Joint Impact of Goal Type and Goal Completion Magnitude on Consumer’ Post-Goal-Completion Behavior: An Abstract (Junzhou Zhang, Yuping Liu-Thompkins)....Pages 181-181 A Moment of Influence: Understanding the Customer Experience after Receiving a Penalty: An Abstract (Mary P. Harrison, Sharon Beatty)....Pages 183-184 Strategic Tripod in Internet-Enabled Market: Consumer Self-Construal Level, Consumer Involvement, and Firm Resources: An Abstract (Yunmei Kuang)....Pages 185-186 Preliminary Tests of the Consumer Normalcy Scale: An Abstract (Alex H. Cohen, Jorge E. Fresneda, Rolph E. Anderson)....Pages 187-188 The Impact of Advertising Appeals on Consumers’ Perception of an Advertisement for a Technical Product and the Moderating Roles of Endorser Type and Endorser Age (Karina Skupin, Ardion Beldad, Mark Tempelman)....Pages 189-199 Online Versus Face-to-Face: How Customer-to-Customer Interactions Impact Customer Experience Behaviors: An Abstract (Hulda G. Black, Matt Lastner)....Pages 201-201 The Effect of Fear, Threat, and Trust Among Voters in the 2016 U.S. Presidential Election: An Abstract (Boonghee Yoo, Shawn T. Thelen, Jessica Feinstein)....Pages 203-204 Towards a Model of Inclusive Ethnic Advertising: An Abstract (Tana Cristina Licsandru, Charles Chi Cui)....Pages 205-206 Customer Engagement with Augmented Reality Mobile Apps: An Abstract (Graeme McLean, Alan Wilson)....Pages 207-208 How Organizations can Capitalize on Customer-Caused Failures: An Abstract (Vincent Jeseo, Matthew M. Lastner, Patrick Fennell, Judith Anne Garretson Folse)....Pages 209-210 Self-Gift, Luxury Consumption, and Materialism: The Way to Happiness! An Abstract (Chiraz Aouina-Mejri, Judith Partouche, Tingting Mo)....Pages 211-212 Why do Consumers Procrastinate and What Happens Next? An Abstract (Shabnam Zanjani, George Milne, Deepa Pillai)....Pages 213-214 Food Acculturation of Professional Expatriates: A Cross-Cultural Study: An Abstract (Raficka Hellal-Guendouzi, Sihem Dekhili)....Pages 215-216 Terroir and its Evocation: What a Wine Terroir of Origin Evokes? An Exploratory Qualitative Study of the Meaning of Terroir Product Consumption (Julien Couder, Pierre Valette-Florence)....Pages 217-229 Social Media Sentiment, Customer Satisfaction, and Stock Returns: An Abstract (Amanda Strydom, Dimitri Kapelianis, Itayi Mutsonziwa)....Pages 231-232 Either Bandwagon Effect or Need for Uniqueness? Motivational Factors Driving Young Adult Consumers’ Luxury Brand Purchases: An Abstract (Eunjoo Cho, Ui-Jeen Yu, Jihyun Kim)....Pages 233-234 Pleasure versus Healthiness in Multi-Ingredient Sustainable Foods: How Centrality Influences Performance: An Abstract (G. Balaji, Anandakuttan B. Unnithan)....Pages 235-236 The Impact of Sonic Logos on Brand Perceptions: An Abstract (Shawn P. Scott, Daniel Sheinin, Lauren I. Labrecque)....Pages 237-237 Gifting Practices: Is it Really the Thought that Counts? An Abstract (Pia A. Albinsson, Bidisha Burman)....Pages 239-240 Special Session: How does Marketing Fit in the World? Questions of Discipline Expertise, Scope, and Insight: An Abstract (Martin Key, Terry Clark, O. C. Ferrell, Mark Peterson, Leyland Pitt, David Stewart)....Pages 241-242 Social Listening: Adapting Customer and Competitive Intelligence to the Digital Era: An Abstract (Erik Mehl, Joël Le Bon)....Pages 243-244 Qualitative Insights into Organic Food: Perceptions of Indian and U.S. Consumers: An Abstract (Lubna Nafees, Neel Das, Eva Hyatt, Lawrence Garber Jr)....Pages 245-246 How Women Respond to Female Empowerment Songs: An Abstract (Melika Kordrostami, Elika Kordrostami)....Pages 247-248 Why I Will Not Use You for My Campaign: The Relationship Between Brand Managers and Sportswomen: An Abstract (Emmanuel Mogaji, Foluké Abi Badejo, Simon Charles, Jacqueline Millisits)....Pages 249-250 Candidates as Experiential Brands in U.S. Presidential Elections: An Abstract (Eric Van Steenburg, Francisco Guzman)....Pages 251-252 Effects of Mindset on International Marketing Decisions: The Moderating Role of Psychic Distance: An Abstract (Christina Papadopoulou, Magnus Hultman, Aristeidis Theotokis)....Pages 253-254 An Exploratory Study of Globalizing Consumers’ Materialism Tendencies in a Multicultural “Global” Marketplace: An Abstract (Tarek Mady, Sarah Mady)....Pages 255-256 Numerical Framing and Emotional Arousal as Moderators of Review Valence and Consumer Choices: An Abstract (Anh Dang)....Pages 257-258 Men and the Food Leftovers of Attractive Others: An Abstract (Larissa Diekmann, Claas Christian Germelmann, Jannika Ehrenfried)....Pages 259-260 Does Technological Self-Efficacy Decrease New Salesperson Job Insecurity: An Abstract (John Cicala, Zhoufan Zhang)....Pages 261-262 Special Session: Marketing and Consumer Wellbeing in Digital Environment: An Abstract (Shintaro Okazaki, Ko de Ruyter, Prokriti Mukherji, Chieko Minami, Kenichi Nishioka, Liu Boyi)....Pages 263-264 Modelling for Mobile: Developing the mUTAUT Model: An Abstract (Hannah Marriott, Graeme McLean)....Pages 265-266 Opening the Innovation Process: The Interrelationship of Firm Reputation and Strategic Innovation Change (Todd Morgan, Michael Obal, Robert D. Jewell)....Pages 267-280 Value Destruction in Multichannel Services: An Abstract (Ilaria Dalla Pozza, Julie Robson, Jillian Farquhar)....Pages 281-282 Women Leaders and Firm Performance: Unpacking the Effect of Gender and Trust: An Abstract (Carri Reisdorf Tolmie, Kevin Lehnert, Carol M. Sánchez)....Pages 283-284 Online Sensory Marketing: The Crossmodal Effect of Background Music and the Look and Feel of a Webshop on Consumer Reactions (Carmen Adams, Lieve Doucé)....Pages 285-296 Do Salespeople Trust their Customers? Toward an Understanding of Trust in B2B Relationships under Uncertainty: An Abstract (Maria Rouziou, Itzhak Gilboa, Dominique Rouziès, Riley Dugan)....Pages 297-298 Proposing a Framework of Observe–Hypothesize–Challenge–Resolve (OHCR) Teaching Moves for Knowledge Construction in Marketing Pedagogy: An Abstract (R. Ranjit Raj, Ashutosh Dutt)....Pages 299-300 The Effect of the User Experience Cycle on the Adoption of Smart Technologies for Innovative Consumers: The Case of Mass-fashion and Luxury Wearables: An Abstract (Marzena Nieroda, Mona Mrad, Michael Solomon, Charles Cui)....Pages 301-302 Do Fine Feathers Make Fine Birds? Examining the Role of a Product’s Packaging Functionality on Consumer Behavior: An Abstract (Christian V. Baccarella, Lukas Maier, Anna-Laura Himmelreich, Kai-Ingo Voigt)....Pages 303-304 An Abstract on Evaluating the Use of Curated Digital Magazines in Marketing Courses: A Comparative Analysis (Cuauhtemoc Luna-Nevarez, Enda McGovern)....Pages 305-306 Special Session: Looking for a New Research Partner: Find your Perfect “Researcher Match”: An Abstract (Janna Parker, Hyunju Shin)....Pages 307-307 Revising the Concept and Effectiveness of the Customer Orientation of Salespeople: An Abstract (Desirée Jost, Alexander Haas)....Pages 309-310 Value from Experiences and Customer Happiness: Implications for Customer Experience Management: An Abstract (J. Joško Brakus, Yi-Chun Ou, Lia Zarantonello)....Pages 311-312 How do Customers Respond to the Use of Self-Service Technologies? An Empirical Study from China: An Abstract (Qian Xiao, Weiling Zhuang, Zhongpeng Cao)....Pages 313-314 The Brand Identity of a Football Manager: The Case of Arsène Wenger: An Abstract (Adele Berndt)....Pages 315-316 Virtual Trade Show (VTS): A Systematic Literature Review: An Abstract (Mohammad Osman Gani, Yoshi Takahashi, Anisur R. Faroque)....Pages 317-318 Confronting the Customer–Engagement Paradox in Sales–Leader Succession: An Abstract (Russell Lemken, Jason Rowe)....Pages 319-320 Consumers’ Non-Participation in Creative Crowdsourcing: Exploration Through the Lenses of Meaning of Work: An Abstract (Souad Djelassi, Fanny Cambier, Ingrid Poncin)....Pages 321-322 Exploring the Role of Authentic Assessment on the Development of Future Marketers: An Abstract (Christina O’Connor, Gillian Moran, Denise Luethge)....Pages 323-324 How Cultural and Institutional Dimensions Shape Consumer–Brand Relationships’ Effects on Brand Loyalty: An Abstract (Mansur Khamitov, Matthew Thomson, Xin (Shane) Wang)....Pages 325-326 Synthesizing Negative Critical Incidents: Integration of Service Failure–Recovery and Brand Transgression Streams: An Abstract (Mansur Khamitov, Yany Grégoire, Anshu Suri)....Pages 327-328 Bandwagon Consumption among the Black Middle Class (Zanele Mdlekeza, Mignon Reyneke)....Pages 329-341 The Issues and Impacts of Programmatic Advertising in the Financial Sector: An Abstract (Weilan Tang, Renato Hubner Barcelos)....Pages 343-344 Marketing When Insiders are Locked in: An Abstract (Minghui Ma, Jian Huang)....Pages 345-346 Variability of Brands: Perspectives of Perceived Entitativity: An Abstract (Joseph W. Chang, Kai-Yu Wang, Yung-Chien Lou)....Pages 347-348 An Affinity for Variety: Umbrella Brands and Buyer Behavior: An Abstract (Claudia-Roxana Rusu, Jean-François Trinquecoste, Dale F. Duhan)....Pages 349-350 Think versus Feel: Two Dimensions of Brand Anthropomorphism: An Abstract (Xinyue Zhou, Siyuan Guo, Rong Huang, Weiling Ye)....Pages 351-352 Does Brand Origin Really Matter in the Luxury Sector? The Impact of Consumer Origin and Consumer Ethnocentrism on Consumers’ Responses: An Abstract (Marie-Cécile Cervellon)....Pages 353-354 The Paradigm of Sharing: A Unifying Conceptualization: An Abstract (Beibei Dong, K. Sivakumar)....Pages 355-356 From Third Place to Third Space: How Social Networking Sites Shape the Perception of our Social Spaces: An Abstract (Jan H. Kietzmann, Kerstin Heilgenberg, Jeannette Paschen, Maryam Ficociello)....Pages 357-358 The Interaction of Consumer, Endorser, and Brand Personality in Social Influencer Marketing: An Abstract (Klaus-Peter Wiedmann, Walter von Mettenheim)....Pages 359-360 Avenues to Optimize Strategic Decision Making to Drive Firm Performance and Market Success: An Abstract (Theresa Eriksson)....Pages 361-362 How can Targeted Price Promotion Create Value for Firms in B2C Relationships? A Systematic Review and Research Agenda: An Abstract (Sreedhar Madhavaram, Dorcia Bolton)....Pages 363-364 Knowledge is Power: The Moderating Effect of Product Knowledge: An Abstract (James J. Zboja, Susan Brudvig, Mary Dana Laird)....Pages 365-366 Overcorrection in Mixed Racial Purchasing: An Abstract (Katharina Dinhof, Janet Kleber, Bodo Schlegelmilch, Nilüfer Aydin)....Pages 367-368 The Effects of Person-Team Fit on Learning Goal Orientation and Salesperson Performance: An Abstract (Yuerong Liu, Wyatt Schrock, Yanhui Zhao)....Pages 369-370 When Crowdsourcing Proposition Rejection Reinforces Brand Relationship: An Abstract (Cyrielle Vellera, Elodie Jouny-Rivier, Mathilde Briffa)....Pages 371-372 Co-creation for Customer Engagement Management: When do they Want to Talk? An Abstract (Linda Hamdi-Kidar, Tomoko Kawakami)....Pages 373-374 What Frugal Products are and Why they Matter: An Abstract (Sergej von Janda, Sabine Kuester, Monika C. Schuhmacher, G. Shainesh)....Pages 375-376 Monetary and Nonmonetary Cost Factors in the Cycle of Unhealth (Alyssa J. Reynolds-Pearson)....Pages 377-385 In-Game Advertising and Gamers’ Behavior in App Environment: An Abstract (Naser Valaei, Gregory Bressolles, S. R. Nikhashemi, Hina Khan)....Pages 387-388 Predicting the Future of Advertising Creative Research: An Abstract (Douglas C. West)....Pages 389-390 Investigating the Effect of Mobile In-store Promotions on Purchase Intention: Is WhatsApp More Effective? An Abstract (Valentina Pitardi, Giulia Miniero, Francesco Ricotta)....Pages 391-392 Influential Language, Imagery, and Claims in Print Advertising: An Abstract (David Gilliam, Justin Munoz, Fernando R. Jiménez, Christopher Kyle)....Pages 393-394 Sustainable Promises? The Evolution of Business Models Founded on the Promise of Corporate Social Responsibility: An Abstract (Marjorie Delbaere, Vince Bruni-Bossio, Adam Slobodzian)....Pages 395-396 Point of Sale Donations from a Managerial Perspective: An Abstract (Debra Z. Basil, Bola Fowosere, Jared Hubbard, Viktor Kashirin)....Pages 397-398 When Extremely Good is not Enough for Sustainability Disclosures: An Abstract (Yoon-Na Cho, Christopher Berry)....Pages 399-400 Determining Factors of the Sustainability Orientation: An Examination from the Past to the Present: An Abstract (Rocio Rodríguez, Göran Svensson, David Eriksson, Carmen Padin)....Pages 401-402 A Proposed Moderated Mediation Model of Customer Loyalty Outcomes: An Abstract (J. Joseph Cronin Jr, Brian Bourdeau, Duane M. Nagel, Christopher Hopkins)....Pages 403-404 Patron Sentiment of Employee–Customer Interaction: Exploring Hotel Customer Reviews through Machine Learning: An Abstract (Stuart J. Barnes, Richard Rutter, Jan Mattsson, Flemming Sørensen)....Pages 405-406 The Effectiveness of Sponsor-Linked Marketing within a Rivalry Context: The Effect of Team Sponsorship on Implicit and Explicit Brand Associations: An Abstract (Matthias Limbach, Steffen Schmidt, Philipp Reiter, Sascha Langner)....Pages 407-408 Exposing Underage Consumers to Alcohol Branding in Sport Sponsorship: An Abstract (Angeline Close Scheinbaum, Hyunsang Son, Yongwoog Jeon, Gary Wilcox, Seung Chul Yoo)....Pages 409-410 When does Creativity Matter? The Impact of Consumption Motive and Claim Set-Size: An Abstract (Ilgım Dara Benoit, Elizabeth G. Miller)....Pages 411-412 An Investigation of Slacktivism in Online Donation Campaigns: An Abstract (Yashar Dehdashti, Lawrence B. Chonko, Aidin Namin, Brian T. Ratchford)....Pages 413-414 An Abstract on the Effects of Psychological Distance on Nostalgic Cultural Brands and Consumers’ Purchase Intentions: A Construal Level Theory Perspective (Gerardo J. Moreira, Cuauhtemoc Luna-Nevarez)....Pages 415-416 Utilitarian versus Hedonic Brands: Cognitive and Affective Country Image Components: An Abstract (Carmen Lopez, George Balabanis)....Pages 417-418 Consumer Acculturation as a Process: A Propensity to Acculturate Index and an Adapted Acculturation Scale: An Abstract (Kristina Harrison, John B. Ford)....Pages 419-420 Investigating the Effect of Social Comparison on Helping Behavior: The Moderating Role of Self-Construal Level and the Mediating Role of Emotion: An Abstract (Kun Zhou, Jun Ye)....Pages 421-422 How does Providing Financial Information Impact Retirement Intentions? An Abstract (Arvid O. I. Hoffmann, Daria Plotkina)....Pages 423-424 The Power of Collective Brand Defending in Mitigating Negative eWOM: An Abstract (Koblarp Chandrasapth, Natalia Yannopoulou, Klaus Schoefer, Darren Kelsey)....Pages 425-426 The Usefulness of Brand Polarization to Various Parties: An Abstract (Sergio Andrés Osuna Ramírez, Cleopatra Veloutsou, Anna Morgan-Thomas)....Pages 427-428 The Picture of Luxury: Millennials’ Relationship with Luxury Brands: An Abstract (Jacqueline K. Eastman, Hyunju Shin, Kristen Ruhland)....Pages 429-430 The Influence of Brand Acquisition on Perceived Authenticity: An Abstract (Sabinah Wanjugu, Juliann Allen, Julie Guidry Moulard)....Pages 431-432 A Comparison of the Determinants of Online Shopping Cart Usage in the US and China: An Abstract (Jeffrey R. Carlson, Monika Kukar-Kinney, Heping He)....Pages 433-434 An Empirical Study on the Relationship between Cross-Channel Integration and Offline Store Patronage Behavior: An Abstract (Takumi Tagashira, Chieko Minami)....Pages 435-436 From the Store to the Kitchen: The Effects of an Ambient Situated Health Food Scent on Healthy Food Choices: An Abstract (Megan Phillips, Sommer Kapitan, Elaine Rush)....Pages 437-438 Use of Surveytainment Elements in Knowledge-Assessment Tests: An Abstract (Alena Kostyk, Wenkai Zhou, Michael R. Hyman)....Pages 439-440 Soft Skills as an Assessed Course Component: An Abstract (Hulda G. Black, Rebecca Dingus, Alex Milovic)....Pages 441-442 The Need for Franchising Curriculum to Deliver Value to Underrepresented Groups: An Abstract (Rebecca Rast, Aaron Gleiberman, Juliana White)....Pages 443-444 I Pay, therefore I Am (An A): Co-Creation of Value in Higher Education: An Abstract (Ebru Ulusoy, Arne Baruca)....Pages 445-446 The Future of Terroir: An Abstract (Guy Leedon, Patrick L’Espoir Decosta, Gary Buttriss, Vinh N. Lu)....Pages 447-448 Residents’ Support for Sustainable Tourism Development: The Mediating Role of Life Satisfaction: An Abstract (Lanlung Chiang, Thi Le Huyen Nguyen)....Pages 449-449 A Study of Camino de Santiago Hikers: An Abstract (Michael D. Basil)....Pages 451-452 The Effect of Big Data on Small Firm Marketing Capabilities: An Abstract (Grace Carson, Christina O’Connor, Geoff Simmons)....Pages 453-454 Frontiers of Internal Marketing: How Cultures of Procrastination and Improvisation Drive Project Performance: An Abstract (Chris Hinsch, Anton Fenik, Kevin Lehnert)....Pages 455-456 The Empirical Link Between Export Diversification and Export Performance: Strategic and Resource Contingencies: An Abstract (João S. Oliveira, John W. Cadogan)....Pages 457-458 Learning Orientation and Market Orientation: The Mediating Role of Employees’ Absorptive Capabilities: An Abs