Marketing on the Internet: Your Seven-Step Plan for Succeeding in e-Business Now That the Hype Is Over

This updated edition reflects the rapid changes in online marketing topics such as effective Web site design, secure payment methods, Web promotion techniques, and building relationships with online customers. Dozens of worksheets help readers sharpen the focus of the online needs and goals of their businesses, and hundreds of screen shots illustrate successful tactics. Case studies of online business successes explain the concepts in the book and illustrate how they work in real-life situations. The lifetime of the Internet is a brief 33 years, yet it has profoundly changed how we search for knowledge in an age when knowledge is power.