Marketing Moxie for Librarians: Fresh Ideas, Proven Techniques, and Innovative Approaches: Fresh Ideas, Proven Techniques, and Innovative Approaches

Fun and easy to read, this marketing and promotion guide offers you the'big picture'of how best to spend your limited funds and energy to create a successful marketing strategy—from traditional promotions such as advertising and posters to social media marketing.Robust, resilient, and flexible marketing is an absolute necessity for today's libraries. Fortunately, marketing can be fun. Through this savvy guide, you'll discover a wealth of fresh, actionable ideas and approaches that can be combined with tried-and-true marketing techniques to serve any library. Focusing on building platforms rather than chasing trends, the book offers low- and no-budget ideas for those in small libraries as well as information that can be used by libraries that have a staff of professionals. The guide opens with an overview of the basics of marketing and continues through the numerous channels that should be incorporated into a modern-day marketing strategy mix. Branding, merchandising, and media relations are covered, as are social media, new technologies, fundraising, and advocacy. You'll also learn how to use tools such as data-driven information gathering and email segmentation to help your library compete and stay relevant. Perfect for beginners, the book will be equally useful to seasoned communicators who are looking for creative ideas, new techniques, and innovative approaches to boost the effectiveness of their existing marketing efforts. 4: New Twists on Traditional TechniquesPosters, Handouts, and Signage; Displays; Merchandise; Everyone Loves a Parade; Contests; 5: Get Social with Your Library; Social Media and Relationship Marketing; eNewsletters; Getting Organized; Blogs and Vlogs; 6: Social Media Best Practices; Social Media Policies; Facebook; Twitter; YouTube; Instagram; Pinterest; LinkedIn; Google+; Social Media Team Approach; 7: Other New Technologies: Video, QR Codes, and More; Video; Livestreaming Video; Webinars; Podcasts; Quick Response (QR) Codes; Document Sharing; Hashtags; 8: Advocacy and Fundraising Cover; Half Title; Title Page; Copyright; Contents; Acknowledgments; Introduction; 1: Getting Your Library in Order; Branding-Your Library's Image; Mission/Vision; Logo; Communications Audit; Strategy or Marketing Plan; Surveys; Focus Groups; Other Ways to Gain Insight; Meeting Your Customers; 2: Everyone Is in Marketing; Staff Empowerment; Developing Organizational Identity; Staff as Your Marketing Deputies; Staff Engagement and Internal Communication; Word of Mouth Marketing (WOMM); 3: Promoting Events and Programs; Walk the Talk; Getting Media Attention; Program Feedback Crowd FundingText to Give; Website Donations; Increasing Donations with Social Media; Direct Mail; Community Partnerships; Sponsorships; 9: Toolbox Tidbits; Marketing Language Cache; Telling Your Story; Writing Micro-content; When to Say Goodbye; 10: Final Thoughts; Appendix; Glossary; Suggested Reading and Resources; Index; About the Author Fun and easy to read, this marketing and promotion guide offers you the ""big picture"" of how best to spend your limited funds and energy to create a successful marketing strategy-from traditional promotions such as advertising and posters to social media marketing