Marketing Marianne : French Propaganda in America, 1900-1940

Although historians have written extensively about propaganda during Napoleon III’s regime and Vichy, they have virtually ignored the Third Republic. Focusing on Third Republic policies, Marketing Marianne examines how the French sought to influence American foreign policy in the early twentieth century. Robert J. Young argues that the French used subtle but effective means to sway U.S. policy in Europe. He examines French propaganda efforts and the methods of the French Foreign Ministry, always highlighting the wider cultural and social context of Franco-American relations. French propagandists believed that the steady promotion of their nation as the cultural capital of the world was the best way to foster goodwill among Americans. They slowly recognized the important role that the United States played in maintaining the balance of power in Europe. Young argues that the French deliberately exploited America’s sense of cultural inferiority when faced with Europe’s rich heritage. He also reveals how the rise of new technologies and modern forms of government in France encouraged the development of more sophisticated forms of propaganda. Although Historians Have Written Extensively About Propaganda During Napoleon Iii's Regime And Vichy, They Have Virtually Ignored The Third Republic. Focusing On Third Republic Policies, Marketing Marianne Examines How The French Sought To Influence American Foreign Policy In The Early Twentieth Century. Robert J. Young Argues That The French Used Subtle But Effective Means To Sway U.s. Policy In Europe. He Examines French Propaganda Efforts And The Methods Of The French Foreign Ministry, Always Highlighting The Wider Cultural And Social Context Of Franco-american Relations. French Propagandists Believed That The Steady Promotion Of Their Nation As The Cultural Leader Of The World Was The Best Way To Foster Goodwill Among Americans. They Slowly Recognized The Important Role That The United States Played In Maintaining The Balance Of Power In Europe.--jacket. 1. From Peace To War, 1900-1914 -- 2. Senders And Receivers, 1900-1940 -- 3. Words As Weapons, 1914-1919 -- 4. From War To Peace, 1920-1929 -- 5. End Of The Postwar Period, 1929-1935 -- 6. From Peace To War, 1935-1939 -- 7. Words Of War, 1939-1940. Robert J. Young. Includes Bibliographical References And Index. Although historians have written extensively on propaganda during Napoleon IIIs regime and Vichy, they have virtually ignored the Third Republic. Focusing on Third Republic policies, Marketing Marianne suggests that Americans long-lasting love affair with French culture is no accident. Robert J. Young argues that the French used subtle but effective means to influence U.S. policy in Europe. He examines French propaganda efforts and the methods of the French Foreign Ministry, always highlighting the wider cultural and social context of Franco-American relations. French propagandists believed that the steady promotion of their nation as the cultural capital of the world was the best way to foster goodwill among Americans. They slowly recognized the important role the United States played in maintaining the balance of power in Europe. Young argues that the French deliberately exploited Americas sense of cultural inferiority when faced with Europes rich heritage, and the rise of new technologies and modern forms of government in France encouraged the development of more sophisticated forms of propaganda. From peace to war, 1900-1914 Senders and receivers, 1900-1940 Words as weapons, 1914-1919 From war to peace, 1920-1929 The end of the postwar period, 1930-1935 From peace to war, 1936-1939 Words of war, 1939-1940.