Marketing management for non-marketing managers : improving returns on marketing investments

La 4è de couverture indique : "Although marketing-related expenses are a significant portion of most organisations' budgets, it is often frustrating for those with budget oversite to get a clear picture of the returns on their marketing investment. This engaging book offers practical ways for non-marketing managers and executives to measure and improve marketing returns. It gives you the tools you need to be able to correctly assess the potential of your marketing and accurately evaluate the returns." La 4è de couverture indique : "Although marketing-related expenses are a significant portion of most organisations' budgets, it is often frustrating for those with budget oversite to get a clear picture of the returns on their marketing investment. This engaging book offers practical ways for non-marketing managers and executives to measure and improve marketing returns. It gives you the tools you need to be able to correctly assess the potential of your marketing and accurately evaluate the returns." Although marketing-related expenses are a significant portion of most organizations budgets, it is often frustrating for those with budget oversight to get a clear picture of the returns on their marketing investment. fmatter ffirs_9781937352677 fpref_9781937352677 fbetw_9781937352677 ftoc_9781937352677 ch1 ch2 ch3 ch4 ch5 ch6 ch7 ch8 ch9 ch10 ch11 ch12 ch13 ch14 ch15 ch16 ch17 gloss app1