Marketing Literature : The Making of Contemporary Writing in Britain

Marketing Literature examines the conditions of, contexts for, and some key instances of, the publishing of contemporary writing in Britain. It considers the changing social, economic and cultural environment of the publishing industry in the 1990s-2000s, and investigates its impact on genre, format, packaging, authorship and reading. This innovative study of recent publishing history includes case studies of novels including Trainspotting , Bridget Jones's Diary , Captain Corelli's Mandolin , The God of Small Things and the His Dark Materials trilogy. Marketing Literature is a timely, original and important study of the publishing of contemporary writing in Britain. It analyses the changing social, economic and cultural environment of the publishing industry in the 1990s-2000s, and investigates its impact on genre, format, packaging, authorship and reading. This innovative work includes case studies of Helen Fielding's Bridget Jones's Diary, Louis de Bernïres's Captain Corelli's Mandolin, Philip Pullman's His Dark Materials and David Mitchell's Cloud Atlas, and significantly extends our understanding of the circulation of literary fiction in a period of notable change. A must for all students of publishing history and contemporary writing, and for all those interested in finding out more about the success of their favourite books Front Matter....Pages i-x Introduction....Pages 1-16 Front Matter....Pages 17-17 Publishing Contexts and Market Conditions....Pages 19-39 Literature and Marketing....Pages 40-69 Genre in the Marketplace....Pages 70-101 Front Matter....Pages 103-103 Icons and Phenomenons....Pages 105-118 Marketing Stories....Pages 119-146 Crossovers....Pages 147-175 Conclusion Writing Beyond Marketing....Pages 176-183 Back Matter....Pages 184-237 This is an important study of the publishing of contemporary writing in Britain. It analyzes the changing social, economic and cultural environment of the publishing industry in the 1990s-2000s, and investigates its impact on genre, authorship and reading. It includes case studies of Trainspotting and the His Dark Materials trilogy. A study of the publishing of contemporary writing in Britain, this title analyses the changing social, economic and cultural environment of the publishing industry in the 1990s-2000s, and investigates its impact on genre, format, packaging, authorship and reading.