Marketing insights and outrages : a collection of pithy pieces from Marketing Magazine

Published in association with Marketing Magazine Drayton Bird, formerly Vice Chairman and Creative Director of the world's largest direct marketing network, Ogilvy and Mather Direct, brings us his newest insights on the art and science of effective marketing. Bird asked marketers in thirty-five countries to define marketing -- each one faltered in their definition. He goes on to offer his own definition, along with insights and commentary on what it means to be a successful marketer. In his characteristically amusing and often wry style, Bird explores the pitfalls, enigmas and idiosyncrasies of marketing that have entertained his readers for many years.Sections include:-- On writing English and garbage-- Money and other arcane mysteries-- What to watch out for in creative people-- No wonder they call it junk-- Bees in Bird's bonnet "For many years Drayton Bird has been both delighting and infuriating readers of Marketing magazine with his insightful and often outrageous pieces. Marketing Insights and Outrages is a collection of the best of these, and represents Bird's unique ability to entertain while educating his readers."--Jacket