Marketing in the moment : the practical guide to using Web 3.0 marketing to reach your customers first

“With the rapid change for marketers and businesses, knowing the right thing to do is a must. It’s do or die. Marketing in the Moment gives the reader the right tools to win and now!” --Jeffrey Hayzlett, Chief Marketing Officer of Kodak, author of The Mirror Test “The online marketing world is changing fast, and nobody knows for sure what’s coming next. This book can help you be better prepared for the changes that are already afoot.” --Tony Hsieh, CEO of Zappos, author of Delivering Happiness “Why go to an expensive Internet marketing course when everything you need for Web 3.0 is right here? With Internet marketing growing by leaps and bounds, it might seem difficult to keep up. But after reading Tasner’s book, learning his many easy-to-learn practical strategies, I’m ready to conquer the Internet. I strongly recommend this book.” --Joseph Sugarman, Chairman of BluBlocker Corporation, author of Advertising Secrets of the Written Word “This powerful book is loaded with great ideas to help you attract more customers and make more sales--immediately!” --Brian Tracy, author of The Art of Closing the Sale “If you cannot generate money online after implementing the realistic insights and strategies revealed in Tasner’s book, Marketing in the Moment, then throw in the towel--game over!” --Joel Bauer, author, speaker, and mentor With the explosion in Web, mobile, and social media marketing channels, you have an extraordinary array of new marketing options to choose from. Which ones work? How do you make them work--without wasting a fortune on trial and error? Get this book, that’s how! Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. Tasner helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution. You’ll discover which new marketing technologies deliver the best results and which hardly ever pay for themselves...how to use virtual collaboration to accomplish marketing projects faster and at lower cost...how to build realistic, practical action plans for the next three months, six months, and twelve months. Whatever you sell, wherever you compete, no matter how large or small your company is, this book will help you build leads, traffic, sales, market share--and profits! Capitalizing on the new “content marketing”The megashift from blogging to microblogging--and what it means to you A world run by smartphones: iPhones, BlackBerrys, and beyondReaching a billion cellphone users: SMS, MMS, mobile ads, voice broadcasts, and more Plurk? UStream? Joost? Tumblr? iGoogle? Profiting from the sites and tools you may never have heard of Your Web marketing 360-degree reviewSystematically optimizing everything you’re already doing online Cover......Page 1 Table of Contents......Page 8 Introduction......Page 16 Recognize Any of These?......Page 17 Move Out of the Way, or Jump on the Bullet Train......Page 18 How to Use This Book......Page 19 FAQs......Page 20 Are There Other Tools in This Book Besides Online Marketing?......Page 21 What Is Web 2.0?......Page 22 Oversaturation......Page 23 Misconceptions......Page 24 Modes of Interaction......Page 25 What Is Web 3.0 Marketing?......Page 26 The Five Key Components of Web 3.0 Marketing......Page 27 Increasing Mobility and Reliance on Mobile Devices......Page 30 A Reduction in the Need to Be “Belly-to-Belly”......Page 31 Conducting a 360-Degree Review of Your Web Platform and Marketing Efforts......Page 32 Investing in New and Additional Technology......Page 37 The Top Five Things You Need to Do to Master and Prepare for the Web 3.0 Wave......Page 39 The Content-Delivery Change Taking Place......Page 40 From Blogging to Microblogging......Page 41 The Two Key Types of Blogs......Page 42 Why Should You Be Blogging?......Page 43 How to Fully Utilize the Power of Your Blog......Page 44 The Shift from Blogging to Microblogging......Page 48 What Is Twitter?......Page 49 Who Should Be Using Twitter?......Page 50 How to Get a Massive Number of Twitter Followers......Page 51 Advanced Twitter-Building Tactics and Other Twitter Tools......Page 54 Retweeting......Page 55 Social Oomph......Page 56 Search.twitter.com......Page 57 Twitter Maintenance......Page 58 What Is Mobile Marketing?......Page 62 Mobile Marketing with SMS......Page 63 Mobile Marketing with MMS......Page 64 Mobile Web Marketing......Page 65 Mobile Marketing Guidelines......Page 66 A World Run on BlackBerrys, iPhones, and Mobile Devices......Page 67 BlackBerrys......Page 68 iPhones......Page 71 SMS......Page 77 MMS......Page 83 Mobile Ads......Page 87 Voice Broadcasts......Page 90 5 Virtual Reality Worlds: The Hows and Whys of This Unique Marketing Universe......Page 94 The Basics of Virtual Reality World Communities......Page 98 www.SecondLife.com......Page 99 www.ActiveWorlds.com......Page 100 Entropia Universe......Page 101 www.There.com......Page 102 www.Worlds.com......Page 103 www.IMVU.com......Page 104 Other Worlds......Page 108 How to Leverage the Trend......Page 112 Virtual Trade Shows and Events......Page 115 Comparison Between Live and Virtual Trade Shows......Page 116 Advantages of Virtual Trade Shows......Page 117 Disadvantages of Virtual Trade Shows......Page 118 Virtual-Reality-World Banner Ads......Page 123 The Video Craze......Page 126 Two Options for Viewing Video......Page 133 Starting Your Own Internet TV Channel......Page 142 The Flip Video Craze......Page 148 What Are Web Apps?......Page 152 Apps for Personal and General Business Use......Page 153 Using Apps in Web 3.0 Marketing......Page 155 Twitter Apps......Page 156 Facebook Apps......Page 157 Virtual-Reality-World Apps......Page 158 Live Streaming Video Apps......Page 159 How to Create Your Own App......Page 161 Lead Generation and Profit Apps......Page 162 What Is Open-Source Code?......Page 166 Using Open-Source Code......Page 167 9 Collaboration: Connecting and Sharing Data at Lightning-Speed Paces......Page 172 Google Apps......Page 174 Collaboration Tool 1: Chatting......Page 179 Collaboration Tool 3: Project Management......Page 180 Collaboration Tool 4: Analytics......Page 181 Collaboration Tool 5: Shopping Cart......Page 185 Collaboration Tool 6: E-Mail Marketing......Page 186 Collaboration Tool 7: Customer Relationship Management......Page 188 Collaboration Tool 8: Teleconferences and Webinars......Page 194 On-Demand/Software as a Service......Page 195 10 Web 3.0 Companies......Page 198 Company: Amazon......Page 199 Why It’s a Web 3.0 Company......Page 200 Why It’s a Web 3.0 Company......Page 201 Why It’s a Web 3.0 Company......Page 203 Company: Cisco......Page 204 Why It’s a Web 3.0 Company......Page 205 11 Your Action Plan: Putting It All Together and Taking Action......Page 208 Your Action Plan for the Next Three to Six Months and Beyond......Page 213 The Areas You Should Start with Immediately......Page 216 Final Thoughts on the Evolution of the Web......Page 219 Conclusion: The Art of Giving Back......Page 222 St. Jude Children’s Research Hospital......Page 225 Make-a-Wish Foundation......Page 226 How to Start Giving Back......Page 227 A......Page 230 C......Page 231 E......Page 232 I......Page 233 M–N......Page 234 P......Page 235 S......Page 236 V......Page 237 Y–Z......Page 239 Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. Tasner helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution. You'll discover which new marketing technologies deliver the best results and which hardly ever pay for themselves...how to use virtual collaboration to accomplish marketing projects faster and at lower cost...how to build realistic, practical action plans for the next three months, six months, and twelve months. Whatever you sell, wherever you compete, no matter how large or small your company is, this book will help you build leads, traffic, sales, market share--and profits! Capitalizing on the new "content marketing" The megashift from blogging to microblogging--and what it means to you A world run by smartphones: iPhones, BlackBerrys, and beyond Reaching a billion cellphone users: SMS, MMS, mobile ads, voice broadcasts, and more Plurk? UStream? Joost? Tumblr? iGoogle? Profiting from the sites and tools you may never have heard of Your Web marketing 360-degree review Systematically optimizing everything you're already doing online

With the explosion in Web, mobile, and social media marketing channels, you have an extraordinary array of new marketing options to choose from. Which ones work? How do you ...

Biography

Michael Tasner has been called by many as one of the top online marketing experts in the world. He runs a large online marketing and design firm that works with the most high-profile speakers, authors, consultants, and entrepreneurs in the world. These businesses hire and trust him to run their entire online marketing campaigns from A to Z. He has also consulted with numerous Fortune 1000 companies, teaching them how to implement the latest and greatest Web efforts in their marketing.

The best part: He plays both sides of the fence. Not only does he run Taz Solutions, Inc., but he trains others how to market on their own. His experience is backed by more than ten years of in-the-trenches work. During those ten years, he has started and sold four successful Web firms based on the traffic they were generating.

Michael lives in Niagara Falls, NY with his wife, Anna, and twin boys, Connor and Logan.

The mindset shift: from Web 2.0 to Web 3.0 Are you ready for Web 3.0 marketing? Content marketing : understanding and capitalizing on the drastic shift taking Place Mobile marketing : tapping into billions of cell-phone users Virtual reality worlds : the hows and whys to this unique marketing universe Video marketing : taking video to the next level Web applications : how to effectively use apps in your marketing Open-source code : how to find and use others? : hard work for maximum impact Collaboration : connecting and sharing data at lightning-speed paces Web 3.0 companies Your action plan : putting it all together and taking action Conclusion the art of giving back. Provides tips and advice on Web 3.0 marketing, describing ways to use the Internet, mobile devices, and social media to improve sales, traffic, market share, and profits