Marketing for the Mental Health Professional : An Innovative Guide for Practitioners

**Praise for__Marketing for the Mental Health Professional: An Innovative Guide for Practitioners__**--"David's book is brilliant! He guides us through our own resistance and the unquestioned beliefs we have held around marketing, money, and our profession. Not only have I received a long-overdue education, David has inspired in me the creativity, courage, and confidence to create my own vision."--**A hands-on guide to building a successful mental health practice**There is real opportunity for growth, advancement, and overall success within the mental health profession.helps you acquire and apply the powerful, proven sales and marketing techniques and strategies needed to create and cultivate a thriving mental health practice.Filled with real-life stories and helpful tips, this book provides you with the tools to build your practice, including guidance on:Using customer-based selling to create a thriving practiceDeveloping effective strategies for engaging clients, building credibility, and earning loyaltyIdentifying true prospects that will lead to long-term successUsing power, influence, and persuasion to help grow your practiceCreating an impression and being rememberedUsing Internet technology to start a conversation and build relevanceA practical guide for professionals looking to achieve long-term success in the field,proposes a different way of thinking about the profession. It leverages and incorporates key business, sales, and marketing principles that "best in class" organizations and sales/marketing professionals use to generate an increase in market share, financial wealth, and overall achievement. Machine generated contents note: Preface. PART ONE: NEW BEGINNINGS. CHAPTER 1: INTRODUCTION. Beginning the Exploration. Clearing to Create Opportunity. Secrets of Success and the Sales Stigma. Chapter 1 Summary. CHAPTER 2: MARKETING AND THE MENTAL HEALTH PROFESSION: A POWERFUL COMBINATION. Demystifying the Marketing Process. Exploring the New Marketing Model. Where Can Marketing Take You? Chapter 2 Summary. CHAPTER 3: HOW TO SELL MENTAL HEALTH SERVICES: FIVE ELEMENTS OF SUCCESS. A New Sales Philosophy for Mental Health Professionals Creating a Buying. Environment through Client-Based Selling. Element 1: Sell the Way People Want to Buy. Element 2: The Power of Presence. Element 3: Give Value and Business Will Follow! Element 4: Arouse "Want" and "Need" in Others. Element 5: Go Above and Beyond and Be Remembered! Chapter 3 Summary. PART TWO: THE PSYCHOLOGY OF SUCCESS. CHAPTER 4: FINDING YOUR POWER: THE SOCIAL DYNAMICS OF POWER, INFLUENCE AND PERSUASION. What Do We Mean by Power & Why Does it Matter for Your Practice? Translating Power into Influence and Success. Using the Power of Groups. Opening the Door to Bigger Opportunities. The Intrigue of the Unfinished. Teaser Campaigns in Mental Health. The Use of Framing in the Mental Health Profession. Understanding How People Make Purchasing Decisions Practical Techniques. for Using Personal Power Effectively. Chapter 4 Summary. CHAPTER 5: FINDING YOUR PLACE IN THE FIELD: EFFECTIVE STRATEGIES FOR BUILDING CREDIBILITY & EARNING AUTHORITY. Building a Foundation for Professional Success. Change the Way You Work in the Profession. Build Expertise by Finding Your Market Niche. Turn Your Knowledge & Expertise into Value for Clients. Become Published: You Have Unique Opportunities! The Art of Public Speaking. Slideshow Design Principles That Say "Wow". Chapter 5 Summary. CHAPTER 6: UNDERSTANDING BUYING MOTIVES IN BEHAVIORAL HEALTHCARE. Trigger Points In Mental Health. Lessons in Behavioral Psychology: Accessing Trigger Points in Your Marketing Messages. Prospecting: How to Sell Your Services to the "Right" People. Chapter 6 Summary. CHAPTER 7: SALES & MARKETING FOR MENTAL HEALTH ORGANIZATIONS. Building Successful Partnerships. Client Based. Selling for Admissions Departments. Chapter 7 Summary. PART THREE: THE FUTURE OF SUCCESS. CHAPTER 8: SOCIAL NETWORKING IN THE MENTAL HEALTH PROFESSION. How Do I Find The Time? Blogging for the Mental Health. Professional Understanding RSS Feeds. Online Newsletter Subscription Tools. TWITTER and the Mental Health Profession. Business Networking & Online Forums. Chapter 8 Summary. CHAPTER 9: SELLING YOURSELF IN TODAY'S JOB MARKET. What The Future Of Job Searching. Looks Like "We Can Rebuild Him": Launching a Transformational Campaign. Glimpsing the Future. Exploring Your Interests & Developing a Career. Plan Goal Writing Selling Yourself: Four Essential Tips To Getting Hired. Networking Skills that Lead to Long Term Success. Chapter 9 Summary. CHAPTER 10: BUILD A BETTER WEBSITE: WEBSITE ESSENTIALS FOR MENTAL HEALTH PROFESSIONALS. Web Design. Question & Answers. Chapter 10 Summary. CHAPTER 11: SERVICE TRENDS WITHIN OUR CHANGING INDUSTRY. The Internet and the Window of Opportunity. The Rise of Professional Coaching. Online Psychotherapy. Online Treatment programs. Online Training: A Unique Way to Promote Your Services. Chapter 11 Summary. CHAPTER 12: CONCLUSION. Recommended Reading. Business Development Worksheets and Exercises. Index.

Praise for Marketing for the Mental Health Professional: An Innovative Guide for Practitioners

"This book is packed with useful strategies that have worked for years and years in the business world. People who follow the advice here are going to go places."
— Dr. Thomas Phelan, Psychologist and bestselling author of 1-2-3 Magic

"David's book is brilliant! He guides us through our own resistance and the unquestioned beliefs we have held around marketing, money, and our profession. Not only have I received a long-overdue education, David has inspired in me the creativity, courage, and confidence to create my own vision."
— Melinda Edwards, MD, Psychiatrist

A hands-on guide to building a successful mental health practice

There is real opportunity for growth, advancement, and overall success within the mental health profession. Marketing for the Mental Health Professional helps you acquire and apply the powerful, proven sales and marketing techniques and strategies needed to create and cultivate a thriving mental health practice.

Filled with real-life stories and helpful tips, this book provides you with the tools to build your practice, including guidance on:

• Using customer-based selling to create a thriving practice
  
  

• Developing effective strategies for engaging clients, building credibility, and earning loyalty
  
  

• Identifying true prospects that will lead to long-term success
  
  

• Using power, influence, and persuasion to help grow your practice
  
  

• Creating an impression and being remembered
  
  

• Using Internet technology to start a conversation and build relevance
  
  

A practical guide for professionals looking to achieve long-term success in the field, Marketing for the Mental Health Professional proposes a different way of thinking about the profession. It leverages and incorporates key business, sales, and marketing principles that "best in class" organizations and sales/marketing professionals use to generate an increase in market share, financial wealth, and overall achievement.

Praise for Marketing for the Mental Health Professional: An Innovative Guide for Practitioners

"This book is packed with useful strategies that have worked for years and years in the business world. People who follow the advice here are going to go places."

—Dr. Thomas Phelan, Psychologist and bestselling author of 1-2-3 Magic

"David's book is brilliant! He guides us through our own resistance and the unquestioned beliefs we have held around marketing, money, and our profession. Not only have I received a long-overdue education, David has inspired in me the creativity, courage, and confidence to create my own vision."

—Melinda Edwards, MD, Psychiatrist

A hands-on guide to building a successful mental health practice

There is real opportunity for growth, advancement, and overall success within the mental health profession. Marketing for the Mental Health Professional helps you acquire and apply the powerful, proven sales and marketing techniques and strategies needed to create and cultivate a thriving mental health practice.

Filled with real-life stories and helpful tips, this book provides you with the tools to build your practice, including guidance on:

• Using customer-based selling to create a thriving practice

• Developing effective strategies for engaging clients, building credibility, and earning loyalty

• Identifying true prospects that will lead to long-term success

• Using power, influence, and persuasion to help grow your practice

• Creating an impression and being remembered

• Using Internet technology to start a conversation and build relevance

A practical guide for professionals looking to achieve long-term success in the field, Marketing for the Mental Health Professional proposes a different way of thinking about the profession. It leverages and incorporates key business, sales, and marketing principles that "best in class" organizations and sales/marketing professionals use to generate an increase in market share, financial wealth, and overall achievement.

BPraise for iMarketing for the Mental Health Professional: An Innovative Guide for Practitioners/i/b "This book is packed with useful strategies that have worked for years and years in the business world. People who follow the advice here are going to go places." 'bDr. Thomas Phelan, Psychologist and bestselling author of i1-2-3 Magic/i/b "David's book is brilliant! He guides us through our own resistance and the unquestioned beliefs we have held around marketing, money, and our profession. Not only have I received a long-overdue education, David has inspired in me the creativity, courage, and confidence to create my own vision." 'bMelinda Edwards, MD, Psychiatrist/b bA hands-on guide to building a successful mental health practice/b There is real opportunity for growth, advancement, and overall success within the mental health profession. iMarketing for the Mental Health Professional/i helps you acquire and apply the powerful, proven sales and marketing techniques and strategies needed to create and cultivate a thriving mental health practice. Filled with real-life stories and helpful tips, this book provides you with the tools to build your practice, including guidance on:ulli Using customer-based selling to create a thriving practiceli Developing effective strategies for engaging clients, building credibility, and earning loyaltyli Identifying true prospects that will lead to long-term successli Using power, influence, and persuasion to help grow your practiceli Creating an impression and being rememberedli Using Internet technology to start a conversation and build relevance/ul A practical guide for professionals looking to achieve long-term success in the field, iMarketing for the Mental Health Professional/i proposes a different way of thinking about the profession. It leverages and incorporates key business, sales, and marketing principles that "best in class" organizations and sales/marketing professionals use to generate an increase in market share, financial wealth, and overall achievement Content: Chapter 1 Introduction (pages 1–7): Chapter 2 Marketing and the Mental Health Profession: A Powerful Combination (pages 9–24): Chapter 3 How to Sell Mental Health Services: Five Elements of Success (pages 25–46): Chapter 4 Finding Your Power: The Social Dynamics of Power, Influence, and Persuasion (pages 47–68): Chapter 5 Finding Your Place in the Field: Effective Strategies for Building Credibility and Earning Authority (pages 69–96): Chapter 6 Understanding Buying Motives in Behavioral Health Care (pages 97–106): Chapter 7 Sales and Marketing for Mental Health Organizations (pages 107–116): Chapter 8 Social Networking in the Mental Health Profession (pages 117–140): Chapter 9 Selling Yourself in Today's Job Market (pages 141–163): Chapter 10 Build a Better Web site: Web Site Essentials for Mental Health Professionals (pages 165–171): Chapter 11 Service Trends within Our Changing Industry (pages 173–181): Chapter 12 Conclusion (page 183): "There are a few available training programs on the practical aspects of succeeding in the mental health profession for mental health professionals. Marketing for the Mental Health Professional provides powerful, proven sales and marketing techniques as well as strategies to achieve high quality, value-based services in the mental health practice. Filled with real-life stories and helpful tips, this book presents tools for generating better publicity, conducting a job search, understanding the value propositions, and engaging with clients for long-term success for both new and seasoned practitioners."--Provided by publisher.