Marketing dynamism and sustainability things change, things stay the same ... ; proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference ; New Orleans, LA, USA, May 15-20, 2012

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the __Journal of the Academy of Marketing Science (JAMS)__ and __AMS Review__. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2012 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana, entitled __Marketing Dynamism & Sustainability: Things Change, Things Stay the Same__. Front Matter....Pages i-xlv A Consumer Culture Theory Approach to Analyzing Beauty Culture in Iran....Pages 1-1 Tracing the Impact of Consumer Animosity in In-groups towards Out-group focused Endorsements in Multicultural Environments....Pages 2-2 Global Privacy: An International Perspective Examining Perceptions of Information Sensitivity and Consumers Willingness to Provide Personal Informaiton....Pages 3-3 Effective Sales Management: What Do Sales People Think?....Pages 4-4 Impact of Servant Leadership on Ethical Climate, Supervisor Conflict, and Organizational Outcomes....Pages 5-5 Impact of Perfectionism and Self-Efficacy on Job Performance and Work Engagement : GenMes and Boomers....Pages 6-6 The Impact of Sales Performance Goals on Behaviors: Enhancing or Compromising Sustainable Performance?....Pages 7-10 The Skills and Competencies of Sales Leaders: A Survey....Pages 11-14 Music Authenticity is in the Eye (and Ear) of the Beholder: Perception of Cues and Intentions of Behavior....Pages 15-18 Examining the Visual Map of Athlete Endorsement Effectiveness: A Case Of 2010 FIFA World Cup....Pages 19-19 Whither Simplicity? An Exploratory Study of The Antecedents of Voluntary Simplicity....Pages 20-29 Laying the Foundation for an Ecosystem of Creativity Marketing....Pages 30-39 Don’t Copy off Your Neighbor: Examining the Role of Fit and Green Marketing Strategies....Pages 40-43 Iintended and Realised Marketing Strategies: Adaptive Marketing Organizations in Enacted Environments....Pages 44-50 The Role Of Religion In Anti-Consumption Tendencies: Religiosity As A Different Form Of Consumer Resistance....Pages 51-53 Consumers’ Different Website Use Patterns and Value Perceptions in the Context of Local Newspapers....Pages 54-57 Influence of Brand-Related Antecedents and Extraversion on Consumers’ Online Brand Referrals....Pages 58-61 The Captcha Conflict — A Consumer’S Choice Between Security and Convenience....Pages 62-65 The Online Learning Environment: Delivering Quality?....Pages 66-69 Conditions of Departmental Power: A Strategic Contingency Exploration of Marketing’S Customer Connecting Role....Pages 70-70 Environmental Person-Organization Fit And The Importance Of Promoting Organizational Policy Internally....Pages 71-74 Understanding Employee Environmental Behaviour In Professional Service Firms....Pages 75-81 Efficiency of the Process and Maximization of Results from Communication Efforts: Proposition and Test of a Model to Evaluate the Mix of Conventional Media and Interactive Media.....Pages 82-85 LEARNING STYLES AND MARKETING COMMUNICATION MEDIA: RELATIONSHIPS AND THE EFFECTS ON BRAND RESPONSES....Pages 86-89 MEDIA GUIDING CONSUMERS ACROSS DIFFERENT STAGES OF THE PURCHASE PROCESS....Pages 90-90 Development Of A Scale To Measure The Perceived Interactivity Of Websites....Pages 91-91 A Collective Movement Perspective Of Online Shoppers....Pages 92-95 TRUSTED ADVISOR: A KEY VARIABLE ON THE PATH TO CO-CREATING VALUE WITH CLIENTS....Pages 96-96 VALUE PRIORITIES AND CONSUMER BEHAVIOR OF TURKISH IMMIGRANTS IN GERMANY....Pages 97-108 A Latent Variable Modeling Approach To Understanding Attitudinal And Behavioral Ethnic Identity In Hispanic Consumer Behavior: A Structured Abstract....Pages 109-112 The Effect of a Muslim Endorsement on Non-Muslim’s Attitudes and Purchase Intentions....Pages 113-113 The Influence of E-Service-Quality on Customer Value Perception and Satisfaction: The Case of Third-Party Web Sites....Pages 114-117 Teleological Approaches from Complexity Sciences in Services....Pages 118-118 Extending the ACSI to Goodwill: Assessing Donor Satisfaction and Engagement....Pages 119-122 Understanding Bloggers: Opinion Leadership and Motivations to Use Blogs Among Bloggers and Blog Readers....Pages 123-123 The Evolution and Impact of Online Word-of-Mouth (eWOM) Research: A Structured Review and Integrated Model....Pages 124-127 Efficacy of Ads with Short Message Service (SMS) Copy....Pages 128-128 Marketing Planning and Sales Autonomy as a Combination Remedy for Marketing Myopathy....Pages 129-129 The Use of Manangement Control to Guide Marketing Department Power in Establishing Market Orientation: A Resource Dependence Perspective....Pages 130-130 Complementarity of Innovation Capability and Customer-Linking Capability: A Configurational Approach....Pages 131-134 LEADERSHIP STYLE & STRATEGIC MANAGEMENT: AN ANALYSIS OF HIERARCHICAL INFLUENCE....Pages 135-135 THE MARKET POWER OF PRIVATE LABELS- RETAILER’S BRAND AND INDUSTRY EFFECT....Pages 136-136 IS IT WORTH COPYING THE LEADER? THE IMPACT OF COPYCAT PACKAGING STRATEGIES ON PRIVATE LABEL’S ADOPTION....Pages 137-137 WHY IS IT IMPORTANT FOR PRIVATE LABELS TO INNOVATE? : THE EFFECTS ON TRUST AND WOM.....Pages 138-138 RETAIL ASSORTMENT SIZE AND CUSTOMER CHOICE OVERLOAD: THE INFLUENCE OF SHOPPING ENJOYMENT AND TIME PRESSURE....Pages 139-139 THE EFFECT OF TOUCH ON PERCEIVED PRODUCT FRESHNESS....Pages 140-140 THE IMPACT OF SOCIAL ADVERTISING CAMPAIGNS IN SHAPING EGYPTIAN YOUTH’S BEHAVIORAL INTENTIONS....Pages 141-152 SOCIAL MEDIA ANALYSIS AS A NEW RESEARCH TOOL — AN EXPLORATORY STUDY TO DETERMINE THE RELIABILITY AND VALIDITY OF ANALYSES ON THE SOCIAL WEB....Pages 153-153 The Strategic Influence of Firm-Created WOM: Evidence from a Movie Industry....Pages 154-154 OK, WE HAVE THE RESOURCES, BUT WHAT NEXT? A CONCEPTUAL MODEL OF THE EFFECTS OF PROJECT TEAM ACTIVITIES ON CUSTOMER PERCEIVED VALUE....Pages 155-164 A FRAMEWORK TO MASURE THE CO-CREATED CONCEPT OF VALUE....Pages 165-165 EXPANDING THE SCOPE OF VALUE CO-CREATION....Pages 166-166 The Study of Marketing Institutions: Ramifications of Its Current Status on the Future Direction of the Field of Marketing....Pages 167-168 DISSERVICE: A FRAMEWORK OF SOURCES AND SOLUTIONS....Pages 169-172 Service Quality, Customer Satisfaction, Value and Loyalty An Empirical Investigation In A Service Failure Context....Pages 173-173 SERVICE BRANDING: THE SIGN OF APPAREL....Pages 174-174 “I AM SO EMBARRASSED!” - HOW PERSONAL AND EMPATHIC EMBARRASSMENT IN PERSONAL PRODUCT PURCHASING IMPACTS SALES CLERK CHOICE....Pages 175-175 Co-Creating Value With Self-Service Technology: Helping Customers Help Themselves....Pages 176-178 Customers Helping Customers: Payoffs For Linking Customers In Service Settings....Pages 179-179 Customer Experience Decomposition: A Conceptual Framework....Pages 180-180 Reciprocal Effect of Store Brand Extension: Evidences from Scanner Panel Data....Pages 181-189 The Effects of Reward Type and its Likelihood in Customer Brand Co-Creation Activity on Self-Brand Connection....Pages 190-190 Sport Celebrity Endorsement and the British Consumer....Pages 191-191 The Key Role of Sincerity in Restoring Trust in a Brand with a Corporate Apology....Pages 192-195 THE TRADEMARK DILUTION REVISION ACT OF 2006: A RATIONALE FOR CHANGES IN THE TRADEMARK DILUTION ACT OF 1995....Pages 196-204 The Effect of Prior Outcomes on Consumer Sellers’ Evaluations of Planned On-Line Resale....Pages 205-205 Brand Tribalism: An Anthropological Perspective....Pages 206-206 Conceptualizing Marketing Relationship Models and their Impact on Customer Response....Pages 207-207 A Closer Look at Destination: Image, Personality, Relationship and Loyalty....Pages 208-211 The Modern Renegotiations of Confucian Ethics and Implications on Ethical Consumption in China....Pages 212-221 The Influence of Product Knowledge on Consumer’s Company and Product Evaluations in Product-Harm Crisis Situations....Pages 222-222 Understanding Ethical Consumers: A New Approach Towards Modeling Ethical Consumer Behaviours....Pages 223-225 Assessing the Role of Service Quality of Retail Self-Checkouts on Customer Satisfaction and Loyalty: Empirical Evidence from an Emerging Market....Pages 226-226 Marketing Sustainability: Consumer Responses to the Social Quality of Private Labels....Pages 227-227 Does a Multi-Channel Return Policy Affect Online Purchase Intention?....Pages 228-228 Sustainability in the Apparel and Textiles Industry: A Conceptual Paper Addressing Previous Findings and Areas of Future Research....Pages 229-237 Swapping Stories: An Exploratory Study of Consumer Exchange Motivations and Behavior....Pages 238-241 Exploring the Impact of Consumers’ Second-Hand Clothing Motivations on Shopping Outcomes: An Investigation of Weekend Market Patronage in Thailand....Pages 242-245 Understanding the R in CSR: Are Retailers or Manufacturers Most Responsible for Promoting Healthier Eating?....Pages 246-246 Materialism through a Magnifying Glass: A Comprehensive Model of the Antecedents and Consequences of Three Facets of Materialism....Pages 247-247 Explaining Variation in Conspicuous Consumption: An Empirical Examination....Pages 248-248 MATERIALISM: A GENERAL HIERARCHICAL MODEL PERSPECTIVE....Pages 249-249 Empowering Digital Information Consumers: The Effects Of Self-Efficacy, Optimum Stimulation Level And Perceived Interactivity On Value In Use....Pages 250-253 FACILITATING INNOVATIONS AND VALUE CO-CREATION IN INDUSTRIAL B2B FIRMS BY COMBINING DIGITAL MARKETING, SOCIAL MEDIA AND CROWDSOURCING....Pages 254-263 THE DARK SIDE OF CUSTOMER CO-CREATION – WHAT HAPPENS WHEN TECHNOLOGY-BASED CO-CREATED SERVICES FAIL?....Pages 264-267 SELF-REGULATION OF CORPORATE REPUTATION TO DETER “GREEN- WASHING” IN SUSTAINABLE ARCHITECTURE: A CASE STUDY....Pages 268-268 CONSUMERS’ INFERENTIAL EVALUATIONS OF SUSTAINABILITY ATTRIBUTES BASED ON INCOMPLETE PRODUCT INFORMATION....Pages 269-269 SAVE THE PLANET OR SAVE SOME MONEY? HOW THE FRAMING OF ENVIRONMENTALLY FRIENDLY BEHAVIOUR AFFECTS CONSUMERS.....Pages 270-270 ATHLETE IDENTIFICATION AND BRAND PERSONALITY STATES....Pages 271-271 THE EFFECT OF BRAND AWARENESS, INTERNET SEARCH PATTERNS AND PRODUCT-LINE CHARACTERISTICS ON REVENUE PREMIUM....Pages 272-275 The Effect of the Foreign Brand on Consumer Perception....Pages 276-276 The Value Concept Over Time And In The Perception Of Brazilian Management Students....Pages 277-277 MARKETING ELEMENTS FOR DESIGNING OF THE INTEGRAL TOURIST PRODUCT-COLIMA....Pages 278-282 CUSTOMERS SERVICE EXPERIENCE IN HOSPITALS: A DIP AND SOS CONSTRUCT OF NEGATIVE ENCOUNTERS....Pages 283-289 SERVICE ECOSYSTEMS DESIGN IN ETHNIC MARKETS....Pages 290-290 Co-Creation of Award Winning Advertisements....Pages 291-291 FIRM CAPABILITIES, CUSTOMER/SUPPLIER PARTICIPATION, AND FIRM PERFORMANCE....Pages 292-293 CONSIDERING THE NATURE OF VALUE CAPTURING MECHANISMS IN INDUSTRIAL BUYER-SUPPLIER EXCHANGE — A STRUCTURED ABSTRACT....Pages 294-297 SOCIAL ANALYTICS IN HEDONIC AND UTILITARIAN COMPANIES....Pages 298-298 MBA STUDENTS AS CUSTOMERS: THE KANO METHOD AND COLLEGIATE WEBSITE EXCITEMENT FACTORS....Pages 299-299 Internet Literacy And Attitudes Towards Internet Advertising: A Cross-Cultural Study....Pages 300-302 Social Media Strategy And Online Brand Reputation The Luxury Hospitality Case....Pages 303-306 HOW TO PUSH CONSUMERS’ INTENTION TO ADOPT ALTERNATIVE FUEL VEHICLES – AN INTEGRATIVE ADOPTION MODEL....Pages 307-307 BRINGING CULTURAL DIVERSITY TO SERVICE MARKETING COURSES: A SERVQUAL EXERCISE....Pages 308-308 APPLYING A BUSINESS MODEL TO INSTITUTION-STUDENT RELATIONSHIPS....Pages 309-313 Teaching The Fuzzy Front End Of Innovation: Real-Life Application With Cross-Functional And International Teams....Pages 314-322 EMPOWERED STUDENTS – SERVICE-ORIENTED UNIVERSITIES: HOW TO MANAGE HIGHER EDUCATION IN THE 21 st CENTURY....Pages 323-323 Marketing’s Role in Supply Chain Success....Pages 324-324 ACADEMICIANS’ AND PRACTITIONERS’ VIEWS OF MARKETING STUDENTS’ REQUIRED KNOWLEDGE AND SKILLS: A STRUCTURED ABSTRACT....Pages 325-326 An Empirical Comparison Of Measures Of Multiple-Choice Question Item Difficulty....Pages 327-328 A Taxonomy Assessment And Item Analysis Of A Retailing Management Multiple-Choice Question Bank....Pages 329-330 EVALUATING THE IMPACT OF CELEBRITY STATUS AND CHARACTER LIKABILITY ON BRAND RECOGNITION....Pages 331-334 Cyber-Positioning: Bestselling Authors’ Online Communicated Brand Personalities....Pages 335-335 The Oprah Effect: Investigating the Celebrity-Candidate Endorsement Relationship....Pages 336-336 Do Method and Lack of Context Explain Low Stability of Brand Associations? No!....Pages 337-339 The Antecedents of Eco-Friendly Brand Image: A Pilot Study....Pages 340-340 Brand Personality in Industrial Markets: Conceptualization and Measurement....Pages 341-341 The Influence of Shareholder Complaints on Companies’ Product-Advertising Investments....Pages 342-345 A Quality Framework for Case Study Research: “Convincingness”....Pages 346-349 Comparing Consumer Reactions to Percentage and Absolute Values: An Analogue Magnitude Encoding Perspective....Pages 350-353 Is There a Better Price for This Product? Internet and Prevalence of Relative Thinking....Pages 354-354 What’s That Plane Ticket Worth? Responding to Dynamic Pricing Strategies....Pages 355-355 Explaining NFL Fans’ Purchase Intentions for Revered and Reviled Teams: A Dual-Process Perspective....Pages 356-356 The Contagious Influence of Experiential Presentation in Online Negative Word-of-Mouth: A Sender’s MAO Perspective....Pages 357-357 Consumer Information Search behavior for Experiential and Material Purchases....Pages 358-358 A Two-Step Recommendation to Improve Stability in Free Choice Brand-Attribute Associations....Pages 359-359 The Transfer of Personality to Brands from Associated Spokespersons....Pages 360-360 Achieving Loyalty in Athlete Branding: Examining the Relationship between Athlete Brand Image and Consumer Loyalty....Pages 361-364 Environmentally Sustainable Supply Chain Management: An Evolutionary Framework....Pages 365-374 Sustainable Logistics in Brazil and the United States: An Exploratory Study....Pages 375-377 Marriage of Inconvenience: Value Co-Destruction in an Inter-Dependent Supply Chain Relationship....Pages 378-381 An Exploratory Study of Extreme Couponing....Pages 382-382 Effects Of Anti-Tobacco Brands Ad Parodies On Cigarette Brands Attitude....Pages 383-393 CUSTOMER RELATIONSHIP DEVELOPMENT IN HEDONIC AND UTILITARIAN SERVICES....Pages 394-397 Sequential Learning Of Profit Maximizing Sales Prices....Pages 398-401 Firm Pricing Orientation And Pricing Decisions In Industrial Markets....Pages 402-411 Mindful Pricing: Transforming Organizations Through Value Based Pricing....Pages 412-421 Revisiting The Netnography: Implications For Social Marketing Research Concerning Controversial And/Or Sensitive Issues....Pages 422-425 SOCIAL MEDIA MARKETING ON FACEBOOK: INVESTIGATING DETERMINANTS AND CONSEQUENCES OF USERS’ ATTITUDE TOWARD THE FACEBOOK PAGE....Pages 426-426 A Comparative Evaluation of Different Single-Item Selection Procedures for Construct Measurement....Pages 427-427 Tastes great or tasty? Matching advertising language to product construal....Pages 428-428 MAKING THE RAINBOW CONNECTION: FACTORS INFLUENCING GAY CONSUMERS’ EVALUATIONS OF GAY-FRIENDLY CORPORATE ACTIVITIES....Pages 429-429 Disparities In Professional Services Advertising: Communicated And Conceived Identity....Pages 430-430 HOW CAN SALESPEOPLE’S PERFORMANCE BE IMPROVED? THE ROLE OF ETHICAL CLIMATE AND ETHICAL BEHAVIOR....Pages 431-439 Doctors As Salespeople: Strengthening Relationships With Patients To Motivate Better Self-Care....Pages 440-444 DYNAMICALLY ADAPTING SALES INFLUENCE TACTICS IN E-COMMERCE....Pages 445-454 THE IMPACT OF UNWARRANTED TIP REQUESTS ON SELF-CONSCIOUS EMOTIONS, ATTITUTDES, & REPATRONAGE INTENTIONS....Pages 455-455 Forming Product Return Intentions To Reduce Cognitive Dissonance After Purchase....Pages 456-456 Entrepreneurial Identity Brand Management: A Brand Management Model For Smes....Pages 457-460 A STATISTICAL PROCESS TO INCORPORATE THE USE OF DEMOGRAPHICS TO HELP SELECT THE "BEST" NUMBER OF MARKET SEGMENTS....Pages 461-461 BINATIONAL STUDY OF THE IMPACT OF BRAND IMAGE, BRAND PERSONALITY AND BRAND LOVE ON WORD OF MOUTH: THE CASE OF FASHION BRANDS IN UK AND SWITZERLAND....Pages 462-471 How Do Market Characteristics Influence Brand Country Of Origin Effects?....Pages 472-472 The Interplay Between Perceived Brand Globalness, Domestic Brand Origin, and Brand Attitude....Pages 473-473 Challenges and Chances for International Portfolio Acquisition Brands (IPA Brands) in Developing Countries....Pages 474-474 The Teaching of Social Media Marketing....Pages 475-475 Exploring Social Media Marketing Strategies in SMEs....Pages 476-476 Web Analytics and Social Media Monitoring in Industrial Marketing: Tools for Improving Marketing Communication Measurement....Pages 477-486 Fostering Social Media Relationships: The Role of Parasocial Interaction....Pages 487-488 Negative Spokesperson Publicity: Comparing the Reactions of Investors and Firms....Pages 489-489 Consider the Source: Comparing Customer Reactions to Hearing about a Company Transgression by Word-of-Mouth vs. through the Media....Pages 490-490 Source Misattribution for the Sake of Attitude Change: A Conceptualization of the Role of Social Identity in Inducing Dissociative Processing....Pages 491-491 How Corporate Social Responsibility Impacts Consumer Adoption of Nutrition Information....Pages 492-492 The “Bigger” Company Responsibility — When One Bad Product Harms a Country’s Image —....Pages 493-496 Is CSR Important for All Types of Fans?: The Value of Corporate Social Responsibility in Sport....Pages 497-500 Consumer Behavior in Flea Markets and Bottom of the Pyramid Marketing....Pages 501-501 Cultural Intelligence and Emotional Intelligence in External and Internal Sales Relationships....Pages 502-502 Marketing Intelligence Fosters Ownership Among Sakespersons to Improve their Service Quality: A Role of Marketing....Pages 503-503 Empowering Salespeople: Does it Work?....Pages 504-504 Customer Relationship Management: The Evolving Role of Customer Data....Pages 505-515 Toward an Understaning of Customer Negotiation Behavior: A Structured Abstract....Pages 516-518 What Consumers Value: Relationships and Utility....Pages 519-519 Affect and Self-Expression as Determinants of a Lasting Purchase: The Case of the Tattoo Patron....Pages 520-520 Mortality Salience, Mood Regulation and Materialism....Pages 521-521 How do Fine-Grained Emotions Affect the Helpfulness Vote of a Product Review? Evidence from User Generated Content Using Latent Semantic Analysis....Pages 522-522 How to Adopt Social Behavior to Achieve Efficient Social Marketing....Pages 523-532 Customer-Driven Benchmarking: A Strategic Approach Leading To Sustainable Performance....Pages 533-533 Social Mobility and the Demand for Luxury in Russia: A Typology of Russian Consumers of Luxury Goods....Pages 534-534 Supply Chain Alertness: A Relational Review....Pages 535-535 A FRAMEWORK FOR RELATIONAL BEHAVIORS IN SUPPLY CHAINS: A SOCIAL EXCHANAGE AND STRATEGIC ALIGNMENT ‘FIT’ PERSPECTIVE....Pages 536-536 Authenticity In The Channel....Pages 537-537 THE PRICE OF CUSTOMER ENGAGEMENT: HOW SUBSTITUTION IN ONLINE SERVICES LEADS TO DECREASING REVENUES....Pages 538-547 MANAGING INFORMATION OVERLOAD: THE CASE OF ONLINE PRODUCT REVIEW CATEGORIZATION....Pages 548-548 Towards The Measurement Of Online Influence....Pages 549-556 FACTORS AFFECTING CONSUMERS’ WILLINGNESS TO ADOPT ?-HEALTH INFORMATION....Pages 557-559 IS MORE INFORMATION CONTENT ALWAYS GOOD? INVESTIGATING THE IMPACT OF WEBSITE INTERFACE FEATURES ON E-RETAILER’S SALES PERFORMANCE....Pages 560-563 Use and Adaptation of International Internet Marketing Communications: A Conceptual Model....Pages 564-564 A MODIFIED SOCIAL COGNITION MODEL PREDICTING PATIENT HEALTH BEHAVIORS: THE MEDIATING ROLE OF HOPE — STRUCTURED ABSTRACT....Pages 565-568 Consumer Locus Of Control: Assessment Instrument Construction And Validation....Pages 569-569 Marketing As A Science: Does It Matter?....Pages 570-577 BLUE PRINT OF A GENERAL THEORY – MARKETING LITERATURE REVIEW....Pages 578-578 Marketing Dynamic Capabilities: A Review Of Conceptualization And Development, Foundations And Future Research Agenda....Pages 579-579 REVISITING THE MARKETING STRATEGY: TOWARDS DETECTING THE MAIN FACTORS IN DEVELOPING A MARKETING STRATEGY....Pages 580-583 Revisiting The Marketing Strategy: Towards Detecting the Main Factors in Developing a Marketing Strategy....Pages 584-593 Evaluating Supply Chain Risk Mitigation Strategy....Pages 594-595 The Sources of Purchase Risks of a New Packaging Technology from a Supply Network Perspective....Pages 596-599 Young Children as Parents’ Extended Selves....Pages 600-607 Addressing Childhood & Adolescent Obesity: Misperceptions of Weight Status....Pages 608-610 Who am I to you? A phenomeiiological study of romance, sense of self and the experience of cosmetics consumption....Pages 611-611 The Postmodern Consumer: An Identity Constructor?....Pages 612-620 Any user can be any self they that they want so long as it is what they ‘ought’ to be: Exploring self-presentation in the presence of multiple audiences on social network sites....Pages 621-626 My Values or Our Identity? The Moderating Role of Identities on Values-Behavior Congruence and Green Consumption Decisions....Pages 627-627 How Smooth Does It Feel? The Effects of Haptics on Consumers’ Nutritional Perceptions....Pages 628-628 Biased Evaluation of Products Caused by Targeting Effect of Multilingual Product Packaging....Pages 629-629 How to Make Non-Natural Products Appear More Natural? Changes in Process Work Better Than Changes in Content....Pages 630-640 Satisfaction and Loyalty in E-Commerce: The Moderating Role of Nationality....Pages 641-641 Effects of Product Type and Gender on Online Purchase Attitudes and Intentions: A Structured Abstract....Pages 642-643 Clicking or Buying? Impacts of Website Quality and Website Attitude on E-Impulse Buying....Pages 644-646 An Investigation of Motivational Factors and the Moderating Effect of Familiarity on Intention to Use Self-Service Technology to Purchase Apparel....Pages 647-653 Attitudinal Segmentation and Loyalty of Retailer Online Community Users....Pages 654-654 Positive Consumption Emotion to Purchase Intention Cross-Cultural Evidence from China and India....Pages 655-658 Profiling Thailand’s Retail Industry: An Analysis of Market Change and Opportunities for Future Growth....Pages 659-662 The Effect of Social Influence on Consumer Regret....Pages 663-663 La Vie BohÈme? The Role of an Operatic Flash Mob on Consumer Behavior....Pages 664-664 Female Consumers: Empowerment Through Diy Consumption....Pages 665-665 The Role Of Individual-Level Factors In Explaining Marketing Power....Pages 666-666 How do ambidextrous minds create new products? Analogical thinking as a key to achievement of ambidexterity in new product creation....Pages 667-667 CONSUMER = PROSPECTIVE EMPLOYEE? THE INFLUENCE OF ORGANIZATIONAL PRODUCTS/SERVICES ON THE PERCEPTION OF THE EMPLOYER BRAND....Pages 668-679 The Role Of Need For Cognition On Responses To Catalogs....Pages 680-680 An Assessment Of Hierarchical Linear Modeling In International Business....Pages 681-690 UNDERSTANDING FACTORS THAT IMPACT FIRMS’ INTENT TO EXPORT IN THE FUTURE....Pages 691-692 Internationalization Of Fast Fashion Retailers: Does It Follow The Uppsala Model?....Pages 693-696 SOCIAL MEDIA MARKETING IN B2B-C0MPANIES - AN EMPIRICAL INVESTIGATION OF THE ACTUAL USAGE, CHALLENGES AND FUTURE EXPECTATIONS OF B2B SOCIAL NETWORK ACTIVITIES....Pages 697-697 Risk Perception In Remote Service Encounters....Pages 698-698 Market Turbulence and Electronic Approaches to Marketing in Wine Sector SMEs: A Structured Abstract....Pages 699-702 A Framework for Examining B2B Digital Communication....Pages 703-705 Effects of National Culture on Attitude Toward Online Shopping: Two Country Individual and National Cultural Comparison....Pages 706-709 Technology Acceptance Model, Consumser Personality and Smartphone Users’ Satisfaction....Pages 710-712 Alleviating Privacy Obstacle in NOEW Mobile Service Adoption....Pages 713-720 A Study of Understanding When Technology Attributes Can Increase Preference....Pages 721-721 Generational Differences in Online Trust Development: Millennials V. Baby Boomers....Pages 722-725 The Proper Meal, Social Capital, and Jia Ren Guanxi in Urban China....Pages 726-726 The Exploratory Study of Drinking Motives Among Polish Female Undergraduate Students....Pages 727-727 Values As Antecedents For Ecologically Conscious Consumer Behavior Among Seniors: A Cross-Cultural Comparison....Pages 728-731 Is Marketing To Individuals Targeting Segments of One?....Pages 732-732 Value, Brand And Relationship Drivers In Cellular Phone Markets....Pages 733-738 Modeling The Effect Of Brand Proliferation On Category Expansion And Cannibalization....Pages 739-739 Customized Communication Incongruity (Cci) Through The Activation Of African-American Stereotypes....Pages 740-744 Shaping Contact Employee Extra-Role Performance Through Imo Adoption....Pages 745-754 HIGHLIGHTING THE ROLE OF SERVICESCAPES AND ORGANIZATIONAL CLIMATE ON EMPLOYEES’ PERFORMANCE....Pages 755-764 ENHANCING CUSTOMER PERCEIVED SERVICE QUALITY THROUGH IMO DIFFUSION....Pages 765-773 Predictors Of Retail Salesperson Creativity And Associated Performance Implications....Pages 774-774 PERSUASION KNOWLEDGE MODEL AS A FRAMEWORK FOR RESEARCHING LOYALTY DYNAMISM USING CRITICAL INCIDENT TECHNIQUE....Pages 775-775 Value Generation And Impact On Commitment In Business-To-Business Relationships....Pages 776-785 Facebook vs. Traditional Print Advertising: Examining Influence Over Information....Pages 786-786 The Relationship Between Motivation, Self-Control and Locus of Control within Gambling....Pages 787-790 Preliminary Results On-Responses to Free Toys and Fast Food....Pages 791-791 Gone but Not Forgotten: Symbolic Meaning and Motives in Gift-Giving to the Deceased....Pages 792-795 Beer Advertising On Tv And Occurrence Of Traffic Accidents In Peru....Pages 796-800 Corporate Social Responsibility And High And Low Income Customers: Different Perceptions Of Benefit, Value, Price And Purchase Intent....Pages 801-804 New Influentials: How Consumption Manifests On Blogs....Pages 805-814 From Desire To Necessity: The Role Of Emotions, Attitudes, Perception Of Loss, And Subjective Norms....Pages 815-825 The Role of Guilt and Shame on Conspicuous Consumption....Pages 826-826 Search: an expense or an experience? Exploring the impact of search on product return intentions....Pages 827-827 REWARDING IMPULSE AND UNPLANNED PURCHASING....Pages 828-828 Am I Being Manipulated?: The Effects of Co-Creation and Sales Person Orientation on Customer Affect....Pages 829-829 Creating and Delivering Curriculum-Based Experiential Learning Courses - 120 Students at a Time....Pages 830-830 Getting Students to Buy what We Sell: Product Involvement, Customer Relationship Management, and Customer Satisfaction....Pages 831-831 Improving the MBA Student Education Experience....Pages 832-832 Coping with Each Other: An Exploration of the Thoughts and Interactions of Retail Employees and Teen Shoppers Co-Existing at the Mall....Pages 833-836 Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review . Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2012 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana, entitled Marketing Dynamism & Sustainability: Things Change, Things Stay the Same . Founded in 1972, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy?s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2012 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana, entitled Marketing Dynamism & Sustainability: Things Change, Things Stay the Same