Marketing Destinations and Venues for Conferences, Conventions and Business Events (Paperback)--by Tony Rogers [2006 Edition] ISBN: 9780750667005

Covering key areas in marketing and promotion, this text focuses on the marketing and promotion of destinations and venues targeting the business conference and convention market. Content: Copyright , Page iv Series editors , Page ix The authors , Page xi Foreword , Page xiii Series preface , Page xv Preface , Page xvii List of extended case studies , Page xix Abbreviations , Page xxi Chapter 1 - The Role of Marketing and Selling in the Convention and Business Events Sector , Pages 1-30 Chapter 2 - The Marketing Environment for Destinations , Pages 31-58 Chapter 3 - The Marketing Environment for Venues , Pages 59-73 Chapter 4 - Marketing Planning for Destinations and Venues: Principles and Theories , Pages 74-101 Chapter 5 - Marketing Communications for Destinations and Venues: Principles and Theories , Pages 102-116 Chapter 6 - Marketing Communications for Destinations and Venues: Practice (I) , Pages 117-135 Chapter 7 - Marketing Communications for Destinations and Venues: Practice (II) , Pages 136-150 Chapter 8 - Sales Strategies for Destinations an venues: Principles and Theories , Pages 151-171 Chapter 9 - Sales Strategies for Destinations and Venues: Practice , Pages 172-198 Chapter 10 - Building Effective Marketing Partnerships , Pages 199-217 Chapter 11 - Current Initiatives in the Conferences, Conventions and Business Events Sector , Pages 218-245 Chapter 12 - Future Trends and Challenges for the Conferences, Conventions and Business Events Sectors , Pages 246-261 Appendix - Major Trade Shows for the Conference Industry , Pages 263-265 Index , Pages 267-271 Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing * Strategic marketing planning, ROI and strategy evaluation * Destination and venue selling strategies * Future challenges, opportunities and supply-side developments * Author commentary and international case studies identifies 'best practice' in marketing and promotion * Pulls together in one volume the latest ideas, research, and current and future trends * Chapter outlines, objectives, learning outcomes, case studies, conclusions with Q & As, further reading and weblinks encourage progressive learning