Marketing Channels (7th Edition) (Prentice Hall International Series in Marketing)

For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.

"This book is intended for an international audience of practicing and future managers. The subject is marketing channels, the companies that come together to bring products and services from their point of origin to the point of consumption. Marketing channels are the downstream part of a value chain. The originator of goods or services gains access to a market through marketing channels. Channels of distribution are a critical element of business strategy." "The ideas in this book apply to any channel for any product or service in any market. The generality of the book is shown in its many examples taken from all over the world. These cover a wealth of different products and services, sold to businesses and consumers, selected from the worldwide business press, research, and consulting. Examples range from autopsies, dog and cat food, personal computers, pleasure boats, and dolls, to stereo speakers, fast food, tires, garden products, and fast-moving consumer goods; and from maternity clothing, uninterruptible power supplies, and maintenance, repair, and operating (MRO) goods, to furniture, automobiles, airline travel services, and mutual funds. The variety of the examples reinforces the generality of the principles. As is appropriate for an international readership, the presentation of each example assumes that the reader is unfamiliar with the product or market in question. The book presents the concepts needed to frame the problem, then explores the channel issues in depth by means of the examples."--BOOK JACKET.

Booknews

Written for an international audience of practicing managers and students of management, this book looks at marketing channels, the links between production and consumption. Illustrating general principles with specific examples, the book discusses a variety of products and services sold to businesses and consumers around the world. The book presents the concepts needed to frame the problem, and then explores the channel issues by means of examples. Chapters focus on the analytic framework, channel design, implementation and performance measurement, and channel institutions. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Marketing Channels shows readers how to design, develop, maintain, and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference. Marketing Channels Structure, Functions, and a Framework for Analysis; Segmentation for Marketing Channel Service Outputs; Supply-Side Channel Channel Flows and Efficiency Analysis; Supply-Side Channel Channel Structure and Intensity; Gap Analysis; Channel Getting It, Using It, Keeping It; Managing Conflict to Increase Channel Coordination; Strategic Alliances in Distribution; Vertical Integration in Distribution; Legal Constraints on Marketing Channel Policies; Retailing; Wholesaling; Franchising; Supply Chain Management For all readers interested in learning more about marketing channels. [This text] uses examples taken from all over the world in order to demonstrate how companies come together to bring products and services from their point of origin to the point of consumption. [In the text], the authors reinforce the critical elements of marketing and distribution among a wide range of channels.-Back cover ghghg......Page 1 DOC001......Page 2 DOC002......Page 45 DOC003......Page 110 DOC004......Page 179 DOC005......Page 238 DOC006......Page 280