Маркетинг будущего диалог сознаний. Общение с потребителями в ХХI веке

"In Mind to Mind Marketing, business psychologist Harry Alder draws on his in-depth knowledge of Neuro Linguistic Programming (NLP) and the extensive work he has undertaken with many organizations looking to achieve an altogether superior way of communicating with their customers. Using sophisticated techniques such as 'mind modelling' and psychographic analysis, he shows how it really is possible to develop a mind relationship between buyer and seller." "Read Mind to Mind Marketing with a completely open mind and be prepared to have all your previously held beliefs about what marketing can do challenged. This fascinating view of the future will show you that far more is possible than you ever imagined."--Jacket We are all now familiar with the concepts of relationship marketing, mass customization and one to one marketing, but communicating with customers mind to mind? Doesn't it sound all too fanciful and futuristic? Harry Alder doesn't believe so, and in this, the first book to explore this intriguing proposition, he shows how it is not as far-fetched as it sounds.