Marketing: An Introduction, Sixth Canadian Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (6th Edition)

Generic and metered stuff about marketing with lots of fluff. Buy it, if you like it! This is for review! Table of Contents 1. Marketing: Creating and Capturing Customer Value 2. Company and Marketing Strategy: Partnering to Build Customer Relationships 3. Sustainable Marketing Social Responsibility and Ethics 4. Analyzing the Marketing Environment 5. Managing Marketing Information to Gain Customer Insights 6. Understanding Consumer and Business Buyer Behaviour 7. Segmentation, Targeting, and Positioning 8. Developing and Managing Products and Services 9. Brand Strategy and Management 10. Pricing: Understanding and Capturing Customer Value 11. Marketing Channels 12. Retailing and Wholesaling 13. Communicating Customer Value: Advertising and Public Relations 14. Personal Selling and Sales Promotion 15. Direct, Online, Social Media, and Mobile Marketing 16. The Global Marketplace Appendix 1 — General Company Information: Boston Pizza Appendix 2 - The Marketing Plan Appendix 3 — Marketing By the Numbers