Marketing a service for profit : a practical guide to key service marketing concepts

Addressing the needs of all professional service providers, from accountants to doctors to consultants, Marketing a Service for Profit will provide the reader with the confidence to market a service to the right audience with the right approach. "The aim of this book is to outline key marketing concepts, techniques and strategies that will enable you to market your service to the right audience and with the right approach." "Marketing a Service for Profit has an action-oriented approach, identifying 'key points' at each relevant stage and 'action points' to ensure that the right steps are taken. By the end of the book, you will not only have gained a good grasp of marketing techniques but will also be in a position to selectively employ these techniques for profit."--Jacket