Market Research in Health and Social Care

The shift to managed markets has meant that whilst planners and purchasers of health and social services seek information on needs, managers who provide these services seek information on performance and response. Market research contributes to both. This text is a comprehensive and rigorous introduction to the relevance, planning and management of market research in the areas of health and social care that have developed in Britain and most other industrialised countries. It features: * an explanation of how managed markets provide the context for market research * a comprehensive guide to choosing the appropriate survey method * recommendations for commissioning, monitoring and implementing results * practical advice on producing successful student projects * a comparative international perspective. Intended for managers and students of public sector management and marketing, this outstanding book contains instruction on research methods, practical advice for managers and professionals on how to commission, monitor and implement the results of market research, and an excellent selection of case studies. Book Cover......Page 1 Half-Title......Page 2 Title......Page 4 Copyright......Page 5 Contents......Page 6 List of Figures......Page 8 List of Tables......Page 10 List of Contributors......Page 11 Part 1 Markets and Market Research......Page 16 1 The Relevance of Market Research for Health and Social Care......Page 18 2 Markets and Market Research......Page 25 3 Stratefy, Marketibg and Market Research in Health and Social Care Organizations......Page 42 Part 2 Market Research Methods......Page 59 4 Design and Management of Market Research......Page 61 5 Observation, Focus Groups and Narratives......Page 95 6 Designing Surveys......Page 115 7 Data Preparation......Page 139 8 Processing Personal Data: The Lagal Framework......Page 153 9 Analysing Data......Page 165 10 Interactive Methods in Public Service Design in Austria......Page 184 Part 3 Applications of Market Research......Page 202 11 Non-residential Care Charging Policy in Southwark London Borough......Page 204 12 Healthy Living Centres: Urban Regeneration in Stoke......Page 221 13 Entering the Private Health Care Market in Thailand......Page 236 14 Evaluating the Introduction of Quality Assurance in Residential and Nursing Homes......Page 249 15 Assessing the Need for Family Planning Services in Coventry......Page 262 16 Using SERVQUAL to Measure Service Quality at an Nhs Specialist Laboratory......Page 272 17 Patient and Staff Views of a new Appointment System in a South African Health Centre......Page 291 18 Market Research in the Emerging Market of Forensic Mental Health......Page 300 Part 4 Prospectus for Market Research......Page 313 19 The Prospectus for Market Research in Health and Social Care......Page 315 Bibliography......Page 321 Index......Page 333 The book will show the relevance of market research in health and social care within the rapidly changing political and social context and give a comprehensive and rigorous introduction to research methods and how they should be used in planning and management of research projects. This text is a comprehensive and rigorous introduction to the relevance, planning and management of market research in the areas of health and social care which have developed in Britain and most other industrialized countries Edited By Mike Luck, Rob Pocock, And Mike Tricker. Published Simultaneously In Canada. Bibliography: P. [285]-294. Includes Bibliographical References And Index.