Managing Strategy

This new text by Cliff Bowman and David Asch is designed for courses in strategic management, business strategy and business policy. It will be particularly suitable for MBAs, post experience students and undergraduates taking a one semester course. It will also appeal to practising managers in a wide range of organisations who are interested in developing a sound understanding of strategic issues. The book avoids an overly theoretical approach, concentrating instead on new ideas concerning the content and process of strategy and blending this with empirical findings in the area. The result is a book which focuses on implementing strategy, taking a more action oriented approach. Case study material arising from many years of teaching in leading management schools world-wide has also been included to make this an ideal text for a variety of courses Front Matter....Pages iii-ix Introduction....Pages 1-14 Analysing the Competitive Environment....Pages 15-33 Competitive Strategy....Pages 34-55 Skills and Resources....Pages 56-71 Strategy, Structure and Systems....Pages 72-84 Strategy and Culture....Pages 85-96 Managing Strategic Change....Pages 97-118 Managing Corporate Strategy....Pages 119-156 Managing Strategy in Not for Profit Organisations....Pages 157-174 Back Matter....Pages 175-184