Managing new product innovation : proceedings of the Conference of the Design Research Society, Quantum leap : managing new product innovation, University of Central England, 8-10 September 1998

New product design and development is often the result of personal vision. Harnessing this often requires a special receptiveness and enthusiasm at all levels of an organization, which serves to unlock potential and can turn the entire organizational pyramid upside-down. It is particularly important to understand and develop those aspects of design which can be constructively employed by designers in a strategic alliance with management and research.; The papers in this volume result from the conference of the Design Society held at the University of Central England in September 1998. They show how design-led product development has worked in a range of industries, from engineering through to design and management consultancy. Not only practitioners but also students of industrial design and management should find this a valuable contribution to the subject. Title......Page 4 Copyright......Page 5 Contents......Page 6 Introduction......Page 8 About the Editors......Page 9 Acknowledgements......Page 10 System Operated Product Development and the 'Craft' of Integration......Page 11 Heroes and Villains? The Contradictory and Diverse Nature of Design Management......Page 21 Building Electronic Totems to Manage Automotive Concept Development......Page 40 Design Orientation in New Product Development......Page 48 Enhancing the In-House Design Capability of Industry through TCS Projects......Page 71 A Key Characteristic in Co-development Performance Measurement Systems Transparency......Page 82 Improving Product Development Performance: two approaches to aid successful implementation......Page 92 One Phone Number for Europe: cultural diversity, technology and innovation......Page 105 Type and Identity: a scientific approach to graphic design research......Page 117 Empowering the Design Team: a multimedia design resource to facilitate the capture, retention and reuse of knowledge acquired during product development......Page 128 Designing over networks: a review and example of using internet collaboration and communication tools in design......Page 141 The Long-Term Benefits of Investment in Product Design and Innovation......Page 152 'Prototype Theory' and the Modelling of New Product Perception......Page 165 Directing Designers Towards Innovative Solutions......Page 177 Networking New Product Development: the integration of technical and product innovation......Page 191 An Innovative Approach to Developing the New British Standard on Innovation Management......Page 203 An 'Open Systems' Approach to the New Business of Design......Page 214 Multimedia Network Applications in the Fashion Industry......Page 222 Putting Practice into Practice: assimilating design within the corporate culture......Page 233 Contributors......Page 251 Subject Index......Page 254 System-Operated Products (SOP's) such as personal digital assistants and portable digital communication devices, are single elements within larger interdependent systems.