Managing Money, Measurement and Marketing in the Allied Health Professions (Allied Health Professions - Essential Guides)

High-quality Allied Health delivery through a motivated, committed and expert workforce depends on strong management and leadership. To provide this, Allied Health Profession managers need solid, evidence-based business skills just as much as clinical knowledge and ability. This book focuses on the key management areas of money, measurement and marketing as applied to the Allied Health Professions. Bringing together nationally and internationally acknowledged and recognised experts from around the world, it explains the finances of healthcare, particularly in a cash-strapped environment, information and information management, and the marketing of services - in the broadest sense - based on a robust foundation of business planning and business-case development, project management, service level agreements and specification. Report writing and presentation skills are also covered, along with the Editors' quality and leadership evaluation framework, the Management Quality Matrix. The information, background and practical techniques covered in this book will make it a thought-provoking and indespensible resource both for managers and leaders of Allied Health Professionals and for those training future managers and leaders. 'Allied health professionals have a unique contribution to make in the transformation of the health and care system and ensuring it is fit for purpose now and in the future. Fiona Jenkins and Robert Jones are two people who model exactly what can be achieved by taking control of one's own development outside of one's comfort zone and I am delighted that they are collaborating with others to share their expertise and experience.' - From the Foreword by Karen Middleton Content: Front Cover Contents List of figures List of tables List of boxes Series foreword Foreword Preface About the editors List of contributors List of abbreviations List of books in this series 1. The jigsaw of reform: pushing the parameters 2. Money, money, money: fundamentals of finance 3. Commissioning for health improvement: policy and practice 4. Striking the agreement: business case and service level agreements 5. Thriving in the cash strapped organisation 6. Information is power: measure it, manage it. 7. Information management for healthcare professionals, or what has IT ever done for us?8. Allied health records in the electronic age 9. Data 'sanity': reducing variation 10. Outcome measurement in clinical practice 11. Benchmarking AHP services 12. Management quality and operational excellence 13. Management Quality in the AHPs and Evaluation Matrix 14. Evaluating clinical performance in healthcare services with data envelopment analysis 15. Project management for AHPs with real jobs 16. Marketing for AHPs 17. Effective report writing. 18. Demonstrating worth: marketing and impact measurement -- self-referral19. Improving access to services: a practical approach to understanding demand and capacity to support service re-design Back Cover. Kyrgyzstan 2014 Panorama Calendar all images on website