Managing Innovation: Cases from the Services Industries (Series on Technology and Social Priorities)
معرفی کتاب «Managing Innovation: Cases from the Services Industries (Series on Technology and Social Priorities)» نوشتهٔ National Academy of Engineering; James Brian Quinn; Bruce R. Guile; National Academy of Sciences,، منتشرشده توسط نشر National Academies Press در سال 1988. این کتاب در فرمت pdf، زبان انگلیسی ارائه شده است.
This book of case histories is devoted solely to service industries and the technologies that drive them, as told by those who have developed segments of these industries. The chapters cover innovations such as Federal Express's advanced system for package tracking, Citicorp's development of the Automated Teller Machine, AT&T's experience with mobile telephones, Bell & Howell's introduction of an automated automotive parts catalog, and the New York Stock Exchange's development of electronic trading. Some broader analyses discuss the interfaces between services technologies and manufacturing, operations research in services, and technology in professional services. Presents case histories that focus on service industries and the technologies that drive them. This book covers innovations, such as Federal Express's system for package tracking, Citicorp's development of the Automated Teller Machine, AT&T's experience with mobiles, the New York Stock Exchange's development of electronic trading, and more.
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