Managing corporate responsibility in the real world : lessons from the frontline of CSR

This book is a comprehensive, road-tested framework for managing Corporate Social Responsibility (CSR) based on years of award winning performance in senior management roles in a multinational business. The author shows why non-financial performance indicators are just as important as financial ones when it comes to delivering performance and securing long term shareholder value. CSR is not window dressing, it is not a tiresome box ticking exercise and it is not a cost centre. Done properly, CSR is a cost-saving, simple everyday process that adds value to your business. While most companies already have suitable founding values and have carried out some basic CSR measures, many lack the systematics for managing the issue holistically across the business. Beginning with a CSR briefing paper for managers new to the area (or for providing to senior management who may need convincing) __Managing Corporate Responsibility in the Real World__ goes on to provide a fully integrated framework for delivering a corporate responsibility programme in your organization. Drawing on real world examples and stories, Jouko Kuisma shows how to start with the political practicalities of setting up an internal steering group to analysis of your firm’s value chain and management principles before drawing up an action plan and set of performance criteria on which to be measured. Front Matter ....Pages i-xxiii The Lay of the Land (Jouko Kuisma)....Pages 1-36 Developing a Management Model for Corporate Responsibility (Jouko Kuisma)....Pages 37-68 Economic Responsibility (Jouko Kuisma)....Pages 69-75 Environmental Responsibility (Jouko Kuisma)....Pages 77-106 Responsible Managing of Own Human Resources (Jouko Kuisma)....Pages 107-119 Responsible Supply Chain (Jouko Kuisma)....Pages 121-153 Social Impacts (Jouko Kuisma)....Pages 155-161 Product Responsibility (Jouko Kuisma)....Pages 163-164 Materiality Assessment in a Matrix (Jouko Kuisma)....Pages 165-167 Management Principles Guiding Corporate Responsibility (Jouko Kuisma)....Pages 169-182 Drawing up the CR Action Plan (Jouko Kuisma)....Pages 183-186 Reporting on Performance (Jouko Kuisma)....Pages 187-207 Communicating Corporate Responsibility (Jouko Kuisma)....Pages 209-215 Stakeholder Cooperation Revisited (Jouko Kuisma)....Pages 217-221 New Year Resolutions (Jouko Kuisma)....Pages 223-225 Summary (Jouko Kuisma)....Pages 227-228 Back Matter ....Pages 229-247