Managing complexity : proceedings of the 8th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2015), Montreal, Canada, October 20th-22th, 2015

This proceedings volume presents the latest research from the worldwide mass customization, personalization and co-creation (MCPC) community bringing together new thoughts and results from various disciplines within the field. The chapters are based on papers from The MCPC 2015 Conference where the emphasis was placed on “managing complexity.” MCPC is now beginning to emerge in many industries as a profitable business model. But customization and personalization go far beyond the sheer individualization of products and become an extension of current business models and production styles. This book covers topics such as complexity management of knowledge-based systems in manufacturing design and production, sustainable mass customization, choice navigation, and product modeling. The chapters are contributed by a wide range of specialists, offering cutting-edge research, as well as insightful advances in industrial practice in key areas. The MCPC 2015 Conference had a strong focus on real life MCPC applications, and this proceedings volume reflects this. MCPC strategies aim to profit from the fact that people are different. Their objective is to turn customer heterogeneities into profit opportunities, hence addressing the current trend of long tail business models. Mass customization means to provide goods and services that best serve individual customers’ personal needs with near mass production efficiency. This book brings together the latest from MCPC thought leaders, entrepreneurs, technology developers, and researchers that use these strategies in practice. Front Matter....Pages i-xiv Mass Customization in the Building and Construction Industry....Pages 1-12 Reconfiguring Variety, Profitability, and Postponement for Product Customization with Global Supply Chains....Pages 13-26 Mass Customization Challenges of Engineer-to-Order Manufacturing....Pages 27-39 An Open-Source Model of Collaboration and Customization in Architecture....Pages 41-57 Information-Driven Customization: A Profile-Matching Model....Pages 59-69 The Potential of Product Customization Using Technologies of Additive Manufacturing....Pages 71-81 Conceptual Model for Developing Platform-Centric Production Architectures....Pages 83-98 From ETO to Mass Customization: A Two-Horizon ETO Enabling Process....Pages 99-113 Utilization of Mass Customization in Construction and Building Industry....Pages 115-125 Challenges in Choice Navigation for SMEs....Pages 127-137 Machine-Part Formation Enabling Reconfigurable Manufacturing Systems Configuration Design: Line Balancing Problem for Low Volume and High Variety....Pages 139-146 Engineering Change Management and Transition Towards Mass Customization....Pages 147-160 The Evolutionary Process of Product Configurators....Pages 161-172 Co-creation and Design Thinking to Envision More Sustainable Business Models: A Foresight Design Approach for Organizational Sustainability of SME Manufacturers....Pages 173-193 Mass Customization in SMEs: Literature Review and Research Directions....Pages 195-203 Reconfigurable Manufacturing Systems in Small and Medium Enterprises....Pages 205-213 KBE-Modeling Techniques in Standard CAD-Systems: Case Study—Autodesk Inventor Professional....Pages 215-233 A Business Typological Framework for the Management of Product Complexity....Pages 235-247 Cognitive Computing and Managing Complexity in Open Innovation Model....Pages 249-262 Combining Configurator 2.0 Software with Designcrowdfunding....Pages 263-267 Current Challenges for Mass Customization on B2B Markets....Pages 269-279 Does the Size of a Fashion Model on a Retailer’s Website Impact the Customer Perceived Attractiveness of the Model and Purchase Intention? The Role of Gender, Body Satisfaction and Congruence....Pages 281-285 “La Chispa de la Ciudad de México”: Co-creation of Organizational Innovations and Its Implications for Managing Innovation....Pages 287-300 Equity Crowdfunding and the Online Investors’ Risk Perception: A Co-created List of Web Design Guidelines for Optimizing the User Experience....Pages 301-311 Lean Customisation and Co-creation: Supplying Value in Everyday Life....Pages 313-328 Modular Standard in Independent Automotive Aftermarket....Pages 329-334 Identification of Profitable Areas to Apply Product Configuration Systems in Engineer-To-Order Companies....Pages 335-350 Goal-Oriented Data Collection Framework in Configuration Projects....Pages 351-365 Minecraft and the Resource-Scarcity Advantage....Pages 367-378 Design and Innovation Beyond Methods....Pages 379-390 Co-creation of Experiences in Retail: Opportunity to Innovate in Retail Business....Pages 391-404 Proximity Marketing as an Enabler of Mass Customization and Personalization in a Customer Service Experience....Pages 405-420 Investigating the Impact of Product Volume and Variety on Production Ramp-Up....Pages 421-434 Implementing ‘Design for Do-It-Yourself’ in Design Education....Pages 435-450 Apparel Technology Integration and Development for Purchase Activated Manufacturing....Pages 451-458 Co-design Visual Displays in Virtual Stores: An Exploration of Consumer Experience....Pages 459-462 Seven Steps Manufacturers Must Take to Begin Offering Mass Customization to Their Customers....Pages 463-470 The material presented here is based upon the papers presented at the MCPC 2015 conference ; bringing together the latest research on the mass customization, personalization and customer co-creation of products